This year, at Baselworld 2018, we were kindly invited by François Thiébaud, the President of Tissot.

François Thiébaud has been a member of the Extended Swatch Group Management Board since 1998.

Plus, the Executive Group Management Board, since 2006, with responsibility for Tissot, Mido, and Certina, as well as the Swatch Group Brazil and the Swiss market.

We discussed, on location, at the Tissot booth in Baselworld 2018, the brand’s legacy and heritage, Tissot’s future, including their present involvement in sports.

Click now to play! The interview of the man, who made Tissot, one of the most popular “Swiss Made” watch brands in the world.


Interviewed by Alberic Virchaux