Following the four previous events celebrating the 50th anniversary of the iconic TAG Heuer Monaco throughout 2019, the Swiss luxury watchmaker rounded off the festivities with the presentation of the fifth and final special edition at an immersive celebration in Shanghai’s Space Plus.
Upon entering, guests were immediately immersed in the Monaco universe and discovered “timeboxes” – custom time capsules that transported them to the four decades represented by the Monaco anniversary pieces – in the reception area. Following an opening video introducing the Monaco collection and a spectacular show of light and shadow, brand ambassadors Cara Delevingne and Li Yifeng unveiled the fifth limited-edition Monaco anniversary timepiece, which pays tribute to the second decade of the twenty-first century.
The event’s ultra-modern setting and proceedings seamlessly underscored its theme of innovation and performance. In today’s fast-paced world, China is always ahead of its time, and thus was the perfect location to embody and symbolise the technical innovation and precision of the Monaco.
Five watches capturing 50 years of history
To honour the 50-year milestone, TAG Heuer has launched five new Monaco models that capture the design spirit of each decade since the launch of the original in 1969. This event in Shanghai marked the unveiling of the fifth and final model in the series. The first of these models, inspired by the years 1969 to 1979, was unveiled at the Monaco Formula 1 Grand Prix in May, and the second limited edition, celebrating the period from 1979 to 1989, was presented in June in Le Mans, France. The third edition of the Monaco watch, inspired by the 1990s, made its grand debut in New York in July. The previous event for the fourth edition, honouring the sleek style of the early 2000s, received international acclaim after being introduced at an event in Tokyo in September.
Modern, minimalistic Monaco
Sharp and uncomplicated, the limited-edition Monaco capturing the most recent decade of the timekeeping icon’s half-century past – 2009 to 2019 – represents the straightforward style and sleek design of luxurious everyday objects. Presented on a perforated black calfskin strap with black lining and grey stitching, this model has an unconventional sandblasted stainless-steel case and polished pushers. The charcoal-coloured sunray dial is adorned with black-gold-plated indexes with SuperLuminova®. The rhodium-plated subdials also feature a gleaming sunray effect. For a dynamic, eye-catching enhancement, the subdial hands and central seconds hand are in bold red, as is the marker at the 12 o’clock position on the dial. The black-gold-plated hour and minute hands have a stripe of SuperLuminova® to ensure legibility in any conditions.
As with the original, the pushers are on the right of the case while the polished crown is on the left – an unconventional feature that has distinguished the Monaco over the past 50 years.
The caseback of this 2010s-inspired wristwatch is engraved with the “Monaco Heuer” logo as well as “2009-2019 Special Edition” and “One of 169”. Sporting a design inspired by the original model, the stainless-steel caseback features a polished, vertical and circular brushed finishing. The case houses the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969. This watch has been produced in an edition limited to 169 pieces.
Looking back on 50 years of the TAG Heuer Monaco and Calibre 11
When the Heuer Monaco (TAG was not part of the company name at the time) was introduced at simultaneous press conferences in New York and Geneva on 3 March 1969, journalists and watch aficionados around the world were amazed. With its never-before-seen water-resistant square case, the Monaco’s daring and iconic design made it instantly recognisable.
The watch’s design was the perfect complement to the advanced technology being presented by the Swiss watchmaker at the time. Developed and commercialised by Heuer, the Calibre 11 was the world’s first automatic-winding chronograph movement.
CEO at the time Jack Heuer believed that this groundbreaking innovation required a design that would demand attention. The Monaco did exactly that.
In 1971, the Monaco was worn by Steve McQueen, the “King of Cool”, in the movie Le Mans.
The paradoxical superstar
Over the past two decades, the Monaco has been closely linked to haute horlogerie with other versions that feature new complications, designs and materials. As it evolves, the Monaco still has the revolutionary spirit that made it both infamous and famous. The complete story behind this icon is told in the new book Paradoxical Superstar, which includes archive excerpts and sketches of the designs and movements. British author and journalist Nicholas Foulkes, watch expert Gisbert Brunner and American writer Michael Clerizo all contributed chapters that capture the heritage and innovation that defines the Monaco. Underscoring the timepiece’s bond with its namesake city, H. S. H. Prince Albert II of Monaco wrote the book’s foreword.
