Panerai celebrates the Year of the Rat with a special edition of 88 units decorated using the ancient technique of sparsello. Chinese astrological tradition depicted and enhanced by Italian craftsmanship.

Panerai recalls the evocative thousand-year tradition of the Chinese Zodiac with the new Luminor Sealand – 44 mm (PAM00863), a special edition created to anticipate and accompany the Year of the Rat which will officially start on the 25th of January 2020.

For Panerai this is a true tradition within a tradition which started in 2009 with the celebration of the Year of the Ox and culminating today, in the 12th year, with the Luminor Sealand – 44 mm dedicated to the Year of the Rat.

This is the 12th Panerai Luminor Sealand model and marks the end of the 12- year cycle in which each year is distinguished by a sign of the zodiac represented by an animal.

Both ambitious and brilliant, those born under this sign use their intelligence and shrewdness to adapt to any situation, easily overcoming the problems and pitfalls of everyday life. They are also endowed with inspiration and intelligence, qualities which they share with the rat, the animal represented on the steel cover of the Luminor Sealand – 44 mm dedicated to it.


A distinguishing feature of every Sealand, the decorated cover – with a signalling mirror inside – is hinged at 12 o’clock on the brush-finished AISI 316L steel case of the 44-mm model. This aesthetic and functional element protects the grey dial with its printed Arabic numerals and linear hour-markers, supplemented by luminous SuperLumiNovaTM dots.

The decoration of the cover has been engraved by hand by Italian master craftsmen using the ancient art of sparsello. This technique is named after the tool, like a little scalpel, which is used to make incisions. These are then inlayed with gold threads which are carefully hammered to fill the recesses. This operation takes up to 50 hours of work for each watch.

The mechanical movement of the new Luminor Sealand – 44 mm is the P. 9010 Calibre with a power reserve of three days provided by twin spring barrels, and rapid time adjustment which also changes the calendar. With automatic winding and only 6 mm thick, it was entirely conceived and developed at the Panerai Manufacture in Neuchâtel.

Water-resistant to a depth of 10 bar (about 100 metres), the new Luminor Sealand – 44 mm is fitted with a semi-matt calf strap, gold in colour with beige stitching, and it is presented in a pear wood box. It is supplied with a second strap of black rubber, a special tool for changing the strap and a screwdriver to remove the buckle.

The Luminor Due – 42 mm in Goldtech

Powerful, intense and distinctive. Panerai Goldtech™ returns to take centre stage, fashioned into the forms of the new Luminor Due – 42 mm watches.

A synthesis of sophisticated elegance, historic roots and Italian design, since 2016 the Luminor Due has been the tangible expression of Panerai’s unceasing technicalaesthetic development. The powerful amplification of a new language. A model out of the ordinary. A careful custodian of elements which have re-emerged from history, but reassessed in its volumes and reinterpreted in its proportions.

The new Luminor Due – 42 mm turns to gold. The case, the bezel, the Safety Lock™ crown protective device, the back and the buckle are formed of alchemylike fusions of Panerai Goldtech™, a special 18-carat gold alloy with an original composition which is notable for its high percentage of copper as well as the presence of platinum. The purpose of the copper is to give the colour intensity and depth, while the platinum is there to lower the tarnishing effects of oxidation.

This elegant nonconformity is emphasised by the design of the dial. This is either black with a satiné soleil finish and sandwich structure (PAM01041), or white with luminous printed Arabic numerals (PAM01042).

The Luminor Due – 42 mm in Goldtech

The Luminor Due – 42 mm in Goldtech™ has a mechanical movement with automatic winding. It meets the requirement of being very practical and suitable for everyday use, while at the same time being a watch which is visually superb. The new P.900 Calibre fits perfectly into the small size of the Luminor Due case. Visible through the sapphire crystal back, with its thickness of just 4.2 mm it is today one of Panerai’s thinnest automatic movements.

Entirely developed and assembled at the Panerai Manufacture in Neuchâtel, the automatic movement with such a small diameter, combines the functions of date, small seconds and a power reserve of three days.

Water-resistant to 3 bar (a depth of about 30 metres) the new Luminor Due – 42 mm watches are supplied with an interchangeable alligator leather strap fitted with the Quick Release system, and a Panerai GoldtechTM clasp buckle. The strap is black with tone-on-tone sewing (PAM01041), or dark brown with beige sewing (PAM01042).


