Rosé in Tiffany

Tiffany & Co. announces member of girl group BLACKPINK and solo artist, ROSÉ, as its new global ambassador. ROSÉ, who has become one of the most idolized young women in music and fashion, will debut her new role in the 2021 Tiffany City HardWear digital campaign.

Rosé in Tiffany

“I’ve always loved wearing Tiffany jewelry. To be part of an iconic brand that has been part of my life for a long time makes it that much more special to me,” says ROSÉ. “I am very honored and excited to be a part of the HardWear campaign and I can’t wait for everyone to see it.”

Based on a 1971 bracelet from The Tiffany Archive and having debuted in 2017, Tiffany City HardWear is inspired by the edge and energy of New York City. The campaign highlights the collection’s gauge links and industrial shapes—bold designs that play with tension, proportion and balance.

Gal Gadot in Tiffany

Critics Choice Awards presenter Gal Gadot wore dazzling high jewelry earrings from Tiffany & Co’s new Blue Book Collection. Set in 18k yellow gold and platinum, Gadot’s earrings feature warm green beryls, diamonds, and morganites, a legacy gemstone that was first introduced by Tiffany in 1910.

Cynthia Erivo, nominated for Best Supporting Actress in a Drama Series for HBO’s The Outsider, donned Tiffany & Co. Schlumberger® Apollo earrings and a selection of Tiffany & Co. Schlumberger® and Tiffany T T1 rings.

Cynthia Erivo in Tiffany & Co
Tiffany & Co diamond inspired by necklace from the 1939 World’s Fair

Expected to be its most expensive piece ever, Tiffany will unveil the diamond necklace in 2022 when the doors of its transformed Fifth Avenue flagship store reopen.

Tiffany & Co. announced today that it will reimagine an archival Tiffany high jewelry necklace from 1939. The original aquamarine design has been modernized with an extraordinary oval diamond of over 80 carats, the largest diamond ever offered by Tiffany and eclipsed only by the Tiffany Diamond, which famously is not for sale.

The diamond necklace will be unveiled in celebration of the momentous 2022 reopening of the transformed Tiffany Fifth Avenue flagship store, making history once again, just as the original necklace did nearly a century ago when it debuted at the World’s Fair in Queens, New York.

“What better way to mark the opening of our transformed Tiffany flagship store in 2022 than to reimagine this incredible necklace from the 1939 World’s Fair, one of our most celebrated pieces when we opened our doors on 57th Street and Fifth Avenue for the first time,” said Victoria Reynolds, Tiffany & Co. Chief Gemologist. “The new necklace perfectly reflects our brand heritage as a New York luxury jeweler, whose founder was known as the ‘King of Diamonds.’”

Tiffany aquamarine and diamond necklace from the 1939 World’s Fair

The breathtaking center stone—an over-80-carat, D color, internally flawless oval diamond—is not only very rare, it is a symbol of Tiffany’s industry-first approach to diamond traceability. Responsibly sourced in Botswana, Africa, the diamond will be set by Tiffany artisans in New York City.

The original necklace’s sizable aquamarine and exceptional diamond forms entranced the millions who came to admire the international spectacle. With its forward-looking theme, “Dawn of a New Day,” the 1939 World’s Fair promised a glimpse into “the World of Tomorrow.” The fair’s intention was to inspire, in its over 44 million visitors, the dream of a better and more effervescent tomorrow. Tiffany’s masterpiece did just that—setting the stage for the opening of its iconic flagship store on 57th Street and Fifth Avenue the following year, in 1940—foreshadowing what will be a similarly historic moment for the brand in 2022.

Tiffany has acquired many rare and remarkable gemstones for its jewelry designs in its 183-year history, including the legendary Tiffany Diamond, one of the world’s largest and finest fancy yellow diamonds, as well as the Hooker Emerald, now exhibited at the Smithsonian and the Mazarin Diamonds, purchased by Tiffany at the auction of the French Crown Jewels.

Death on the Nile - Gal Gadot & Tiffany

Tiffany & Co. curates an extraordinary diamond collection celebrating looks worn by the star-studded cast, available in select stores worldwide.

Today, Tiffany & Co. released a never-before-seen featurette with showstopping Tiffany jewelry worn in director Kenneth Branagh’s new film, Death on the Nile, in theaters beginning December 16. Appearing in the film is a recreation of the legendary 128.54-carat Fancy Yellow Tiffany Diamond, worn by newly married socialite, Linnet Ridgeway Doyle, who is played by Gal Gadot, bringing the seductive glamour of Death on the Nile to life.

Tiffany Diamond

“The necklace that Simon (Armie Hammer) gifts my character Linette had to be something incredibly rare and special. I was absolutely thrilled when costume designer Paco Delgado told me it would be a recreation of the Tiffany Diamond, one of the world’s most important diamonds. Linette’s looks throughout the film are definitely some of my favorites. It was such a fun experience to have all of the glittering Tiffany jewelry on set,” said Gal Gadot.

