Franck Muller Crazy Hours

For this exclusive partnership, it was only appropriate for Franck Muller to select its most iconoclastic complication, which has been fascinating horological aficionados for years: the Crazy Hours™. The collection combines boldness, creativity and poetry with the exceptional Haute Horlogerie know-how of Franck Muller.

“We are thrilled to be partnering with the world’s finest car manufacturer to produce this bespoke car and this exclusive watch collection. To see our exceptional know how of haute-horlogerie be interpreted into such an exclusive car has been a fascinating experience….“ commented Nicholas Rudaz, Director of Franck Muller Watchland.

To celebrate the masterpiece car, Franck Muller is watchmaking a unique Crazy Hours™ collection inspired by the world of Rolls-Royce. The collection will show Franck Muller numbers in the well-known unconventional order, typical of the Crazy Hours timepieces.

Franck Muller Crazy Hours

The dial displays the color codes of the car and its sophisticated details that we can found on dashboards and Rolls-Royce seats’. The self-winding mechanical movement offers 42 hours of power reserve.

Thanks to its patented Crazy Hours mechanism, the collection offers a new reading of time. The central hour hand literally jumps from the numerals one to twelve placed atypically on the dial, as such, after every 60 minutes, the hour hand would jump to the next correct number. Meanwhile, the minute hand follows a conventional 60-minute cycle revolving around the dial.

Time becomes a value that is personal, individual that you can forget, behind the wheel of your Rolls-Royce’s car. You are free from constraints – time is ultimately what one makes of it.

Rolls Royce Coachbuild Sweptail

Coachbuild. Only by Rolls‑Royce – the Pinnacle of Bespoke

For those who value rarity in its most authentic form, Rolls-Royce Motor Cars introduce Coachbuild, a truly singular creation. Only Rolls-Royce is capable of fulfilling such an ambitious vision, invoking both legacy and destiny to craft the purest representation of luxury. Coachbuild is an extraordinary design collaboration between patron and artisan.

Coachbuild Sweptail

Conception begins with a single line on paper. Free of the constraints of time and unburdened by limitations, this is an experience without compromise. Every line is refined. Every surface is purposefully shaped. Every request is realised with absolute devotion to the will of the patron.

For one patron, the result was Sweptail – a motor car like no other.

Coachbuild Sweptail

Sweptail – the Story

The automotive equivalent of haute couture, Sweptail is the result of inspiration from a special patron’s admiration of his favourite cars of the early 20th Century, as well as many classic and modern yachts. Svelte tapering, an elegantly falling waist-rail, the flowing roofline and a distinctive swept tail are all desires that Rolls-Royce honed and crafted into a motor car that, without question, fits to the marque’s DNA.

Coachbuild Sweptail

Inside a Modern-Day Icon

An uninterrupted glass roof floods the interior with natural light – an interior ruled by a philosophy that equates elegance with simplicity. Switchgear is minimal, making way for the richest of materials to rise to the forefront of attention. Polished Macassar Ebony and open-pore Paldao create visual and tactile contrasts with the light Moccasin and Dark Spice leathers of the seats, armrests and fascia surround.

Coachbuild Sweptail

A Personal Journey

The creation of a coachbuilt Rolls-Royce is as equally about the result as it is the artistic journey. For the special patron, this leads to a Rolls-Royce and an experience like no other before.

Escapism Luggage Collection

Capturing the essence of the wandering spirit, Rolls-Royce presents the Escapism Luggage Collection. The essential luggage range for those who travel for enriching experiences and spontaneous moments of discovery.

Crafted from exquisite leather and durable canvas. This essential range of pieces is beautiful in form, yet relaxed and contemporary. Choose from a number of curated colour ways or for the ultimate bespoke interpretation of your personality choose from ten leather colours and eleven fabric hues.

Escapism Luggage Collection

The pieces available in the collections are as follows:

  • 48hr Weekender
  • 24hr Weekender
  • Holdall
  • Tote Bag
  • Optional organiser pouch

The Escapism Luggage can be purchased as a full four piece set or as individual bags.

Escapism Luggage Collection
Arabian Gulf Phantom


Global demand for the skills of the Rolls-Royce Bespoke Collective have soared to new levels. By way of example, a trio of magnificent Rolls-Royce Phantoms are the latest Bespoke creations to leave the Home of Rolls-Royce in Goodwood, West Sussex. These handcrafted masterpieces demonstrate the individual tastes and exacting requirements of Rolls-Royce patrons worldwide. Architectural design cues influence interior aesthetics, while rich cultural diversity together with expansive narratives inform Bespoke creations.

Torsten Müller-Ötvös, Chief Executive, Rolls-Royce Motor Cars, commented, “Our Bespoke designers masterfully translate global taste patterns into works of art, moving beyond automotive conventions to redefine the possibilities of luxury craft. These are three very different Phantoms, each illustrating the extraordinary breadth of Bespoke personalisation available to patrons of our marque.”

The Rolls-Royce Bespoke Collective, a group of designers, artisans, craftspeople and engineers residing at Rolls-Royce’s Goodwood-based Global Centre of Luxury Manufacturing Excellence, are tasked with bringing patrons’ creative ideas to life. Demand on their services has been continually rising and today, Rolls-Royce Bespoke requests have reached unprecedented new levels. Patrons of the marque yearn to surround themselves in perfectly appointed, personally curated statements of true luxury.

The quest to push creative boundaries and advance new technologies ensures the marque continuously elevates these clients’ expectations. Rich stories are told across large swathes of sumptuous exterior and interior surfaces, whilst at the heart of Phantom, the innovative Gallery – a central stage presented behind glass – offers patrons the opportunity to exhibit unique and personal works of art and design, in their car.

