The 2022 Eyewear Campaign

Both a home away from home and a creative studio, the tour bus becomes the backdrop of the campaign for the first release of the 2022 eyewear collection. Captured by Thurstan Redding, the singer Lou Doillon and a band of characters showcase the retro-inspired styles as miles and miles of music stretch before them. Creative Direction by Alessandro Michele, Art Direction by Lolita Jacobs and Jean-Baptiste Talbourdet.

“She Taught Me to Love”
Performed by Andwella
(D. Lewis)
© 1970 Andwella Music Ltd
Courtesy of Warner Music Publishing Italy S.r.l.
(P) 1970 The Numero Group
Courtesy of The Numero Group
#Eyewear #Campaign


FW23 Fashion Show: Empowerment, Confidence, and Individuality | BOSS

Discover the collection at Discover the collection at Follow BOSS on Instagram: TikTok: Facebook: Pinterest: #FW23 #Fashion #Show #Empowerment #Confidence #Individuality #BOSS

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