The new Rolex Day-Date 40


Rolex is releasing the Oyster Perpetual Day-Date 40 in 950 platinum – easily recognizable thanks to its ice-blue dial – with a fluted bezel for the first time. A cornerstone of Rolex’s aesthetic heritage, this striking component, now exists in the most prestigious metal. Discover more https://on.rolex.com/_NewDayDate40
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