By Roberta Naas / Atimelyperspective.com
In a very exciting move for TAG Heuer, the brand unveils its newest timepiece and fashion-forward collaboration. It has partnered with Fragment Design’s founder and all-around Renaissance man, Hiroshi Fujiwara, also known as the Godfather of Streetwear. With a goal to re-introduce TAG Heuer’s 1960’s and 1970’s auto-inspired watches, the brand turned to Fujiwara for updated, highly wearable style. He delivered. The new Heuer 02 Chronograph TAG Heuer x Fragment Design.
TAG Heuer X Fragment Design Heuer 02 Chronograph
Hiroshi Fujiwara — founder of Fragment Design — has collaborated with some of the most renowned names in all walks of life since starting his brand in 2003. He has had significant impact on music, culture and design. As such, he was the perfect person (and company) for TAG Heuer to turn to for a collaboration when the brand opted to create a reinterpretation of its motor-racing C-case watches from the 1960’s and ’70’s.
The result is a nicely proportioned timepiece with minimalistic design that enhances the tachymeter scale on the bezel. To achieve a contemporary and stealth appeal, the black opaline dial features black embossed subsidiary counters at 3 and 9 o’clock. The white numerals and logo, as well as the red lacquered second hand, offer great contrast. The 44mm watch is crafted in brushed steel and houses the Calibre Heuer 02 Automatic column-wheel chronograph movement. It offers 80 hours of power reserve. It also boasts a host of other exciting features, including a bold red sapphire case-back window and more.
For all the details on this watch and the full text written by Roberta Naas, visit https://www.atimelyperspective.com/tag-heuer-unveils-heuer-02-chrono-in-collaboration-with-fragment-designs-hiroshi-fujiwara-price/
TAG Heuer reaffirms its long-standing association with the Principality of Monaco and its motor-racing history by partnering with the Automobile Club de Monaco (ACM) and its prestigious event, the Grand Prix de Monaco Historique, and introducing a limited-edition TAG Heuer Monaco timepiece as a tribute to the iconic race.
The appointment of TAG Heuer as the Official Sponsor and Timekeeper of the Grand Prix de Monaco Historique complements its current designation as the Official Watch of the Monaco Grand Prix and the Official Watch Partner of the Monaco Top Cars Collection museum. The 12th edition of the event was scheduled to take place from 8 to 10 May 2020 on the legendary Monaco circuit but was cancelled due to the COVID-19 pandemic. The ACM event team has already started planning for the next edition, and, over the course of the scheduled 2020 race weekend, TAG Heuer will be presenting a special-edition timepiece as a tribute to this prestigious event and to the Monaco collection.
The biannual Grand Prix de Monaco Historique weekend is one of the highlights of the classic-car racing calendar, and its passionate community of owners, drivers and spectators relish the spectacle of historic grand prix racing and love the warm spirit and camaraderie around the circuit. More than 200 grand prix cars representing 50 different car makers enter each event. Selected for their historical value and degree of originality, they compete in seven series spanning the periods from the 1930s to the 1970s. Drivers from more than 21 countries took part in the 2018 edition.
A Limited-Edition Monaco Timepiece Dedicated to the Grand Prix de Monaco Historique
The strikingly elegant and charismatic chronograph designed especially for the occasion features the signature red-and-white colour code that is reminiscent of eye-catching sports cars from the thrilling world of motor racing. The small silver historic car logo of the Grand Prix de Monaco Historique at the 1 o’clock position on the crimson brushed dial instantly links this special model to the historic race. This model is produced in a limited edition of 1,000 watches, each of which is engraved with its unique number and the words “One of 1000”.
This TAG Heuer Monaco wristwatch is presented on a luxurious perforated strap made of fine-grain black leather. The stainless-steel case back of this iconic square model has a transparent sapphire glass with the Grand Prix de Monaco Historique logo printed on the inside through which the sophisticated Calibre Heuer 02 in-house mechanical movement is visible. With a total of 168 individual components, including a column wheel and a vertical clutch, the TAG Heuer Calibre Heuer 02 offers outstanding precision and an extraordinary 80-hour power reserve.
The Grand Prix de Monaco Historique timepiece is packaged in a red watch box that is decorated with a chequered racing flag – a nod to the historic Heuer watch box and the perfect touch for this contemporary 2020 classic. It will be on display especially for racing enthusiasts at the ACM and available for pre-orders via www.tagheuer.com and in select TAG Heuer boutiques before its launch on July 27th, 2020.