An advanced digital platform for the exclusive use of an established and devoted community of clients. An extension of the international limited warranty up to eight years.

The launch of Pam.Guard, an expansive care program developed to promote deep engagement with the Panerai’s world, is the brand’s latest project to expand and enhance customer experience. Participation in the program officially extends the international limited warranty for eligible watches up to eight years.

Pam.Guard debuts November 26, 2019. The concept was conceived, designed and executed by Panerai and its Laboratorio di Idee, the creative and technical heart of the Maison. Its research and development team applied the same rigor to building the advanced digital Pam.Guard platform as it does to the mechanical and material introductions destined for Panerai watches. The result is a portal that offers an unprecedented connection to the brand.

The first step to access the world of Pam.Guard to activate the international limited warranty limited extension is creating a personal profile using the intuitive, user-friendly interface found at Once a profile is active, users will be able to register their watches online.

Eligibility for Pam.Guard is limited to watches purchased no more than two years prior to the program’s launch date. The Pam.Guard program is retroactive and customers owing a watch purchased over the last two years prior to the program launch can benefit from the Pam.Guard international limited warranty extension.

Together with the reliability of its watches, Panerai reaffirms its reputation as a preeminent maker of timepieces with high technical and mechanical value – a reputation already established with a legacy of sophisticated, pioneering models.

“Pam.Guard communicates the true spirit of Panerai. Thanks to its strong, incisive concept, it goes beyond the traditional notions of customer support to reflect the advanced and innovative thinking that has always characterized the brand. It is a tool dedicated to the clients’ community, who Panerai guides on an interactive journey to fully understand the technical and historical ethos of the brand. A proactive form of engagement with consumers and at the same time a way to strengthen the sense of belonging to the Panerai community.

With this long-term vision, extending the international limited warranty up to eight years is a natural, virtually inevitable step. This commitment was made possible by the very high level of technical efficiency and reliability achieved by watches produced by the Panerai Manufacture in Neuchâtel,” says Jean-Marc Pontroué, CEO of Panerai.

Pam.Guard goes beyond the concept of a conventional care program. It is a highly customized service interface accessible through multiple devices and formats (desktop, mobile, iPad, WeChat), that can also be activated at Panerai and authorized retailers’ boutiques.

Personalized newsletters will call registered Pam.Guard members to deepen their knowledge of the brand at Panerai point of sales in the world. They are essential part of the immersive, Pam.Guard experience, as are a series of special gifts.

To draw attention to the distinct mission of the Pam.Guard program, the Laboratorio di Idee devised for it a signature logo that depicts the iconic Luminor Marina PAM01312 dial, a universally recognizable and evocative image of Panerai.

Panerai Ambassador Jimmy Chin

Panerai, the luxury Italian watchmaker brand, announced today that acclaimed filmmaker, photographer, climber and alpinist Jimmy Chin joined the ranks, as one of the brand’s newest ambassadors.

Having recently won the Academy Award for Best Documentary and seven Emmy Awards in each creative category for him and his wife Chai Vasarhelyi’s film Free Solo, Jimmy Chin has become an icon in the world of adventure sports. He has led and participated in dozens of high-profile exploratory expeditions on all seven continents including Skiing from the summit of Everest. He has completed a number of first ascents around the globe, working with the best adventure athletes in the world.

Today he joins Panerai worldwide Ambassadors’ team sharing with the Maison a never-ending adventurous spirit and the willingness to work hard by pushing himself beyond limits and breaking new challenging records.

“Often as a professional climber, you are doing things that people think are impossible, but I found when you really commit to something you can achieve great things. I feel Panerai has the same mentality about its brand and innovation which is what drew me to it. The brand strives to create the exceptional, which is a trait I need in my equipment and what I strive for in life. To me, watches represent our most precious commodity: Time – whether on a climb or in life, we should be making the most of it,” explains Jimmy Chin.

On November 15th Chin joined Panerai US Brand President Philippe Bonay along with clients and VIP’s to kick off the partnership in New York at a private cocktail and pre-screening of the brand and filmmaker’s first partnered project – a film short depicting, from Jimmy’s eyes, what success and motivation means to him. Deeply personal, the short film shows the audience that in order to go beyond to achieve greatness against incredible odds, you have to sometimes look back to where you have grounded yourself. A great life’s suggestion for everyone.

