Past meets 2021. Rado’s iconic Captain Cook is unveiled for the first time in the Master of Materials’ preferred material: High-Tech Ceramic.
2021: a year of hope and reinvention is the time chosen to reveal a timepiece without precedent, and that is here to revolutionise. The Captain Cook High-Tech Ceramic is the culmination of many years of research and development together with the history and tradition of the Rado Captain Cook.
The further development of the Captain Cook collection in high-tech ceramic is Rado’s DNA in its purest form. It features some of the brand’s most stellar achievements such as Rado’s innovative high-tech ceramic monobloc case construction, scratch-resistant and hypoallergenic high-tech ceramic, powered by the premium Rado calibre R734 featuring a Nivachron™ hairspring. The innovative Nivachron™ hairspring provides an advantage in everyday life by protecting the timepiece from magnetic fields.
The Captain Cook Ceramic is presented for the first time in a case size of 43mm, and in four versions. A first version in black high-tech ceramic case and bracelet with a hardened stainless steel turning bezel and black high-tech ceramic insert. A second model holds this same case and dial but is offered with a rubber strap for those who prefer a more casual look. A third version is offered similarly in black high-tech ceramic case and bracelet but with contrasting rose gold coloured PVD coated stainless steel turning bezel, and black high-tech ceramic insert. Followed by the fourth model, a highly distinct plasma high-tech ceramic case and bracelet, with hardened stainless steel bezel, and blue high-tech ceramic insert.
All the references are powered by the Rado calibre R734 characterised by a strong 80 hours power reserve, and up to 30 bar (300m) water resistance. The dial and case back are stunningly crafted in black tinted sapphire crystal allowing its wearer to explore and admire the inner workings of the skeletonised movement in a subtle manner, whilst still proving to be legible. As the triangle on the bezel, the indexes, and the classic Captain Cook chunky arrow hands on the dial are filled with white Super-LumiNova® providing clear visibility in the dark. This magnificent sapphire dial is also home to the iconic Rado rotating anchor at 12 o’clock, and is protected by a chevé box sapphire crystal.
The new Captain Cook Ceramic is a mechanical masterpiece that needs to be felt to appreciate its lightness and wearer comfort besides its stunning looks. The Captain Cook High-Tech Ceramic is Rado’s DNA at its fullest. Welcome aboard.
One year comes to an end, a new one begins. And it opens up infinite possibilities. What will we be making time for next year? As a watch manufacturer that always keeps an eye on the future, Rado provides several answers to that question. We have put together a selection of watches that are not only ideal as a starting point for new ideas, dreams and adventure. They are also real partners for life. Their time has come.
Time for strength: Captain Cook Automatic
The Captain Cook, which celebrated its premiere back in 1962, is presented with clean lines and exciting details in its contemporary reissue. Scratch-resistant sapphire crystal, a bezel made from high-tech ceramic and water resistance up to 10 bar provide increased resilience. The 37 mm diameter and the snow-white design make it a perfect companion whatever the occasion.
Time for a glimpse behind the scenes: True Square Automatic Open Heart
This timepiece has nothing to hide. The True Square Automatic Open Heart offers glimpses into its inner workings with an open heart. Yet its exterior also has plenty to offer: a case made from white high-tech ceramic and an intricately cut dial with golden accents and 12 diamond indexes will attract everyone’s attention.
Time for what’s important: True Square Quartz
The Rado True Square brings a real Rado classic up to date. It is the first high-tech ceramic watch whose monobloc case with gently rounded corners has been produced using injection moulding. This results in flowing shapes and a close fit. They are joined here by a mother of pearl dial, golden elements and four glittering diamond indexes.
Time for truth: True Diamond Quartz
No matter what the design: the True will always stay true to you. Its case and the bracelet made from white high-tech ceramic maintain its flawless beauty, and its gentle curves can not only be seen but also felt. Diamond indexes, a mother of pearl dial and golden shimmer lend a touch of glamour to this charming version with a 30 mm diameter.
Time to shine: True Thinline Quartz
The True Thinline is not only the Rado with the flattest profile, it also shows how much character can lie in a puristic design. Two hands, a round, polished white monobloc case and a bracelet made from high-tech ceramic make a clear style statement. The glistening dial reflects the light in a multi-faceted way, thus adding surprising yet shimmering accents.
Time for individuality: Diamaster Automatic
Absolutely unique: the Diamaster Automatic takes traditional elements of watchmaking, such as a skeletonised dial, the sunray motif and the finest diamonds, and turns them into something completely new. This sophisticated ladies’ watch presents mechanical watchmaking in a modern way and dresses it in a case made from pioneering plasma high-tech ceramic.
Time for an open heart: Centrix Open Heart Automatic
True beauty comes from within – this is proven by the Centrix Open Heart Automatic with its generous dial cut-outs, which show the mechanical watch movement in motion. Diamonds, mother of pearl and rose gold-coloured elements meet white high-tech ceramic and stainless steel with a PVD coating. The result: a truly sensual dimension of timekeeping that can be seen, heard and felt.
Rado: Get Ready to Feel It!
At Rado, we’re proud and excited to reveal our brand new campaign. Highlighting the Rado difference and showcasing the brand in all its unique glory, ‘Feel It!’ is a snapshot of Rado now.
As we enter the twenty-first year of the twenty-first century, we’re using a bold, fresh, fashion-forward approach to demonstrating the key qualities that have made Rado a firm favourite with watch lovers since our first collection was launched in 1957.
It has always been a pioneer and leader and the only brand in the watch industry to focus on the future and innovation instead of the past and tradition. ‘Feel It’ demonstrates a new warmth and energy, and the campaign reinforces our status as the Master of Materials and the most forward-thinking design player in the watch industry today. Rado is truly the brand of the future and we want you to experience it. We want you to Feel It!
Speaking at the launch of Feel It! Rado CEO Matthias Breschan said: “Why we do what we do won’t change, what we do won’t change. How we present and talk about the brand we’re so proud of needed to change. We believe ‘Feel It!’ will allow us to connect and engage with a whole new audience of rado watches enthusiasts all around the world.”
The key Rado watches focus areas of materials, design and innovation will remain the same. The mission to set the standard for the watch industry, to lead and pioneer also remain unchanged. The ‘it’ in Feel It! covers a range of elements that have helped make it a major global brand. Materials, innovation, technology, history, lightness, smoothness, design, warmth, energy, agelessness, durability, vibrancy, style, fashion, colours, the past, present and future are all part of the compelling its story ‘Feel It!’ represents.
This is Rado reimagined. Get ready to Feel It!