An Enduring Bond: The Tag Heuer Monaco and Motor Racing in Monaco
In the late 1950s, building on the brand’s heritage in stopwatches, dashboard timers and chronographs suitable for racing, Jack Heuer saw an opportunity to become even more involved in the golden age of motorsport, merging his passion with the family business. Inspired by the action he witnessed on the track, he started a tradition of naming his creations after the evocative races in Monza, Silverstone, Montreal and Monaco. Celebrated for its glamorous Formula 1 Grand Prix, Monaco has also lent its name to one of TAG Heuer’s most iconic watch collections since 1969.
Avant-garde yet timelessly chic, the TAG Heuer Monaco Grand Prix de Monaco Historique is a bold new take on a maverick timepiece, and a celebration of the enduring bond between TAG Heuer, its iconic Monaco line and the prestigious racing events that take place in its namesake destination.
The Swiss luxury watchmaker combines elegance and craftsmanship with new high-tech features for a customised physical and digital experience focused on performance.
TAG Heuer pioneered the luxury connected watch segment in 2015 and has since introduced a variety of models, most recently the Connected Modular Golf Edition in 2019. With the third generation of its visionary Connected timepiece, TAG Heuer makes a design and technological statement that further solidifies its position as leader of the luxury connected watch category for the long term.
The TAG Heuer Connected watch is a unique combination of the refinement and elegance of a chronograph-inspired timepiece crafted in the purest watchmaking tradition, with a state-of-the-art, custom-designed digital experience geared towards performance. It offers customers a striking and versatile wristwatch to enhance their individual lifestyle, from daily connected services offered from Wear OS by Google, to immersive sports experiences thanks to the new TAG Heuer Sports app, which provides detailed tracking for golf, running, cycling, walking, fitness and other sessions, thanks to the watch’s built-in GPS and heartrate monitor, among other sensors. The experience on the wrist is complemented by a newly developed TAG Heuer mobile companion app that allows for even greater personalisation and insights into the wearer’s achievements.
TAG Heuer’s Chief Strategy and Digital Officer, Frédéric Arnault, who has led this ambitious project since its start eighteen months ago, explains: “The TAG Heuer Connected watch was designed and engineered with the same passion and attention to detail as our mechanical watches. Quality of execution is paramount in everything we do, and we never compromise on aesthetics or emotion. The Connected watch is not only a beautiful timepiece, it’s a truly immersive experience, as it now sits within a complete TAG Heuer digital ecosystem geared towards performance and sports. The navigation has been deeply refined so the product is as intuitive and easy to use as possible, both in everyday life and during sports sessions. It expresses the brand in a completely new way and offers limitless possibilities in terms of innovation for the future. Thanks to the talent and dedication of our teams, the new Connected is a truly brand-defining product that will lead the way into a new era for TAG Heuer.”
As of today, the new TAG Heuer Connected watch is available to order in all regions. It will land in a select network of retailers and TAG Heuer boutiques on Friday, 13 March 2020, and will also be available at www.tagheuer.com in Australia, Japan, Switzerland, the UK and the US.
A Luxury Timepiece
The 45-mm stainless-steel or titanium cases echo the distinct design, noble materials and refined finishes of TAG Heuer chronographs, including their signature facetted lugs, polished and brushed details, a graduated ceramic bezel, a central rotating crown now flanked by two functional pushers, a screwed caseback and elegant bracelet and strap choices in black rubber or steel with a folding buckle.
The dial features an ultra-legible all-active and flush OLED touchscreen protected by a scratch-resistant sapphire crystal. To extend the battery life, the screen alternates between active and ambient mode, but it always indicates time. The watch is fitted with a magnetic battery charger and a bespoke travel pouch.
Make It Your Own
On the screen, customers can choose between five always-on mechanical- or digital- inspired TAG Heuer watch faces, and can further customise each to match their unique style and needs.
Taking inspiration from the brand’s timekeeping heritage, watchmaking expertise and timeless design codes, the dials include a three-hand version of the Heuer 02 manufacture movement skeletonised dial, a digitalised Carrera Heuer 01, a liquid crystal-like display, a unique algorithm-based neural network animation named Orbital, and a tribute to the hexagonal nanotube structure of the brand’s carbon composite hairspring.
The watch faces can easily be set to different dial options and colours, and even programmed to highlight individual preferences: activity progress, notifications, weather and more, directly on the watch or from the new TAG Heuer mobile companion app, which will introduce new designs regularly.
The versatility of the TAG Heuer Connected watch is also enhanced by an intuitive interchangeable bracelet system. With a single clip motion, the wearer can switch up their look with a choice of durable rubber straps available in a classic black scale pattern with red stitching, or bolder perforated red, orange or khaki, complementing the core steel and black options.
Tag Heuer Connected Lifestyle
Powered with Wear OS by Google, the TAG Heuer Connected watch supports wearers throughout every activity of their day with invaluable services such as Google Assistant and Google Translate using the microphone located on the left side of the case, e-mail and message notifications, Google Pay in shops and countries where this service is enabled, as well as music controls, an agenda, weather, maps and more with Google Play and its wide selection of apps, available for iOS and Android mobile users alike.
