For the past three years, ZENITH has been associated with Land Rover. In 2017 the creative partnership launched the Chronomaster El Primero Range Rover Velar, a model celebrating the iconic Range Rover name. A new vehicle deserved a new timepiece, and the next-generation Range Rover Evoque is paired with the latest ZENITH watch from the DEFY Classic collection: a chic and sporty timepiece honouring a landmark design.
The new Range Rover Evoque is designed to expertly blend city living with country escapism, building on the original’s enduring luxury appeal with a purposeful and precise evolution of its instantly recognisable silhouette. A reductive design approach focused on simplicity, the most compact Range Rover is a vision of modernity and timeless design placing Evoque back at the top of the segment.
Gerry McGovern, Land Rover Chief Design Officer, said:
"A key component of the new Range Rover Evoque is Desirability. The new Zenith Defy Classic Range Rover watch represents a step change in collaborative watch design, the result being a highly desirable timepiece and a fitting tribute to the Zenith and Land Rover collaboration."
The latest addition to the associated timepiece collection, the new DEFY Classic Range Rover, is distinguished by its characterful design. It offers an evolution of the modern and graphic interpretation of this line. Like the Range Rover Evoque, its beautifully proportioned 41mm case endows it with a resolutely unisex appeal.
Specially co-developed by design and technical engineering teams working in close harmony, this 200-piece limited edition of the DEFY Classic Range Rover is a combination of its own streamlined looks and certain unmistakable elements drawn from its automotive inspiration. These notably include colour themes evoking the UK manufactured vehicle, such as the seconds hand and oscillating weight attired in Arctic Petrol (turquoise blue) inspired by the accents on Evoques steering wheel and seats.
The openworked dial of this sophisticated timepiece is inspired by the sculptural design of the wheel design of the Evoque, while the quilted-patterned upholstery of the premium SUV is picked up in the ‘diamond’ motif gracing the rubber strap of its horological alter ego. Powered by a new Elite skeletonised movement, ZENITH’s first reinterpretation of its Defy Classic collection radiates a unique allure based on an inspired and powerful design.
Julien Tornare, CEO ZENITH, said:
“If Zenith was a car it would definitely be a Range Rover! Both are recognised as icons in their fields. Both share the same values as well as a number of key assets, including charisma, technical refinement and remarkable performance. Both have innovation in their very DNA. The Defy and the Range Rover are both desirable, luxurious trademarks and pioneering cornerstones of their industries – objects with which there is an immediate emotional connection. Both are inspired by the past, while looking firmly to the future.”