‘Booming’ is the word Andrew Bond, Sales Broker of Fraser Yachts, uses to describe the current state of the superyacht market. Although the Covid pandemic is far from over, Andrew sees a strong increase in the popularity of yachting. At the same time, the industry is still struggling with travel restrictions and limited client visits to yachts and shipyards: does that pose a threat to sales and charters? And what about the long-term outlook for this market? How can the industry respond to shifts in demographic and the demand for sustainable yachting? In this episode of YachtTalk we take a closer look, together with Andrew and Mark Cavendish, Executive Commercial Officer of Heesen, at these trends and developments.
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About Heesen:
A Dutch shipyard dedicated to pushing the boundaries in design, engineering and construction, Heesen is a company that continues to evolve. Since the time its founding father Frans Heesen acquired the business in 1978, it has been building superyachts in aluminium and steel that offer speed, style and fuel-efficient cruising. Its award-winning vessels continue to match the owner’s exacting demands, and its unrelenting focus on quality, craftsmanship and innovation has created one of the world’s most impressive shipbuilding legacies.
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