TrueFacet, the premier marketplace for jewelry and watches, announces the launch of a revolutionary new category: Brand-Certified Pre-Owned. With this launch, TrueFacet is now the first ever brand-authorized pre-owned online retail marketplace to offer jewelry and watches. Seven of the world’s leading and renowned designers (including Zenith, Roberto Coin, Raymond Weil, FENDI Timepieces, Fabergé, Frederique Constant, and Ernst Benz) have chosen to partner with TrueFacet to carry their pre-owned pieces, complete with a manufacturer’s warranty. This designation ushers in a totally new and alternative way for shoppers to buy pre-owned jewelry and watches online with added confidence and peace of mind.
Each Brand Certified Pre-Owned item in TrueFacet’s inventory, supplied direct by the brands, is carefully inspected and refurbished by the brands to ensure its pristine condition and premier quality, verified by a certificate of authenticity, and backed by a 1-year manufacturer’s warranty.
This new shopping category builds on the qualities that have made TrueFacet the most trusted marketplace for a new generation of luxury shoppers: truth and transparency in every facet of its business. Tirath Kamdar, TrueFacet CEO and Co-Founder explains:
Our Brand Certified Pre-Owned program continues TrueFacet’s core mission to bring transparency to a formerly opaque industry, ultimately benefiting both our partners and shoppers. Like never before, brands can regain control and maintain their exclusive brand positioning within the secondary market. On the consumer side, customers can shop for highly desirable, authentic pre-owned designer pieces that have been verified, refurbished, and warrantied directly by their favorite brand and offered at an incredible value.
Through this breakout Brand-Certified Pre-Owned program, the world’s top luxury brands have embraced the certified pre-owned category as a way to expand their visibility and reach a new and wider audience. Remarking on the partnership, US Brand Director of Zenith Thierry Collot states:
We at Zenith are happy to be part of the launch of TrueFacet’s Brand Certified Pre-Owned Program. The innovative business approach is a very exciting concept where watch buyers will gain access to Zenith pre-owned timepieces in a safe, informative, and respectable environment.
TrueFacet’s Brand-Certified Pre-Owned partners will be supported with the same captivating storytelling and best-in-class online shopping experience that have earned the digital marketplace an unrivaled organic traffic rate of over 40 percent and a sales growth rate of 2.5 times year over year. TrueFacet’s digital expertise and incomparable reach have enabled the digital marketplace to accomplish what many have attempted and few have achieved: to successfully drive luxury sales online to new, younger generation of shoppers. TrueFacet’s affluent, digitally native customers testify to that success, with an average customer aged 35 and 28 percent of sales made to customers under age 30.
These first seven Brand Certified Pre-Owned brands mark just the beginning for TrueFacet in the category as the digital marketplace continues to expand and announce new Authorized Pre-Owned partners in the coming months. Having established transparency and trust with brands and consumers alike, TrueFacet now gives shoppers more options than ever before to buy, sell, and trade luxury jewelry and watches online.