With two new Aquaracer models, TAG Heuer introduces an on-trend colour for men and women who desire an innovative timepiece that blends fashion with function.
Inspired by the mesmerising blue and green shades of the ocean, the Swiss watchmaker has created two green-dialled Aquaracer models that offer sporty functionality on any terrain. The stylish timepieces for men and women are distinguished by their everyday versatility and dive-ready technology. Ideal for an individual or purchased together as couple’s watches, these modern Aquaracer models invite the wearers to live the good life – whether that’s cruising on the waves or exploring the world below the surface.
Go for green
The 43 mm Aquaracer has a stunning green dial that creates an eye-catching light display with its sunray effect. The design of the horizontal lines that run across the dial resembles the wooden docks where sailboats are moored. There is a date window at 3 o’clock on the dial, and the numerals on the bezel are filled in with black lacquer, as is the triangle marker at 12 o’clock. This model’s smaller 32 mm counterpart features the same regal sunray green dial, but, instead of horizontal lines, it is decorated with elegant diamond hour markers. There is a date window at 3 o’clock on the dial and a triangle marker at 12 o’clock on the bezel for optimal readability.
Both watches are crafted from stainless steel and presented on stainless-steel bracelets. At the heart of the 43 mm model is the Calibre 5 Automatic movement, while the 32 mm model is powered by a quartz movement.
Ready to dive
These two Aquaracer timepieces are as robust as they are stylish. Prepared for experiences and sporty activities on any terrain, they are particularly well-suited for underwater exploration. They are both equipped with the six standard diving features of all models in the Aquaracer collection: water resistance to 300 metres (30 bar), a unidirectional rotating bezel, a screw-down crown, luminescent hands and markers, a double security clasp, and a sapphire crystal.
Elegant, sophisticated and bold, these new additions to TAG Heuer’s historic Aquaracer collection are a contemporary interpretation of the water-resistant timepieces the watchmaker has developed throughout its history. With their comfortable bracelets and timeless designs, the precise and reliable Aquaracer models are prepared to accompany watch aficionados wherever their experiences take them.
With the international premiere of the Porsche 99X Electric, Porsche has reached another milestone on the way to the works entry in the 2019/2020 season of the ABB FIA Formula E Championship. The digital community was actively involved in the unveiling of the car as part of the live video game ‘Formula E Unlocked’ on twitch.tv/Porsche.
‘Formula E Unlocked’: Car premiere with digital community
Porsche regular drivers Neel Jani and André Lotterer played an active role in the car presentation with players from around the world. They were guided through the Porsche Digital GmbH premises in Ludwigsburg by specific instructions from the gaming community, first to find the Porsche 99X Electric and then to unveil it.
“It was a unique car presentation unlike anything the motorsport world has ever experienced before. It was great fun joining the gamers’ search for the Porsche 99X Electric both virtually and in real life at the same time. It is great that Porsche is breaking new ground and involving the young, digital generation,” says Jani. “A different kind of car premiere; I really enjoyed the fact that Neel and I acted as live players. It is fantastic that we are communicating with the digital target audience as equals and that they were able to be part of it,” says Lotterer.
Highlights of the ‘Formula E Unlocked’ video game will be available at newstv.porsche.com as of 29th August.
TAG Heuer Porsche Formula E Team taking shape
The TAG Heuer Porsche Formula E Team welcomes another member from the Porsche family. Pascal Zurlinden, Director GT Factory Motorsport since 2018, will take on a key role in Formula E in addition to his role in GT works racing as Director Factory Motorsport. The Frenchman has been working for Porsche at the Weissach development centre since 2014, initially on the LMP1 project, and in the GT sector since 2017.
“I’m looking forward to also being part of the TAG Heuer Porsche Formula E Team from now on and supporting my colleagues with my experience. The Formula E concept is very interesting and is different from traditional motorsport series, a new and exciting task that I am really looking forward to. Of course, it is also great to see so many familiar faces from my time in LMP1 and to be working with the team again,” says Pascal Zurlinden.