Wear OS by Google and Google Fit’s VP of Product Management Stacey Burr says: “TAG Heuer sets the standard for building smartwatches that are uniquely personalised and curated for their customers. As strategic partners, TAG Heuer and Wear OS by Google push the wearable platform forward and enable innovative connected experiences for our users. We’ve truly enjoyed working together on the new TAG Heuer Connected, which raises the bar of quality and style for the category.”
Ready for Action
Every feature of the TAG Heuer Connected watch has been purposefully selected to enhance the wearer’s experience – specifically during sports.
Designed with high-intensity activities in mind, the TAG Heuer Connected watch offers sapphire glass screen protection, ultra-lightweight grade 2 titanium on the matt black case, rubberised straps for optimal grip, breathability and comfort, a 5 ATM water resistance rating, suitable for low-velocity and shallow-water activities, such as swimming or running in the rain, and a 430 mAh all-day battery optimised to include a one-hour sports session using GPS, audio streaming and heart-rate monitoring. For longer activities, the battery can support up to six hours of constant sports tracking using GPS, heart-rate monitoring and music, and can be fully recharged in just 1.5 hours at temperatures between 15°C and 45°C.
The physical features of the case are fully and instinctively integrated to enhance the sports experience and allow for even more precise commands: the 2- and 4-o’clock pushers provide app-opening shortcuts, along with start, pause, resume and reset functions, and the rubber-coated crown offers a second option for scrolling through the information on display, ideal for in-action usability.
Activities are recorded with high precision and accuracy thanks to top-of-the-line sensors, including a new non-medical-grade heart-rate sensor, made of high-tech resin and naturally integrated into the case back. This also optimizes tracking of calories burned, while the built-in GPS measures the user’s position during workouts and can calculate different performance metrics, and also includes a compass for direction, as well as an accelerometer and gyroscope.
Living a TAG Heuer Experience, on Your Wrist and on Your Phone
The new custom-designed TAG Heuer Sports application is the highlight of the 2020 range and supports golf, running, cycling, walking, fitness and other activities, with even more on the way. The golf experience is similar to the 2019 edition, with integrated mechanical pushers, while all other sport tracking functions are new this year.
Wearers can track their activities directly through the watch with key metrics such as speed, pace, distance, heart rate and splits displayed in real time in the Sports app and as an overview in the TAG Heuer Sports tiles. They can then gain detailed insights into their performance through the TAG Heuer mobile application, and even synchronise their data with Apple Health or Strava.
Paying tribute to the brand’s timekeeping heritage, the new models also introduce a TAG Heuer stopwatch application that can be operated with the pushers and boasts to-the-millisecond precision, as well as a timer, an alarm and a bespoke settings interface.
Joining the best-in-class golf app launched in 2019, these TAG Heuer Connected watch and mobile applications were designed and developed entirely in-house, offering a unique luxury digital experience, in which every detail has been crafted to faithfully express the brand’s values and aesthetic.
Such internal digital expertise and resources, assembled and led by Chief Strategy and Digital Officer Frédéric Arnault between Paris, France, and La Chaux-de-Fonds, Switzerland, are unique among luxury watch brands. They confirm TAG Heuer’s commitment to the Connected line and position the avant-garde brand at the forefront of innovation for the category for the long term.
Ahead of the Curve, Always on Time
The TAG Heuer Connected watch, the most luxurious smartwatch on the market, instils the brand’s renowned watchmaking skill and spirit into advanced twenty-first-century technology.
For a life of action and activity, this smartwatch strikes the perfect balance between a reliable instrument to support a connected lifestyle and measure performance, and a statement accessory imbued with TAG Heuer’s unmistakable identity – ideal for the watch enthusiast with a passion for action.
We Love Swiss Watches
As you’ve probably noticed by now, WATCHESPEDIA is genuinely all about watches. We are passionate about Swiss luxury timepieces.
LVMH Watch Week in Dubai
Our next adventure brings us to one of the jewels of the middle east, the Bulgari Hotel & Resorts in Dubai. Our team was invited to the very first event of its kind, the “LVMH Watch Week” here in Dubai. We were able to get a closer look at what brands like Hublot, Tag Heuer, Zenith and Bulgari are up to. But more importantly, we are thrilled to have had the opportunity of conducting an exclusive interview with Stephane Bianchi, the CEO of the LVMH Watch Division and TAG Heuer.
Interview with Stephane Bianchi – CEO of the LVMH Watch Division and TAG Heuer.
Mr. Bianchi took the time out of his busy schedule to grant us an exclusive interview with him here in Dubai during the glamorous “LVMH Watch Week.”
