Following the immense success for Zenith at LVMH Watch Week 2020 in Dubai, Zenith, alongside LVMH brands Bulgari and Hublot, has chosen to unveil its latest watches and news about the brand in an online, one-week event. Through a mix of digital and physical presentations and one-to-one meetings in 15 countries, Zenith will create a unique environment to discover its latest developments.
For Zenith, 2021 is the year of the Chronomaster and during the LVMH watch week, the focus is on its evolved version of the El Primero, allowing for 1/10th of a second time measurement in the most legible manner ever. On the event and the importance of the Chronomaster this year, Zenith CEO Julien Tornare shares, “My team and I are thrilled to finally be able to share with you something we’ve been working on for quite some time – a true evolution of a modern Zenith signature piece! The Chronomaster Sport sets a new standard of precision, performance and design for the staple Zenith automatic chronograph. We can’t wait to show you this watch in your markets very soon, so that you can touch, feel and experience one of our most significant launches for 2021 in person.”
AARON RODGERS: THE NEW FACE OF ZENITH IN NORTH AMERICA
Time to Reach Your Star, a creed Zenith has followed since its foundation, is all about realizing one’s full potential and turning the wildest dream or idea into a tangible reality. In this spirit, Zenith is proud to announce its partnership with NFL quarterback Aaron Rodgers, who lives this philosophy to the fullest. After decades of hard work, passion, perseverance and discipline, Rodgers is at the peak of his career. He is rated the number one quarterback in the NFL, has set many records, been named the Most Valuable Player in the NFL, and led his team, the Green Bay Packers, to victory in Superbowl XLV. Today he continues to challenge himself to be the best and play at the highest levels of the game, as he has for the past decade.
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