Keeping the Porsche 99X Electric in the family
“Today is an important day. With the premiere of the Porsche 99X Electric, we are taking a big step towards the Porsche works entry in Formula E. I am really proud of our team, which has shown a high level of commitment to the Formula E project. Now I am looking forward to seeing the Porsche 99X Electric on the racetrack,” said Fritz Enzinger, Vice President Porsche Motorsport and Group Motorsport Volkswagen AG.
“Today sees the Porsche 99X Electric join the list of historic Porsche motorsport cars,” says Pascal Zurlinden, Director Factory Motorsport. “The naming and the design give the car its initial character and bring it to life. It is a special day for everyone who has put a lot of work into the Porsche Formula E project in recent months.”
In terms of the design, the traditional Porsche motorsport colours were chosen for the Formula E racing car. From a bird’s eye perspective, the Porsche emblem is clearly visible around the Halo system. As usual, the naming format is three digits which rep- resent Porsche racing cars and two door sports cars. The highest number, nine, was used twice, to reemphasise the importance of the Formula E project for Porsche, while
he X stands for the forward looking approach and prototype racing. The Porsche 99X Electric also serves as a development platform for future fully electric production models.
Decisive factor: ‘Porsche E-Performance Powertrain’
The development of the Porsche powertrain, the ‘Porsche E-Performance Powertrain’, has played a central role from the start. The Formula E regulations stipulate a stand ardised chassis and a standard battery, while the drive technologies are developed by the manufacturers. The engineers were able to make use of their LMP1 experience when developing the Porsche Formula E powertrain. With the hybrid technology, the foundations were laid for electric mobility.
“In hindsight, we laid the foundations for Porsche’s future involvement in Formula E during the LMP1 project. We used the insights gained during that time in the development of the Porsche Formula E powertrain. We focussed on building a highly effective powertrain with the highest level of efficiency,” says Malte Huneke, Technical Project Leader Formula E. The 800-volt technology used in Formula E is also used in the series production of the fully electric Porsche sports car, the Taycan. In addition, energy management and efficiency are the keys to success in both Formula E and series production. This is where the permanent synchronous motor comes into play which has an important role in optimising the drive concept.
“In recent months, we have been able to sound out the reliability of the Porsche Formula E powertrain on the racetrack and on the test bench. We are very pleased and are optimistic going into the final preparations for the first race,” says Huneke. “In the coming weeks, we will focus on the performance of the Porsche 99X Electric. This is the next step on the road to the Porsche works entry in Formula E,” says Amiel Lindesay, who is from now on Head of Operations Formula E. The TAG Heuer Porsche Formula E Team will make its first official appearance in mid-October 2019 at the Formula E test at Valencia (Spain). “Both Porsche 99X Electric will take to the racetrack
there for the first time, with Neel Jani and André Lotterer in the cockpit. From an operational perspective, it will be an exciting assignment for everyone involved. A good test before we contest our first Formula E race in November,” says Lindesay.
TAG Heuer as Title and Timing Partner
TAG Heuer, the Swiss manufacturer of luxury watches, is the Title and Timing Partner of the Porsche Formula E Team, which will contest Season 6 of the ABB FIA Formula E Championship under the name ‘TAG Heuer Porsche Formula E Team’. Porsche and TAG Heuer look back on successful collaboration in motorsport. With the partnership, both corporations are breaking new ground in the world’s first electric race series.
“TAG Heuer has been firmly established in motorsport for many years and has already celebrated many successes with Porsche. We are really looking forward to welcoming TAG Heuer as our partner once again. In the ABB FIA Formula E Championship, we will now build on previous successes in a highly innovative environment and write the next chapter in motorsport history,” says Carlo Wiggers, Director Team Management & Business Relations Porsche Motorsport.
New and old partners for Formula E entry
The TAG Heuer Porsche Formula E Team will contest its first season in the 2019/2020 ABB FIA Formula E Championship with a total of 12 partners. “We are very proud of having many long standing partners now on board the Formula E project. They are special partnerships that have grown over the years which is why we are even more delighted that many of them are joining us in Formula E. And we welcome our new partners. We are really looking forward to our future collaboration,” emphasises Wiggers.
By entering Formula E, Porsche is also breaking new ground from a commercial perspective. This environment addresses a young, differentminded and digitally oriented
target audience. “This sphere allows us to explore what customers expect from vehicles and mobility in general both now and in the future, also in terms of innovative products and services,” says Wiggers.