In this interview, Mr. Bianchi gave us an insight into how the “LVMH Watch Week” came to see the light of day, what we can expect to see in 2020, and introduced us to the much anticipated Connected watch from TAG Heuer as well as their critical partnership with Porsche Formula E Racing Team.
We invite you to click play below to watch this exclusive interview.
Interviewed by Pascal Grenacher
Produced by Alberic Virchaux
Copyright ©2020 WATCHESPEDIA. All Rights Reserved.
The special edition Formula 1 chronograph is inspired by the same rich blue and striking red and yellow colours found on the newly revealed 2020 Aston Martin Red Bull Racing RB16 car. For the second time in the history of its partnership with Aston Martin Red Bull Racing, TAG Heuer has unveiled a special edition timepiece that commemorates its on-going alliance with the championship-winning racing team. When it comes to triumphant partnerships in motor racing, TAG Heuer and Aston Martin Red Bull Racing set the pace. Working side by side since 2016, the avant-garde Swiss luxury watchmaker and the four-time consecutive F1 drivers’ and constructors’ champion share a passion for action and a fearless ambition to outpace all challenges.
Conceived in close collaboration with the F1 team, the 43mm special edition chronograph is youthful, sporty and easy to read in all conditions. Proclaiming the strength of this partnership is the watch’s renewed sleek design, which takes inspiration from the new Aston Martin Red Bull Racing Formula 1 car that was presented on February 19th, 2020 in Barcelona, Spain. The blue of the car is found on the watch’s dial and aluminium fixed bezel. The chronograph seconds hand is coated in eye-catching Red Bull yellow and touches of Red Bull red are prominently placed on the tachymeter scale. An azurage pattern on the chronograph counters and a date window at 4 o’clock on the dial enhance the daring and sporty aesthetic of this model.
The steel screw-down case is engraved with the Aston Martin Red Bull Racing team logo over a chequered pattern. The quartz-powered chronograph is presented on a robust stainless steel bracelet which includes a drivers’ extension to fit the watch over a racing suit.
A road-tested endurance machine, water resistant to 200 meters and highly shock resistant, the TAG Heuer Formula 1 Aston Martin Red Bull Racing Special Edition has endured more than 60 quality control tests.
Created in 1987, the TAG Heuer Formula 1 collection is a stylish extension of the brand’s ties with the thrilling, fast-paced world of Formula 1 racing. Like the sport itself, the timepieces in this renowned collection are daring with bold designs that demand attention and advanced technical features that were inspired by the extreme performance of the Formula 1 teams. The adrenaline and excitement of the sport have driven TAG Heuer when it comes to the functionality of these statement-making models. Tough enough for the pros and worn by champion drivers, the TAG Heuer Formula 1 timepieces were made for life in the fast lane.
On the occasion of the brand’s 160th anniversary, TAG Heuer unveils the TAG Heuer Carrera 160 Years Silver Limited Edition. A unique chronograph, coalescing the Carrera collection’s prestigious heritage with TAG Heuer’s latest innovations.
From its creation in 1860 to the present day, TAG Heuer has always been distinguished by its visionary outlook. For 160 years, the brand has never ceased innovating and designing watches at the cutting edge of technology.
TAG Heuer has chosen to celebrate this anniversary by paying tribute to the iconic Carrera collection, a symbol of its audacious spirit. On this occasion, the Manufacture presents the TAG Heuer Carrera 160 Years Silver Limited Edition, of which only 1,860 pieces have been produced.
The tag heuer carrera watch will be available worldwide from June 2020. It was in 1962 that Jack Heuer heard about the legendary Carrera Panamericana, one of the world’s most dangerous road races. The following year, the first Carrera Heuer chronograph was born.
Shortly after its inception, the Carrera Heuer caused a sensation by shaking up the codes of traditional watchmaking. With its refined and audacious design, its technical innovations and optimal readability, the model quickly became the watch of the greatest racecar drivers.
To design the TAG Heuer Carrera 160 Years Silver Limited Edition, TAG Heuer was inspired by the famous 1964 monochrome model featuring a silver dial. Set apart by its sleek design and its three azure counters, this mythical chronograph paid tribute to speed demons. Exuding a seamless blend of homage and innovation, this limited-edition of 1,860 pieces is distinguished by the shape of its new 39 mm case, compared to 36 mm for the original model.
Powered by the Manufacture Calibre Heuer 02 movement, the stainless-steel model boasts an impressive 80-hour power reserve. The Manufacture Calibre Heuer 02 movement assembles 168 elements, including a vertical clutch and a column wheel for high-quality chronometric accuracy. The anniversary edition is engraved on the new oscillating mass revealed through the sapphire crystal case back.
The Autavia in bronze tells a unique story with an ever-changing patina that captures the wearer’s adventures while keeping time with a COSC-certified automatic movement.