“The partnership between Panerai and Jimmy Chin expresses values with which our brand is strongly linked, commitment to sport and enthusiasm for new adrenaline challenges. Panerai heroes push limits and break records. Jimmy Chin has been pushing those boundaries throughout his career and we are proud to welcome him to the Panerai community,” said CEO Jean-Marc Pontroué.

Panerai Submersible 42mm

Designed for the depths, developed for the net. Panerai is widening its array of professional diving instruments with a special edition, available exclusively through e-commerce.

By nature immune to stress and vocationally inclined to extremes, this watch is able to face the most challenging exercises through its inherent character. The Submersible range of professional instruments produced by the underwater division of Panerai welcomes into its specialist sector a new model with a striking personality: the Submersible Verde Militare – 42 mm (PAM01055), developed specially for the e-commerce channel.

With a powerful identity, this is no ordinary watch. The new Submersible Verde Militare – 42 mm (PAM01055) challenges convention by successfully experimenting with an aesthetic dimension never previously explored.

The first Submersible in history to have a green dial, it deliberately breaks the
bounds of traditional colour usage, being designed to communicate through an unusual choice of colour.

New, yet positioned in an expressive language, a constant of the Panerai brand in 2019. Solid green, distinctive green, military green. With the qualities of a specific professional tool, it capitalises on proven technical know-how. Made of brushed AISI 316L stainless steel, the case has a screw back, a unidirectional rotating bezel graduated in relief and the brand’s unique, proprietary, legendary crown-protecting device.

Panerai Submersible 42mm

Expressly meeting the strict standards of accuracy and precision, and with the fundamental appearance of precision instruments conceived to be immersed in the depths of the sea, the new Submersible Verde Militare – 42 mm (PAM01055) is fitted with the latest P.900 mechanical calibre.

This automatic movement, with its restrained diameter and thickness, combine a power reserve of three days, the required technical minimum of the brand, and date indication. The mechanical calibre has a high degree of efficiency and strength, and it is entirely designed and developed in the Panerai Manufacture at Neuchâtel.

Water-resistant to 30 bar (a depth of about 300 metres), the new Submersible Verde Militare – 42 mm is fitted with a rubber strap in the same colour as the name. A second strap of high-tech water-resistant material, black with a velcro closure and titanium loop, completes the equipment, together with a special tool for changing the straps and a screwdriver for removing the buckle.

Panerai Luminor Marina Titanio/DLC Bucherer BLUE

Bucherer and Panerai are proud to present a new star of the Bucherer BLUE collection – an exciting reinterpretation of an iconic sports watch: the Panerai Luminor Marina Titanio/DLC Bucherer BLUE. In the 12 months following the launch, only 188 of these must-have collectors’ items for lovers of truly exceptional sports watches will be made. Available exclusively in Bucherer boutiques and online at from October 28th, 2019.

After the joint launch of the Panerai Radiomir Bucherer BLUE in 2016, another reinterpreted Panerai classic is about to see the light of day due to the long-time solid partnership between Bucherer and Panerai, a historic collaboration that continues to grow.

In the world of horology, connoisseurs associate the blue colour with creative, luxury Swiss watches – specifically with the Bucherer BLUE collection, a series of exclusive partnerships between Bucherer and the world’s best-known watchmakers. Now the latest addition to this series of high-level collaborative partnerships is due to appear on October 25: the Panerai Luminor Marina Titanio/DLC Bucherer BLUE – a watch designed to appeal to the modern, dynamic man of today.

For leading Florentine watchmaker Panerai, blue is an equally significant colour, recalling the brand origin and its link with the world of the sea as well as the timepieces the company has created for all kinds of marine activities.

Luminor Marina Titanio/DLC Bucherer BLUE 44 mm: Eye-catching and stylish for bold and dynamic watch lovers

With its 44 mm case, the Luminor Marina Titanio/DLC is a rare pearl of watchmaking craftsmanship. What makes this new timepiece so special and striking is its blue sandwich dial with vertical satin stripes – appearing for the first time in a DLC-coated titanium case, a combination unique to the exclusive Panerai Luminor Marina Titanio/DLC Bucherer BLUE.

Panerai Luminor Marina

The back of the case is adorned with a “Bucherer 1888” inscription. The vigorous look of this arresting sports watch is set off by an elegantly casual anthracite denim bracelet with beige stitching. And because lovers of Panerai sports watches lead active, exciting lives, it also comes with a stylish but sturdy rubber strap (a strap-changing tool is included).

