The Awakening: Florence Welch


Debuting ‘The Awakening,’ a new video series created in collaboration with Vogue and celebrating Gucci Bloom. In the first act, singer songwriter Florence Welch—a face from the fragrance’s campaign—describes the realizations that have shaped her creative processes and personality. Directed by Fiona Jane Burgess and styled by Aldene Johnson.
#Awakening #Florence #Welch

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