Earlier this year, TAG Heuer introduced its legendary Autavia timepiece as a new stand-alone collection that boasts the versatility, ruggedness and reliability that characterised the original Autavia from 1960. Two durable and timeless models in noble bronze with a green or brown colour scheme, powered by the COSC-certified automatic-winding Calibre 5, are now available in stores and online. The Autavia in bronze is an ideal choice for explorers who want their watch to live with them and show off their unique and adventurous lifestyle.
The 42 mm watch features a fumé green or brown dial with a bidirectional rotating ceramic bezel in black or brown, respectively. The brown model is presented on a brown leather strap, while the green model features a khaki-coloured leather strap. A tyre and propeller have been etched into the titanium caseback as a nod to the collection’s rich heritage and the Autavia’s origin: automobile and aviation.
Ready for a life of adventure
Bronze is not only elegant and characteristically timeless, it is also rugged and ready for a lifestyle that includes the great outdoors. The warm appearance of the metal alloy has long been valued by watch fans and collectors. It is anti-magnetic and resistant to normal wear and tear. Bronze is also well known for its maritime heritage – it is not susceptible to saltwater corrosion, making the bronze Autavia models suitable for ocean adventures.
A unique patina
The most distinguishing feature of the bronze TAG Heuer Autavia models is the unique patina that naturally develops on the bronze case, which will be different for every watch depending on the wearer’s habits over time. The brushed finish of the case ensures that the patina develops evenly. When exposed to elements such as water and air or changes in temperature, the bronze surface will undergo a process of oxidation. Starting with a red-brown colour and then turning a blue or greenish colour, this colourisation effect on the metal is completely natural, and the hue depends on the type of bronze and the elements it has been exposed to. Every oxidation pattern is unique, and the wearer is able to make the watch truly their own. The verdigris tint does not reduce the quality of the material, and the vintage appearance of the case tells the story of the adventures the watch has embarked upon with its wearer. It is also possible to accelerate the oxidation process or reverse it to maintain the original look of the bronze.
Keep customising with easy-to-change straps and bracelets
Suitable for any adventure or any style, the strap or bracelet of every model in the Autavia collection is interchangeable. The bracelet and strap are easy to switch quickly using simple push buttons on the underside of the case – no tools are necessary. NATO straps, leather straps and stainless-steel bracelets are sold separately, so wearers can create their own combinations to complement their unique look.
The universe of the Autavia captured in a contemporary style
TAG Heuer’s stylish, cockpit-inspired watch features eye-catching elements that are rooted in the history of the line. What fans loved about the original – its functionality, timeless style and numerous combinations – are also evident in these stylish new models. The extra-large crown takes inspiration from pilot’s watches and timers that featured oversized crowns to make them easier to use while wearing gloves. The original Autavia was known for being highly legible in any conditions, and this is also the case with the bronze versions. The hour markers and hour, minute and seconds hands are coated in SuperLuminova®, making it possible to read the time even when the wearer’s adventure leads them into the dark.
The avant-garde Swiss luxury watchmaker’s DNA is clearly visible with these sturdy, reliable and fashionable bronze creations. Displaying the authentic Autavia identity, they combine an enduring material with a lasting heritage strengthened by the journeys of the most adventurous TAG Heuer aficionados.
The TAG Heuer Autavia collection takes inspiration from the original Autavia models of the mid-1900s to appeal to a new generation of explorers who seek adventure-ready design and high-precision timekeeping.
The Autavia timepieces reintroduced in 2017 and 2019 make up a stand-alone collection of models that boast the versatility, ruggedness and reliability that characterised the original Autavia watches produced in the 1960s.
Drawing inspiration from the original design, which was valued by both drivers and pilots, the new Autavia models offer quality, precision and timeless style. Seven models make up the sporty Autavia collection – five in sleek stainless steel and two in noble bronze. Wearers can choose from a range of strap options and thanks to their innovative easy-change system, they can switch from leather to metal or fabric on the go. Each Autavia is powered by the COSC-certified Calibre 5 automatic movement, delivering outstanding precision and reliability in any conditions.
Bridging the gap between past and future
As one of the original pillars of the brand, it was fitting that the Autavia collection was recently reintroduced into TAG Heuer’s selection of contemporary timepieces created for an active lifestyle. From 1933 to 1957, the Autavia was a dashboard instrument used in racing cars and aircrafts. The name itself comes from the combination of automobile and aviation. After production of the Autavia dashboard timer stopped, the name was still available, and then-CEO Jack Heuer decided to use it for the chronograph wristwatch the Swiss watchmaker launched in 1962. Immediately recognisable, this innovative timepiece captured the energy and excitement of rally racing and was legible in any conditions. Popular among motoring enthusiasts and armed forces around the world, the Autavia enjoyed great success and a sterling reputation until production ceased in 1985. At Baselworld in 2019 and 2017, the Autavia was reintroduced as its own collection with seven references designed with the adventurous and daring spirit the Autavia has always been linked to.