To celebrate the collaboration, Tiffany will offer an exclusive curation of white and yellow diamond-intensive jewelry that echo the mesmerizing allure of the film, set on a river steamer against an epic landscape. The curated collections will be displayed at key Tiffany locations worldwide this December, including The Tiffany Flagship Next Door in New York City, the Tiffany boutique in Beverly Hills, Old Bond Street in London and available on

Tiffany & Co. Jewels

“Film integrations, particularly those involving a curation of Tiffany jewelry, are not something we embark on lightly. The cast, storyline and glamour of Death on the Nile – with breathtaking jewels at the center of the plot – presented a rare opportunity for our brand, and one that we look forward to showcasing for our clients” said Reed Krakoff, chief artistic officer, Tiffany & Co.

Throughout the film, Linnet Ridgeway Doyle (Gadot) and Jacqueline de Bellefort, played by Emma Mackey, are wardrobed in radiant Tiffany Victoria® jewelry—a collection of timeless and graceful designs showcasing hand-cut diamonds. Additionally, both Jacqueline de Bellefort and the character of Euphemia, played by Annette Bening, wear extraordinary Tiffany & Co. Schlumberger® designs.

Tiffany & Co. Jewels

“With Death on the Nile, I wanted to the visual language to represent the film’s time period but also be effortlessly modern. To me, Tiffany & Co. has always signified a balance of beauty and tradition, mixed with avant-garde and trendsetting modernity. Being able to work with their iconic pieces, especially those from the Tiffany & Co. Schlumberger® collection, helped us create timeless but modern outfits that I think bring the film’s lush narrative to life. To me, Tiffany & Co. represents beauty, tradition, modernity, always ahead of its time and always setting trends,” said Paco Delgado, Death on the Nile Costume Designer.

Victoria Beckham in Tiffany

As Victoria Beckham celebrated her most recent presentation during London Fashion Week, she was spotted on Sunday wardrobed in the new Tiffany T1 collection. Beckham completed her looks with a chic Tiffany T T1 bangle in gold and two expertly stacked Tiffany T1 gold rings.

Victoria Beckham in Tiffany
Jodie Comer

Jodie Comer shines in Tiffany & Co. diamonds at the 77th Golden Globe Awards.

Fellow nominee Jodie Comer arrived on the red carpet in opulent Tiffany & Co. Schlumberger® Ribbons Earrings that feature over 130 round brilliant diamonds. Comer completed her look with a Tiffany & Co. Schlumberger® Stars ring with a green tourmaline of over 10 carats.

Tiffany Earrings
Billy Porter

Tiffany & Co. dressed Billy Porter at the 77th Golden Globe Awards and Instyle’s Golden Globe after party.

Pose nominee Billy Porter dominated the red carpet in a scintillating Tiffany diamond pendant featuring a significant pear-shaped diamond of over 11 carats and round brilliant diamonds of over 31 total carats. Porter completed his look with a Tiffany dragon fly brooch and a selection of Tiffany T rings.

Tiffany Pendant
Michelle Williams

Nominee Michelle Williams glowed in Tiffany & Co. diamond stud earrings and a selection of Tiffany & Co. rings at the 77th Golden Globe Awards.

Tiffany Rings
Reese Witherspoon

Tiffany & Co. dressed Reese Witherspoon for the 77th Golden Globe Awards and Instyle’s Golden Globe after party.


Tiffany Earrings

Donning Tiffany & Co. Schlumberger® Ribbon Fan Earrings, nominee for The Morning Show, Reese Witherspoon complimented her look with a bracelet inspired by the waning pattern of the lunar cycle, where Tiffany artisans deconstructed the heart and star motifs and re-created them with baguette and round brilliant diamonds.

Tiffany Cuff
Gillian Anderson

Gillian Anderson shines in Tiffany & Co. diamonds at the 77th Golden Globe Awards.

Actress Gillian Anderson donned a dazzling Tiffany diamond necklace and Tiffany Victoria diamond drop earrings.

Kit Harrington

Tiffany & Co. dressed Ansel Elgort and Kit Harrington at the 77th Golden Globe Awards and Instyle’s Golden Globe after party.

Kit Harington

Kit Harrington, nominated for Game of Thrones, donned a Tiffany 1837® Makers 27 mm square watch with his all black ensemble.

Ansel Elgort

Presenter Ansel Elgort walked the red carpet in a striking  Tiffany Enchant® butterfly brooch in platinum with sapphires, along with a ring with an over 9 carat sapphire and a Tiffany 1837® Makers watch.

Ana de Armas

Ana de Armas shines in Tiffany & Co. Diamonds at the 77th Golden Globe Awards.

Nominated for her performance in Knives Out, actress Ana de Armas’ red carpet look featured a striking necklace with 19 pear-shaped sapphires of over 101 total carats and princess-cut diamonds of over 6 total carats. She complemented her look with mesmerizing pear-shaped diamond earrings of over 24 total carats, paired with Tiffany diamond stud earrings, and an over 18-carat tanzanite ring.

pear-shaped sapphires