Zenith is proud to announce pop music legend Eason Chan as its new celebrity ambassador. The sophisticated new partnership is showcased in a brand-new advertising campaign entitled “Into the Second”. Illustrating the partners’ shared commitment to innovation, dedication and passion.
Eason Chan is a gifted high-achiever known to the Chinese public as the “God of Songs”. Once described by Time magazine as a legend with an impactful reputation and massive influence on local music, Chan’s skillful control of rhythm, tempo, pitch and emotion, coupled with his persistence in all endeavors, have resulted in a number of his classic hits winning major music awards. His architectural approach to his craft, along with an unmistakably urban appeal and a perpetually youthful ‘start-up spirit” are all entirely in tune with the contemporary Zenith attitude.
Beating in time
“Into the Second” provides a stunning interpretation of Eason Chan’s musical focus, demonstrating attributes that are equally shared by Zenith with regard to watchmaking. From the legendary high-frequency El Primero movement to the miraculous Defy, which boasts 1/100th of a second chronograph, the brand with a guiding star has been constantly pushing the boundaries of horology for over 150 years with the release of creations that have revolutionised Swiss watchmaking.
Commenting on the newpartnership, Chief Executive Officer Julien Tornare – who immediately sensed the kinship between Zenith and this open-minded, multi-talented, fun-loving and eminently accessible artist – said: “We are delighted to welcome Eason Chan to the Zenith family. His talent and dedication to music perfectly match our own commitment and brand outlook, making our alliance a natural fit.”
The newly released commercials are designed to create an inspiring aura reminiscent of Eason’s music. Expressing his excitement, Eason said: “I have long been a Zenith fan and I am very pleased to have this opportunity to partner with a brand of this substance. I have no doubt that ‘Into the Second’ and our collaboration will greatly contribute to enhancing an already legendary reputation.”
August 23rd will mark Chan’s first public appearance as brand ambassador to celebrate the Zenith Time Channel and the brand’s latest products. The official campaign will be unveiled on this occasion.
Defy El Primero 21 Full Diamonds
Epitomising understated elegance, the Zenith Defy El Primero 21 Full Diamonds takes extravagant style to the next level, complementing the diamond-set bezel with a magnificent array of 288 brilliant-cut diamonds adorning the case, along with 12 glittering diamond hour-markers, totalling a dazzling 5 carats. Variations feature a gleaming 44-mm titanium case and open-worked dial, with the Defy’s distinctive contrasting coloured 30-minute counter at 3 o’clock and, of course, the new 1/100th of a second chronograph movement. Endowed with transparent sapphire crystal casebacks, 50-hour power reserve, and supremely comfortable black alligator-coated rubber straps complete with titanium double-folding clasp, both are water-resistant to 10 ATM.
Pilot Type 20 Extra Special Chronograph
Distinguished by its noble bearing and vintage patina, the Pilot Extra Special Chronograph is imbued with the intrepid heritage of high-flying heroes. Topped by a domed sapphire crystal, the matt blue dial provides a perfect background the line’s trademark large Arabic numerals, made from blocks of white (green-emission) Super-LumiNova® SLN C1. At the heart of its bronze case hums an ‘engine’ known for its legendary precision: the El Primero Calibre 4069. Beating at a rate of 5Hz enabling 1/10th of a second precision, this drives the central hours and minutes, small seconds and chronograph functions, while ensuring a 50-hour power reserve.