The universe of the Autavia captured in a contemporary style
TAG Heuer’s stylish, cockpit-inspired watch features eye-catching elements that are rooted in the history of the line. What fans loved about the original – its functionality, timeless style and numerous combinations – are also evident in the new models. The stainless-steel Autavia 42mm three-hand models feature the rounded first-generation Autavia case and bevelled lugs from the 1960s. A bidirectional rotating bezel with a 60-minute scale in black ceramic, blue ceramic or stainless steel enhances the sporty look of the watch. The XL crown takes inspiration from pilot’s watches and timers that used oversized crowns to make them easier to use while wearing gloves. The original Autavia was also known for being highly legible in any conditions, and this is also the case with the contemporary versions.
The hour markers and hour, minute and seconds hands are coated in Super-LumiNova®, making it possible to read the time even when adventure leads you into the dark. The smoked dial is available in black, grey or blue, and has a date window at 6 o’clock.
Powering the Autavia three-hand timepieces is the COSC-certified Calibre 5. The images of a propeller and tyre are etched into the stainless steel caseback that covers the automatic-winding mechanical movement.
Customisable looks with straps and bracelets
Suitable for any adventure or any style, the strap or bracelet of every model in the Autavia collection is interchangeable. The leather calfskin straps come in dark brown or light brown. A NATO strap is included in the watch box of the timepieces that are presented on a stainless-steel bracelet. The bracelet and strap are easy to switch at home using simple push buttons on the underside of the case – no tools are necessary. The NATO straps, leather straps and stainless-steel bracelets are sold separately, so wearers can create their own combinations to complement their unique look.
The DNA of TAG Heuer is clearly expressed in this avant-garde watch family. Inspired by earlier successes, the Autavia collection has its own authentic identity but remains true to the original models that made their mark on the brand’s timekeeping history.
The performance-driven Heuer 02 movement, a completely in-house development, is a clear demonstration of TAG Heuer’s commitment to avant-garde watchmaking.
TAG Heuer has begun equipping its avant-garde watches with its Heuer 02 chronograph movement. Initially launched in 2017, this calibre is an evolution of its predecessor, the Heuer 01, which debuted in 2009. When designing and developing the Heuer 02, the aim was to create a thinner movement with an increased power reserve that exhibited the same timekeeping precision as the Heuer 01. The result is a sophisticated in-house innovation that is entirely Swiss-made in TAG Heuer’s Chevenez manufacture. It comprises 168 components, including a column wheel and a vertical clutch – signatures of improved chronograph timekeeping and high-quality manufacture movements.
TAG Heuer’s Calibre Heuer 02 manufacture movement offers five key benefits:
- A power reserve of 80 hours, an increase of 30 hours compared to the Calibre Heuer 01.
- A thinner movement, which allows for a thinner case design and improved comfort for the wearer. The thickness is 6.95 mm, compared to the Heuer 01’s 7.30 mm.
- The vertical clutch improves the precision of the start-and-stop functions as well as the running of the chronograph second hand, meaning that there is no loss of time when using the chronograph function.
- There is a column wheel, which provides more accurate and precise functionality, noticeable through the smooth impulse when manipulating the pushers.
- Precision and greater stability with a frequency of 4 Hz (28,800 vibrations per hour).
In addition to the function of the mechanical movement being enhanced, there were also updates to the design. The Heuer 02 movement features a tri-compax design, most notably found on the original TAG Heuer Carrera from the 1960s. The distance between the counters is greater than that of the Heuer 01, allowing for a more prominent display and larger subdials, which improve legibility. Though it is not a modular chronograph movement, it has been designed in a way that allows extensions to be added to the movement’s functionality.
True to its defining spirit of avant-garde horlogerie, TAG Heuer continues to push the watchmaking industry to new heights by introducing innovations such as the Heuer 02 movement – and, at the same time, offers watch aficionados outstanding quality and design they can enjoy for years to come.
The first Monaco timepiece to feature the brand’s Calibre Heuer 02 Manufacture movement makes its debut alongside a new limited-edition Calibre 12 Monaco model with an exclusive grey dial.
Throughout 2019, TAG Heuer has celebrated the 50th anniversary of the legendary Monaco timepiece with special-edition releases and events around the world. The latest launch sees the Monaco with not only an updated appearance, but a technological first as well: for the first time in its half-century history, the Monaco is powered by an in-house manufacture movement.