Alongside TAG Heuer, simulation software specialists ANSYS is a new corporation active internationally joining Formula E as official Technology Partner. Vodafone is also on board as Communication Partner, which sees it expand its partnership with Por- sche. ExxonMobil is providing support with its Mobil brand as Technology Partner with newly developed fluids for electric drive and is closely involved in the development of the Porsche 99X Electric. The renowned fashion house from Metzingen, Hugo Boss, as global clothing partner of Porsche Motorsport, will kit out the TAG Heuer Porsche Formula E Team and bring the partnership to a new level both on the racetrack and in the workshop.
Lighting manufacturer TRILUX is also continuing its partnership – as official Lighting Partner of the team – and, alongside the brewery C. & A. VELTINS, will also be involved in Formula E as a long standing partner. As Technical Partner of the team for fire resistant racing gear and for shoes and luggage, Porsche will be kitted out by Puma, the globally active sport lifestyle corporation from Herzogenaurach, with relevant products.
Tyre manufacturer Michelin, as a long standing Porsche Motorsport partner will also join the team in Formula E. Tool supplier Hazet, Hospitality Partner Red Bull and Helmet Partner Stilo will provide the necessary support for the team.
Porsche in Formula E
After more than 30 years, Porsche returns to single seater racing. Entering Formula E and the accompanying restructuring of the motorsport involvement can be derived from the 2025 Porsche strategy. In addition to traditional GT road going sports cars, fully electric sports cars are also firmly anchored in the strategy. Both should be reflected in the Porsche world of motorsport in the future. A large part of the corporation’s ‘Mission E’ is also the presence and success in motorsport with race cars with electric drive. In terms of hybrid technology and thus e-drive technology, racing and production have been enriching each other at Porsche for around a decade: the first hybrid race car, the 911 GT3 R Hybrid of 2010, went into the development of the 918 Spyder. In part, the 918 was the basis for the 919 Hybrid, which in turn influenced the development of the Porsche Formula E powertrain and the Porsche Taycan.
The TAG Heuer Carrera has always been a timepiece for racing drivers as much as for watch aficionados who treasure timepieces with heritage and innovative design. The new stylistic enhancements to the legendary TAG Heuer Carrera give it a more modern edge that not only improves the legibility of the dial, but also makes it ideal for everyday style from the office to a casual weekend on the go. The revamped 41 mm TAG Heuer Carrera Calibre 16 combines performance with a sporty, distinguished appearance for a timepiece that is as functional and comfortable as it is fashionable.
Driving first-class design
Several newly designed features make this refreshed timepiece stand out from its stylish predecessors. The dial in sunray black or sunray blue – has evolved to become even more legible, ideal for drivers as they speed towards the finish line or cruise down the open road. The counters on the chronograph’s three subdials are larger and more pronounced. Instead of a dot of SuperLuminova® at each index, the index markers are now subtly filled with the luminescent material for optimal visibility in any condition. A dash of colour enhances the overall appearance of the timepiece – on the black dial, a red accent graces the tips of the central seconds hand and subdial hands, the start/stop pusher and the flange from 12 to 3 o’clock. On the models with a blue dial, the accent is orange.
Further distinguishing the new models is the stainless-steel case, which appears thinner and sleeker due to the shorter lugs and a balance of brushed and polished finishes that give the watch a more dynamic character. The new length and style of the lugs make the watch more comfortable to wear day after day, race after race.
The black or blue ceramic bezel also appears larger since it no longer has a metal ring along the outer edge. This change underscores the sporty look of this elegant timepiece.
A dynamic combination
The most eye-catching of the four new models is the piece in blue with a light brown leather strap. Reintroducing this colour in a TAG Heuer Carrera watch of this size, this modern timepiece is presented on a perforated calfskin strap with stitching and lining in the same orange colour as the accents on the dial. Its counterpart also features the dial in sunray blue but has a stainless-steel bracelet. The models with a sunray black dial come with a stainless-steel bracelet or a perforated black leather strap with red stitching.
Under the bonnet
Powering each of the new models is the automatic Calibre 16, protected by a stamped caseback with the collection name and a tyre-track pattern that serves as a nod to the collection’s heritage of high speed and adventure. The crown has also been given a slight upgrade with black lacquer around the centre and the TAG Heuer shield.
