Friday May 26th will see Zenith’s sailing partner – the Land Rover BAR team and British Challenger for the 35th  America’s Cup – launch its R1 boat as part of its quest to bring the cup home. In this next exciting phase, Zenith and the British team, led by four times Olympic gold medalist and 34th America’s Cup winner, Sir Ben Ainslie, will stand together in facing the fierce competition on Bermuda’s Great Sound. The British team was set up with the long-term aim of challenging for Britain and bringing the America’s Cup back home to where it all began in 1851.

To express its support of this momentous event, Zenith has brought out an exciting new chronograph: the 250-piece limited-edition Chronomaster El Primero Sport Land Rover BAR. Embodying the best of Swiss technology and innovation matched by British design inspiration, the Chronomaster El Primero Sport Land Rover BAR is powered by a legendary high-frequency El Primero movement, while a carbon fiber-coated strap reminiscent of the British team’s boat provides a subtle reminder of the excellent performance. It goes without saying that Zenith and the new Chronomaster will accompany the Land Rover BAR team throughout this thrilling adventure. #BringtheCupHome