Alongside this new release, the Swiss luxury watchmaker is introducing a final edition of the Calibre 12 movement. The Monaco timepiece is distinguished by a refreshed design and contemporary grey dial. This edition is limited to only 1,000 pieces.
Monaco Heuer 02
Combining innovation with its passion for precision timekeeping, TAG Heuer launched the Calibre Heuer 02, an in-house movement developed and manufactured in Switzerland, in 2017. This important automatic chronograph movement is now available inside a Monaco case – one of the brand’s most iconic products, and one that reflects TAG Heuer’s daring and unconventional spirit. Because of the Monaco’s unique square shape – a feature that renders this timepiece instantly recognisable – TAG Heuer’s watchmakers had to re-engineer the interior of the case to house the manufacture calibre. In addition to this change, the new Monaco also features a slightly revamped dial, which is clearly inspired by early Monaco models. It is also different from the Calibre 11 Monaco design, which features the crown on the left side of the case due to the construction of its movement.
The stainless-steel Monaco Heuer 02 introduces a radiant blue PVD sunray dial that is complemented by a navy alligator leather strap with navy stitching. The dial features updated silver opaline counters at 3 and 9 o’clock, eight tri-faceted indexes and a new permanent second indicator above the date at 6 o’clock. Red accents on the central seconds hand and chronograph counter hands enhance the sporty design of the watch.
The thin Calibre Heuer 02 that equips this timepiece boasts an impressive power reserve of 80 hours. By integrating this movement inside the Monaco, TAG Heuer has combined one of its most iconic products with its most advanced in-house watchmaking expertise.
Monaco Calibre 12 Final Edition
In contrast to the movement that initially equipped the Monaco – Calibre 11 – the Calibre 12 gave the renowned timepiece a sleek, traditional appearance, because it required the crown to be on the right side of the case, as opposed to the left side as with Calibre 11. TAG Heuer introduces the last Calibre 12 Monaco model with a stunning grey dial. Outfitted with a classic black alligator leather strap, this stainless-steel model features a vertically brushed ruthenium dial. Ruthenium, RU44 on the periodic table, is part of the platinum group and has a dynamic iridescent colour that changes in different shades of light. The smooth black opaline counters at 3 and 9 o’clock offer a refined contrast to the brushed dial. The central seconds hand, 12 o’clock index, and the tips of the hour and minute hands feature a hint of bold red, an eye-catching feature that enhances the timeless yet modern style of this horological icon. As the final edition of the Monaco Calibre 12, only 1,000 of these models exist and the stainless-steel caseback of each watch is engraved with its limited-edition number.
After 50 years, the Monaco continues to surprise and innovate. With every new launch, this iconic timepiece embodies different facets of TAG Heuer’s avant-garde spirit and strengthens its reputation as one of the watch world’s most remarkable creations.
Created for Ayrton Senna fans, Formula One enthusiasts and watch aficionados, these limited edition models illustrate TAG Heuer’s continued admiration of the illustrious driver and his lasting impact on the sport.
To pay tribute to one of the most renowned Formula One champions and mark 25 years since his untimely death, TAG Heuer has launched two timepieces that celebrate Ayrton Senna by including design features reminiscent of his preferred watch style and love of his home country, Brazil. As much a legend in TAG Heuer’s past as in the sport of Formula One racing, Senna was the face of the avant-garde watchmaker’s first “Don’t Crack Under Pressure” campaign in 1991 – a fitting role for a racer as ambitious, fearless and committed as the Brazilian driver. Now, a quarter of a century after his tragic death, the partnership lives on in two stunning new timepieces.
TAG Heuer Carrera Calibre Heuer 02T Ayrton Senna Special Edition 2019
The 45 mm TAG Heuer Carrera Calibre Heuer 02T automatic chronograph features a matt black ceramic case and matching tachymeter bezel and is subtly accentuated by the yellow and green colours of the Brazilian flag. There is green stitching on the black rubber and leather strap and a yellow “S” for Senna on the chronograph counter. “SENNA” is written in yellow on the fixed black ceramic tachymeter bezel. A black tourbillon can be admired at the 6 o’clock position. A stylised yellow and green image of Senna in his instantly recognisable helmet is engraved on the sapphire crystal caseback, through which the powerful in-house COSC-certified manufacture Heuer 02T movement can be seen. This edition is limited to just 65 pieces, in recognition of the number of pole positions Senna racked up during his historic career.
TAG Heuer Formula 1 Calibre 16 Ayrton Senna Special Edition 2019
This 25-year tribute edition features an engraving of Senna’s iconic helmet on its steel screw-down caseback and his name in white at 1 o’clock on the fixed polished black ceramic bezel with a tachymeter scale. This timepiece is fitted with a sporty S-shaped bracelet, which Senna was personally fond of, and also features a driver’s extension to allow it to be worn over a racing suit. The limited-edition 44 mm timepiece exhibits a fierce racing style with a punch of red on the lacquered indexes, central seconds hand and counter hands. White subdial counters at 6 and 9 o’clock and a black subdial counter at 12 o’clock stand out from the anthracite sunray brushed dial. Powering this stainless-steel timepiece is the automatic-winding chronograph Calibre 16.
