The Rolex Series is the premium tournament category on the DP World Tour. Starting with the Abu Dhabi Golf Championship in January, this collection of elite events also includes the Slync.io Dubai Desert Classic, the Genesis Scottish Open, the BMW PGA Championship, and culminates with the season-ending DP World Tour Championship, Dubai, where the DP World Tour Rankings in Partnership with Rolex are finalized and the tour’s No. 1 player crowned. The Rolex Series, whose launch in 2017 coincided with the 20th anniversary of the Swiss watch brand’s partnership with the European Tour Group, delivers the highest quality golf, played in iconic locations, in the global spirit of the game. Discover more https://on.rolex.com/43wXiWv
Rolex is committed to the permanent quest for excellence in all its endeavours and has been a long-term supporter of golf in its pursuit of the same. The brand’s enduring relationship with the sport began more than 50 years ago, in 1967, when Arnold Palmer, joined by Jack Nicklaus and Gary Player, became the brand’s first golfing Testimonees. Known together as The Big Three, these legendary players changed the face of golf forever, and their partnership with Rolex marked the beginning of a relationship based on the shared commitment to continuous improvement and unwavering precision. Since then, the affiliation has grown and flourished, permeating every level of the game worldwide. From elite players and golf legends to all the game’s Major championships, where success represents the pinnacle of achievement in the sport, as well as the foremost professional tours and worldwide amateur championships, Rolex is ever-present. In 2021 Rolex further deepened its support by becoming a Worldwide Partner of The Ryder Cup, to act as Official Timekeeper at every iteration of the sport’s pre-eminent team competition. The Swiss manufacturer’s support for the game is built on a strong sense of integrity and respect for tradition that promote the continuity of expertise and transfer of knowledge, and an understanding of the importance of investing in the sport’s development for future generations.
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