The Panerai Luminor Marina Titanio/DLC Bucherer BLUE is a masterpiece that will appeal to experts who appreciate how exceptionally well this reinterpretation combines contemporary design with traditional features. It will also speak to all watch lovers with a special affection for the unique history and heritage of Florentine watchmaker Panerai, who first created the Luminor Marina’s predecessor decades ago for the Italian Navy’s divers and submariners.

Panerai Guillaume Néry

On the 25th of September, the Italian luxury watchmaker Panerai has successfully carried out the second of the three exclusive experiences conceived for VIP clients and revealed during the last SIHH in Geneva.

This time the experience backdrop was one of the most exclusive destinations: the heaven of French Polynesia where 15 Panerai heroes had the chance to live a unique personalized experience with the brand ambassador and free-diving champion Guillaume Néry.

A perfect match between nature and adventure that has reconfirmed once again the strong commitment of the Laboratorio di Idee to offer its clients a once-in-a-lifetime experience in celebration of the deep connection to the marine world that has been part of the Florentine brand’s history since its earliest days.

The experience was devised in partnership with free-diving champion Guillaume Néry well recognized to be one of the most influential testimonials of the marine world, an exceptional guide for the 15 lucky owners of the new Panerai Submersible Chrono Guillaume Néry Edition since they dived alongside him.

Panerai Guillaume Néry

The adventure began on September 26th last. As the sun rose, the heroes underwent a training yoga session with Guillaume Néry who prepared them for their dive. The session not only taught the participants how to breathe more efficiently to make diving to such depths a safer experience but also gave Guillaume Néry a special opportunity to talk about his impressive philosophy which goes beyond sport to encompass reflection, time control, knowing one’s own limits and a powerful connection with nature.

“The sea has always been a part of my life. Since childhood I was attracted by the unfamiliar, the unknown. There is no need to go to the moon or into space to go to another world. The sea represents the origins of life itself. A place that is still new and yet to be discovered.” Néry declared.

In the days that followed, clients admired Guillaume Néry’s astonishing technical skill and diving expertise and under his guidance they enjoyed magnificent dives and unforgettable snorkels.

Yet that was far from the end of the experience. The 15 heroes were also catapulted into the fascinating undersea world. The group was lucky enough to watch whales swimming in the crystalline Polynesian waters from small boats which crowned their experience to perfection. They also enjoyed the very special privilege of interacting with elegant manta rays and the most intriguing creatures with the likes of lemon sharks which added a frisson of excitement to the overall experience.

At the core of the experience is the idea to re-establish a reasonable and more sustainable contact with the surrounded natural world and all the creatures that inhabit it, emphasizing one of the brand’s and its ambassadors’ greatest priorities: the importance of respecting planet Earth and its spectacular creatures.

Panerai Guillaume Néry

Luminor Luna Rossa

Panerai Luminor Luna Rossa. Authenticity and Identity.
Compact, high performance, dominant.

Three characteristic implementations. A module that is full of meaning. Developed by Panerai and
inspired by the Challenger of Record of the 36th America’s Cup.

Intentionally and repeatedly overturning every convention, probing the confines of an unexplored dimension while deepening the link with tradition. The Submersible Luna Rossa – 47 mm was presented as a preview at the last edition of the SIHH, Salon International de la Haute Horlogerie in Geneva, and it was the first physical interpretation of the highly emotional partnership with Luna Rossa.

Now Panerai has chosen the SIAR, Salón Internacional Alta Relojería in Mexico City to consolidate a unique collection. Three new references form an authentic expression of futuristic mechanical craftsmanship: the Luminor Luna Rossa Regatta – 47 mm (PAM01038), the Luminor Rossa Chrono Flyback – 44 mm (PAM01037), and the Luminor Luna Rossa GMT – 44 mm (PAM01036). They are significant, differentiated and challenging.

Luminor Luna Rossa


These characteristics are part of the technical and functional features of the state-of-the-art composites and metals, tested in real life on yachts taking part in the America’s Cup. As the Carbotech’s layering of carbon fibres bonded and reinforced by polymers; the high-tech ceramic, an exciting alchemical composite, produced by the transmutation of zirconium oxide powder into the solid state and Grade 2 titanium, pure metal, virile.

The new Luminor share these high-performance materials with the Luna Rossa AC75, and also the sail material, which in a surprising departure from its normal use has been applied as a covering to the dial. The result is a bold addition to the collection dedicated to Luna Rossa, of which Panerai is Official Sponsor and, naturally, the Official Watch.