John Beckley, Head of Rolls-Royce Bespoke, commented, “Our Bespoke division is working tirelessly to fulfil customer demand. Never before have we seen such levels of demand for Bespoke personalisation. These three Phantoms have taken several years to bring to fruition and are a true reflection of our Bespoke Collective’s extraordinary skill in interpreting and realising our clients’ visions.”

Rolls-Royce Phantom is a barometer for the tastes and whims of some of the world’s most dynamic and prosperous individuals. Now in its eighth generation, Phantom has been bestowed with many of the most ornate and fanciful designs ever envisaged, becoming a flagship for artisanal craftsmanship across the luxury world.

Horology Phantom

Rolls-Royce designers are compelled to travel the world, seeking new and inspiring influences that stimulate the world’s elite. As such, a designer from the Home of Rolls-Royce travelled to La Chaux-de-Fonds in Switzerland to meet with master horologists to understand the complexities and exotic movements of contemporary timepieces. These precious and rare items are commonly found amongst the collections of Rolls-Royce patrons, and as such, intrigue and beguile the marque’s Bespoke division.

The Horology Phantom is touched with elements redolent of fine timepieces. Gold and Silver hues set against the Gunmetal lower and Black upper two-tone exterior paint hint at the holistic theme of this motor car. A gold and silver coloured hand-painted twinned coachline incorporates an intricate watch inspired design, whilst the Spirit of Ecstasy, the figurine that has graced the bonnets of Rolls-Royce motor cars for over a century, is cloaked in 24-carat gold.

Inside, one’s eye is drawn to the fascia, where the largest stainless steel and gold inlay ever made for Phantom is proudly presented. Positioned below a multiple layered stainless steel Gallery, in itself a reference to the many layers of precious metals found in a watch complication, the inlay depicts an abstract schematic of a watch movement. The Rolls-Royce clock, prominently housed in the Gallery, is set in a solid silver, guilloché case.

Digital Soul Phantom

Digital Soul Phantom

Digital Soul Phantom is a study in contemporary artisanship; a fusion of human endeavour and computer-generated design. The result is a motor car that speaks of ultimate personalisation, a celebration of harnessing technology to render an artwork that is entirely unique.

The Phantom’s two-tone exterior colourway of Carrara White upper and Smokey Quartz lower is embellished with a gold coachline and gold-plated Spirit of Ecstasy figurine, establishing an immediate presence. The interior design echoes this colourway, Seashell and Dark Spice leathers are accentuated with gold stitching and monograms depicting the ‘RR’ emblem, but the Gallery is undoubtedly the nexus. Created in collaboration with Munich based Product Designer Thorsten Franck, the Gallery portrays an individual’s characteristics in a unique algorithm.

Data is transcribed using the art of 3D printing, forming the largest piece of 3D printed stainless steel ever featured in a production car. This stainless steel has been plated in nearly 50g of 24-carat gold, creating a unique work for the Gallery that enters the realms of jewellery, sculpture and design.

The Bespoke Collective at the Home of Rolls-Royce have furthered the gold detailing to incorporate key areas of Phantom’s interior. Taking over three months to develop, gold inlays were aligned using the world’s most powerful visual tool, the human eye, and set by hand in Smoked Eucalyptus wood on Phantom’s rear doors and picnic tables. Gold plated speaker grilles conclude the aesthetic.

Arabian Gulf Phantom

Arabian Gulf Phantom

The Middle Eastern region offers many inspiring points for creative stimulation. From daring contemporary architecture to ornate traditional crafts, inspiration is in abundance.

Arabian Gulf Phantom adopts the rich colours and historical narrative of pearl diving in the Middle East. The Turchese exterior hue is evocative of the vibrant local waters, while the Andalusian White upper two-tone recalls the purity of natural pearls, alluding to the story within. An Arctic White coachline introduces a hand-painted Nautilus shell motif that is artistically embedded into the fabric of the motor car’s interior design.

On opening the coach doors, the Gallery prominently portrays a sense of movement, inspired by swelling oceans. The artwork, a collaboration between Rolls-Royce and British artist Helen Amy Murray, encapsulates the very essence of the motor car. A Mother of Pearl clock punctuates the vibrant Turchese Gallery, providing the perfect counterpoint to it’s sculptural aesthetic. The silk appliqué lines flow through the Gallery as though cradling the precious mineral stones of the clock.

On reclining in the rear compartment and familiarising oneself with the luxurious surrounds, a tone-on-tone embroidered Nautilus shell becomes apparent on Phantom’s rear doors. One also encounters the elegant Nautilus shell motif in delicate Mother of Pearl marquetry, on the picnic tables’ fascia. Once deployed, the picnic tables provide a sense of delightful theatre. A supremely complex piece of marquetry incorporating generously applied Mother of Pearl is revealed on the picnic table-top, presented as though a hidden artwork is being discovered.

A large swathe of colour matched Turchese leather sweeps across Phantom’s expansive roof, enveloping the occupant in an atmospheric cocoon, punctuated by the coveted starlight headliner consisting of 1,344 hand-woven fibre optic lights.

Torsten Muller-Otvos

During this year’s GIMS 2019 in Geneva, Switzerland, we had the great honour to be able to meet up with Torsten Muller-Otvos, CEO of Rolls Royce. Mr. Muller-Otvos was kind enough to spare a few minutes of his time to answer a few questions.

Interviewed by Pascal Grenacher