These tributes to the distinguished driver combine daring design, innovative features and high-performance style – ideal for individuals who choose to live life in the fast lane.
Following the four previous events celebrating the 50th anniversary of the iconic TAG Heuer Monaco throughout 2019, the Swiss luxury watchmaker rounded off the festivities with the presentation of the fifth and final special edition at an immersive celebration in Shanghai’s Space Plus.
Upon entering, guests were immediately immersed in the Monaco universe and discovered “timeboxes” – custom time capsules that transported them to the four decades represented by the Monaco anniversary pieces – in the reception area. Following an opening video introducing the Monaco collection and a spectacular show of light and shadow, brand ambassadors Cara Delevingne and Li Yifeng unveiled the fifth limited-edition Monaco anniversary timepiece, which pays tribute to the second decade of the twenty-first century.
The event’s ultra-modern setting and proceedings seamlessly underscored its theme of innovation and performance. In today’s fast-paced world, China is always ahead of its time, and thus was the perfect location to embody and symbolise the technical innovation and precision of the Monaco.
Five watches capturing 50 years of history
To honour the 50-year milestone, TAG Heuer has launched five new Monaco models that capture the design spirit of each decade since the launch of the original in 1969. This event in Shanghai marked the unveiling of the fifth and final model in the series. The first of these models, inspired by the years 1969 to 1979, was unveiled at the Monaco Formula 1 Grand Prix in May, and the second limited edition, celebrating the period from 1979 to 1989, was presented in June in Le Mans, France. The third edition of the Monaco watch, inspired by the 1990s, made its grand debut in New York in July. The previous event for the fourth edition, honouring the sleek style of the early 2000s, received international acclaim after being introduced at an event in Tokyo in September.
Modern, minimalistic Monaco
Sharp and uncomplicated, the limited-edition Monaco capturing the most recent decade of the timekeeping icon’s half-century past – 2009 to 2019 – represents the straightforward style and sleek design of luxurious everyday objects. Presented on a perforated black calfskin strap with black lining and grey stitching, this model has an unconventional sandblasted stainless-steel case and polished pushers. The charcoal-coloured sunray dial is adorned with black-gold-plated indexes with SuperLuminova®. The rhodium-plated subdials also feature a gleaming sunray effect. For a dynamic, eye-catching enhancement, the subdial hands and central seconds hand are in bold red, as is the marker at the 12 o’clock position on the dial. The black-gold-plated hour and minute hands have a stripe of SuperLuminova® to ensure legibility in any conditions.
As with the original, the pushers are on the right of the case while the polished crown is on the left – an unconventional feature that has distinguished the Monaco over the past 50 years.
The caseback of this 2010s-inspired wristwatch is engraved with the “Monaco Heuer” logo as well as “2009-2019 Special Edition” and “One of 169”. Sporting a design inspired by the original model, the stainless-steel caseback features a polished, vertical and circular brushed finishing. The case houses the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969. This watch has been produced in an edition limited to 169 pieces.
Looking back on 50 years of the TAG Heuer Monaco and Calibre 11
When the Heuer Monaco (TAG was not part of the company name at the time) was introduced at simultaneous press conferences in New York and Geneva on 3 March 1969, journalists and watch aficionados around the world were amazed. With its never-before-seen water-resistant square case, the Monaco’s daring and iconic design made it instantly recognisable.
The watch’s design was the perfect complement to the advanced technology being presented by the Swiss watchmaker at the time. Developed and commercialised by Heuer, the Calibre 11 was the world’s first automatic-winding chronograph movement.
CEO at the time Jack Heuer believed that this groundbreaking innovation required a design that would demand attention. The Monaco did exactly that.
In 1971, the Monaco was worn by Steve McQueen, the “King of Cool”, in the movie Le Mans.
The paradoxical superstar
Over the past two decades, the Monaco has been closely linked to haute horlogerie with other versions that feature new complications, designs and materials. As it evolves, the Monaco still has the revolutionary spirit that made it both infamous and famous. The complete story behind this icon is told in the new book Paradoxical Superstar, which includes archive excerpts and sketches of the designs and movements. British author and journalist Nicholas Foulkes, watch expert Gisbert Brunner and American writer Michael Clerizo all contributed chapters that capture the heritage and innovation that defines the Monaco. Underscoring the timepiece’s bond with its namesake city, H. S. H. Prince Albert II of Monaco wrote the book’s foreword.