This is why it has created models specially equipped with features designed to be used in yacht races, from the Regatta countdown to the Flyback chronograph and the GMT, which can be set to the Auckland time zone during the New Zealand regattas. On the mechanical front, the same bold level of technological innovation seen in materials is evident in the range of movements, a tangible technical achievement of the Panerai Manufacture in Neuchâtel.

Luminor Luna Rossa


In them, complexity is translated into practicality, at the exclusive service of functionality. These are three calibres with automatic winding and a power reserve of three days, specially conceived to reaffirm and, through their respective complications, to emphasise the ancestral, mutual relationship with the world of the sea that is shared by Panerai and Luna Rossa.

All are representative, starting with the P.9100/R calibre fitted to the Luminor Luna Rossa Regatta – 47 mm (PAM01038), the sole movement of the brand equipped with the Regatta pre-start countdown, a function specially developed for the world of sailing. But it also has a flyback chronograph, a specific feature it shares with the P.9100 calibre fitted to the Luminor Luna Rossa Chrono Flyback – 44 mm (PAM1037).

Then there is the accurate, mechanically sophisticated P.9010/GMT movement with indication of a second time zone. Its features make it perfectly fitted to the Luminor Luna Rossa GMT – 44 mm (PAM01036). Water-resistant to 30 bar, a depth of about 300 metres, or to 10 bar, a depth of about 100 metres, the new Luminor Luna Rossa watches are supplied with a “Ponte Vecchio” calf leather strap, black with white stitching, and an additional strap made of black rubber.

The equipment is completed by a special box in sailcloth, personalised with the Panerai and Luna Rossa logos, as well as a certificate attesting to the authenticity of the sailcloth from the Luna Rossa which is also used on the dial of the watch.


Panerai Ambassador Jimmy Chin, swept 2019 Emmy Awards with its film “Free Solo” at the Awards Ceremony that took place on the night of the 14th of September.

The audacious American documentary directed by Jimmy Chin and Elizabeth Chai Varsarhelvi has overcome all expectations winning 20 Emmys in the following seven categories: outstanding directing for a documentary/nonfiction program, outstanding cinematography, sound editing, sound mixing, picture editing, music composition and best achievement in interactive media.

The film highlights the brilliant and legendary mission undertaken by Alex Honnold, the greatest rock climber in the world who has embraced the risk to scale, completely alone and under extreme conditions, 3,000 ft vertical wall of El Capitan in Yosemite California.

The documentary spreads a strong life-related message: living life with purpose and encouraging people to not be overwhelmed by the fear.

“The storytelling of Free Solo represents not only the commitment towards extreme sports, which is part of Panerai DNA, furthermore it is a statement of modus vivendi: setting big goals in life and breaking through self-imposed limits. The only way to live the best life ever”, said Jean-Marc Pontroué, Panerai CEO.

What makes Free solo an extraordinary story is the portrait of a man with a breathtaking heart, a hero who kept his passion for climbing alive by showing an unbelievable lucidity and a complete awareness of the risk of death despite the adrenaline and physical effort.

A huge contribution for the great documentary’s outcome was made surely by the crew and how they approached in capturing Hannold while climbing. As stated by Panerai Ambassador Jimmy Chin “There was a tremendous amount of planning and choreography in terms of shooting Alex on the wall. Logistically there was a lot of matters that we had to deal with it as carrying all the equipment, building cameras on the wall, it’s a pretty significant physical task”.

For the special occasion, the National Geographic photographer and director Jimmy Chin celebrated his win for Best Documentary wearing the Panerai Luminor Due-45mm.

Jean-Marc Pontroué

During this years SIHH 2019 in Geneva, Switzerland, we had the great honour to be able to interview  Jean-Marc Pontroué, CEO of Panerai. He kindly talked to us about this year’s Highlights for Panerai.

Interviewed by Pascal Grenacher

The Laboratorio di Idee of the Manufacture in Neuchâtel is continually searching for new, remarkable solutions to make Panerai watches even more impressive technically, without losing their unmistakable identity. One of the most prestigious results of this research and development is the “Lo Scienziato” skeletonised tourbillon collection, dedicated to the Tuscan genius Galileo Galilei, who with his discoveries laid the foundations for the development of mechanical timepieces. The most recent model of this distinguished series is the new Lo Scienziato – Laminar 1950 Tourbillon GMT Titanio, a Special Edition limited to only 150 examples.