The TAG Heuer Carrera has always been a timepiece for racing drivers as much as for watch aficionados who treasure timepieces with heritage and innovative design. The new stylistic enhancements to the legendary TAG Heuer Carrera give it a more modern edge that not only improves the legibility of the dial, but also makes it ideal for everyday style from the office to a casual weekend on the go. The revamped 41 mm TAG Heuer Carrera Calibre 16 combines performance with a sporty, distinguished appearance for a timepiece that is as functional and comfortable as it is fashionable.
Driving first-class design
Several newly designed features make this refreshed timepiece stand out from its stylish predecessors. The dial in sunray black or sunray blue – has evolved to become even more legible, ideal for drivers as they speed towards the finish line or cruise down the open road. The counters on the chronograph’s three subdials are larger and more pronounced. Instead of a dot of SuperLuminova® at each index, the index markers are now subtly filled with the luminescent material for optimal visibility in any condition. A dash of colour enhances the overall appearance of the timepiece – on the black dial, a red accent graces the tips of the central seconds hand and subdial hands, the start/stop pusher and the flange from 12 to 3 o’clock. On the models with a blue dial, the accent is orange.
Further distinguishing the new models is the stainless-steel case, which appears thinner and sleeker due to the shorter lugs and a balance of brushed and polished finishes that give the watch a more dynamic character. The new length and style of the lugs make the watch more comfortable to wear day after day, race after race.
The black or blue ceramic bezel also appears larger since it no longer has a metal ring along the outer edge. This change underscores the sporty look of this elegant timepiece.
A dynamic combination
The most eye-catching of the four new models is the piece in blue with a light brown leather strap. Reintroducing this colour in a TAG Heuer Carrera watch of this size, this modern timepiece is presented on a perforated calfskin strap with stitching and lining in the same orange colour as the accents on the dial. Its counterpart also features the dial in sunray blue but has a stainless-steel bracelet. The models with a sunray black dial come with a stainless-steel bracelet or a perforated black leather strap with red stitching.
Under the bonnet
Powering each of the new models is the automatic Calibre 16, protected by a stamped caseback with the collection name and a tyre-track pattern that serves as a nod to the collection’s heritage of high speed and adventure. The crown has also been given a slight upgrade with black lacquer around the centre and the TAG Heuer shield.
The TAG Heuer Carrera collection was originally introduced in 1963. Its ties with the world of motor racing continue to drive the line, which has become one of the brand’s most popular and well known. Designed for professional racers, the collection was named after the famous and dangerous Carrera Panamericana race, which saw only the most daring drivers take part. The word Carrera means “race” or “career”, and the bold, innovative and tough watches bearing this name are made for those who do things their way whether out on the racetrack or following their own path.
TAG Heuer kicks off the 50th anniversary celebrations for the Monaco timepiece at the Monaco Formula 1 Grand Prix, the legendary event that gave the watch its name in 1969.
In honour of this milestone, throughout the year, five creations will be successively revealed, inspired by the different decades from 1969 to 2019, and paying tribute to timeless design, enduring innovation and a style icon now more contemporary than ever.
The Monaco’s daring and iconic design has made it instantly recognisable. Every aspect of the Monaco timepiece design was radical, and went where no other watch had gone before in terms of design and technology. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, it was also the first to feature an automatic-winding chronograph movement.
Highlighting the breakthrough and yet timeless design of the original Monaco, TAG Heuer have created five new models inspired by the trends, colours and styles that characterised each decade of the Monaco’s half-century history.
Emblematic geometric shapes and colours from the 1970s, combined with a timeless Côtes de Genève pattern are some of the features that distinguish the first model to celebrate the Monaco’s 50th anniversary.
Presented on a brown leather strap with holes lined in light brown, this stainless-steel timepiece has been produced in an edition limited to only 169 pieces. The green dial features brown and yellow touches and a Côtes de Genève finishing. The hands are coated with SuperLuminova®. Only a quick glance at the subdials and the position of the crown is needed to recognise this unconventional timepiece’s Monaco lineage.
The caseback of this 1970s-inspired timepiece is engraved with the original “Monaco Heuer” logo as well as “1969-1979 Special Edition” and “One of 169”.
Beating inside the case is the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969.
TAG Heuer Automatic Calibre 11, diameter 30 mm, 59 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 40-hour power reserve
Chronograph with seconds and minutes; date, hours, minutes and small seconds at 3 o’clock
Diameter 39 mm, case in stainless steel, fixed bezel in stainless steel, sapphire crystal, polished steel crown at 9 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 metres (10 bar), steel caseback with “1969-1979 Special Edition” and “One of 169” engravings
Green dial with Côtes de Genève finishing, sunray black gold plated small counters, polished, facetted indexes, brown and yellow touches on hands and indexes
Brown calfskin leather strap, polished folding clasp in stainless steel
Limited to 169 watches
Like the watch itself, the watch box is also inspired by the original. Each of the special-edition models comes in a box with colours that match the watch and the decade it represents. The 1970s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal chequer-pattern stripe. The watch is placed on a yellow cushion and surrounded by a green interior – the same colour found on the dial.
At the end of the summer celebration in Ibiza, David Guetta, in collaboration with TAG Heuer, recorded live on a vinyl an exclusive remix of one of his song. This vinyl together with a TAG Heuer Connected Modular 45, is going to be sold at auction to gather funds for the “Bridges for Music Charity”. A charity chosen by David Guetta.
Bridges for music, is a charity that believes in the power of music, especially the power to bring people together. The charity gathers key players of the music industry, such as David Guetta, in order to support their responsible developments in developing countries and to raise awareness on issues that need attention.
This sale is part of the #MondayMonday operation launched by TAG Heuer. Each first Monday of the month, TAG Heuer pursues its avant-garde tradition by unveiling on www.tagheuer.com an exclusive and meaningful item to its most dedicated lovers.
The Vinyl and the TAG Heuer Connected modular 45, both signed by David Guetta, will be sold on Monday 4th of September at 16:00 Swiss Time.
Helping to raise as much funds as possible, TAG Heuer lovers and David Guetta fans can bid to become the proud owner of a unique David Guetta Vinyl as well as a TAG Heuer Connected Modular 45, by visiting tagheuer.com, whilst playing a crucial part in helping raise much needed funds.
Link to the sales: https://www.tagheuer.com/monday-monday-david-guetta-auction