The TAG Heuer Carrera collection was originally introduced in 1963. Its ties with the world of motor racing continue to drive the line, which has become one of the brand’s most popular and well known. Designed for professional racers, the collection was named after the famous and dangerous Carrera Panamericana race, which saw only the most daring drivers take part. The word Carrera means “race” or “career”, and the bold, innovative and tough watches bearing this name are made for those who do things their way whether out on the racetrack or following their own path.
TAG Heuer kicks off the 50th anniversary celebrations for the Monaco timepiece at the Monaco Formula 1 Grand Prix, the legendary event that gave the watch its name in 1969.
In honour of this milestone, throughout the year, five creations will be successively revealed, inspired by the different decades from 1969 to 2019, and paying tribute to timeless design, enduring innovation and a style icon now more contemporary than ever.
The Monaco’s daring and iconic design has made it instantly recognisable. Every aspect of the Monaco timepiece design was radical, and went where no other watch had gone before in terms of design and technology. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, it was also the first to feature an automatic-winding chronograph movement.
Highlighting the breakthrough and yet timeless design of the original Monaco, TAG Heuer have created five new models inspired by the trends, colours and styles that characterised each decade of the Monaco’s half-century history.
Emblematic geometric shapes and colours from the 1970s, combined with a timeless Côtes de Genève pattern are some of the features that distinguish the first model to celebrate the Monaco’s 50th anniversary.
Presented on a brown leather strap with holes lined in light brown, this stainless-steel timepiece has been produced in an edition limited to only 169 pieces. The green dial features brown and yellow touches and a Côtes de Genève finishing. The hands are coated with SuperLuminova®. Only a quick glance at the subdials and the position of the crown is needed to recognise this unconventional timepiece’s Monaco lineage.
The caseback of this 1970s-inspired timepiece is engraved with the original “Monaco Heuer” logo as well as “1969-1979 Special Edition” and “One of 169”.
Beating inside the case is the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969.
TAG Heuer Automatic Calibre 11, diameter 30 mm, 59 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 40-hour power reserve
Chronograph with seconds and minutes; date, hours, minutes and small seconds at 3 o’clock
Diameter 39 mm, case in stainless steel, fixed bezel in stainless steel, sapphire crystal, polished steel crown at 9 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 metres (10 bar), steel caseback with “1969-1979 Special Edition” and “One of 169” engravings
Green dial with Côtes de Genève finishing, sunray black gold plated small counters, polished, facetted indexes, brown and yellow touches on hands and indexes
Brown calfskin leather strap, polished folding clasp in stainless steel
Limited to 169 watches
Like the watch itself, the watch box is also inspired by the original. Each of the special-edition models comes in a box with colours that match the watch and the decade it represents. The 1970s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal chequer-pattern stripe. The watch is placed on a yellow cushion and surrounded by a green interior – the same colour found on the dial.
At the end of the summer celebration in Ibiza, David Guetta, in collaboration with TAG Heuer, recorded live on a vinyl an exclusive remix of one of his song. This vinyl together with a TAG Heuer Connected Modular 45, is going to be sold at auction to gather funds for the “Bridges for Music Charity”. A charity chosen by David Guetta.
Bridges for music, is a charity that believes in the power of music, especially the power to bring people together. The charity gathers key players of the music industry, such as David Guetta, in order to support their responsible developments in developing countries and to raise awareness on issues that need attention.
This sale is part of the #MondayMonday operation launched by TAG Heuer. Each first Monday of the month, TAG Heuer pursues its avant-garde tradition by unveiling on www.tagheuer.com an exclusive and meaningful item to its most dedicated lovers.
The Vinyl and the TAG Heuer Connected modular 45, both signed by David Guetta, will be sold on Monday 4th of September at 16:00 Swiss Time.
Helping to raise as much funds as possible, TAG Heuer lovers and David Guetta fans can bid to become the proud owner of a unique David Guetta Vinyl as well as a TAG Heuer Connected Modular 45, by visiting tagheuer.com, whilst playing a crucial part in helping raise much needed funds.
Link to the sales: https://www.tagheuer.com/monday-monday-david-guetta-auction