Sensational Final of the 2019 LGCT for its first debut in New York with Ben Maher shining in the Longines Global Champions Tour Grand Prix of New York
New York makes sensational debut on the 2019 LGCT series for the much-anticipated final of the season, of which Longines is the Title Partner and Official Timekeeper. The Swiss watch brand was delighted to take part in this grand premiere and to witness the world’s finest riders and horses compete in the exceptional setting of Governors Island, with the Statue of Liberty and the lower Manhattan skyline as a backdrop. Longines was also proud to lend its name to the weekend’s highlight trial, the Longines Global Champions Tour Grand Prix of New York claimed by British rider Ben Maher on Explosion W. He was crowned winner of the 2019 series. On this occasion, Longines had the pleasure to welcome its Ambassador of Elegance Andre Agassi.
Gathering the best international riders and horses in the world’s most beautiful cities for nineteen legs, the Longines Global Champions Tour ended, for the very first time, in a blaze of glory in the vibrant city New York. On Saturday, Ben Maher on Explosion W shined in the weekend’s highlight competition, the Longines Global Champions Tour Grand Prix of New York. In recognition of his great performance, the winner received an elegant timepiece from the hands of Charles Villoz, Longines Vice President Sales and Andre Agassi, Ambassador of Elegance for the brand.
In addition, as New York marked the end of the season, the results obtained by the riders enabled the establishment of the final 2019 overall Longines Global Champions Tour ranking. He was also officially crowned winner of the 2019 Longines Global Champions Tour, while Pieter Devos (BEL) and Daniel Deusser (GER) secured second and third place respectively.
In order to honour their outstanding achievements during this year, all three were granted elegant Longines timepieces from the hands of Charles Villoz, Longines Vice President Sales together with Andre Agassi, Longines Ambassador of Elegance and Pascal Savoy, Longines Brand President US.
Furthermore, Longines is looking forward to the Longines Global Champions Tour Super Grand Prix, which will be staged in the magical Czech capital Prague from Thursday 21 to Sunday 24 November, and of which Longines is the Title Partner and Official Timekeeper. During this unique equestrian rendezvous, the winners of each Longines Global Champions Tour Grand Prix will be invited to compete in this thrilling format to decide who will come out on top of the world’s best athletes as the champion of the champions.
Last but not least, this new leg is a unique opportunity for the brand to highlight the Official Watch of the event, a new model from one of its most emblematic lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this watch is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.
Longines reaffirms its watchmaking expertise with the addition of new creations that strengthen one of its flagship lines, The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, these timekeepers are characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.
Today, Longines introduces new models featuring a moon phase indicator at 6 o’clock circled by an Arabic numeral date ring on which a hand points to the current day. The mechanism is powered by a new movement developed exclusively for the brand – the L899 calibre.
In its eternal quest for elegance, Longines has designed a sleek dial for these new pieces combined with timeless design, thus creating a subdued and harmonious aesthetic.
Available in two sizes (40 and 42 mm in diameter), the new models of The Longines Master Collection are available in a range of different dials: black barleycorn with painted Roman numerals, silvered barleycorn with painted Arabic numerals or blue sunray with applied indexes.
The 40 mm version is also available in a version with diamond indexes for a refined result. The new models of The Longines Master Collection are offered with either a stainless steel bracelet or a black, brown or blue strap to match the different dial colours.
A symbol of Longines’ watchmaking expertise, The Longines Master Collection perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world. Since this line of models, all powered by mechanical movements, was created in 2005, it has over the years added new variations and sophisticated features that showcase the watchmaking tradition so dear to the brand.
Building on its rich history, Longines has chosen to revisit some of the historic timepieces upon which its reputation is founded. An iconic watch in the Swiss watchmaker’s Heritage line, The Longines Legend Diver Watch is the 1960s diving watch reimagined. Maintaining the style codes and design elements typical of the era, Longines has applied modern expertise to this contemporary edition to guarantee legibility, water-resistance and practicality. Longines presents a new version with black PVD coating that combines a modern look with traditional elegance and performance.
Longines has long been associated with the high-profile adventures of pioneers in their quest to push their limitations, especially when it comes to discovering the undersea world. The Longines Legend Diver Watch, a reimagination of a diving watch from the 1960s – the heyday of undersea exploration and military and sports diving – remains true to the bold styling that made the original timepiece such a great success. The Swiss watchmaker is now offering a black version that is emblematic of the combination of sports and elegance and that integrates the exclusive L888 caliber.
The lines of the original watch have been preserved, including the boxed glass and the bidirectional internal turning diving bezel, which serve as reminders of the technical limitations of the era. While upholding the 1960s spirit of this legendary timepiece, Longines has also equipped it with contemporary and high-performance technical characteristics, including a black PVD coating for a resolutely modern design, a sapphire crystal, two crowns and a screw-down back to guarantee water-resistance to 30 bar. The bezel is activated and stopped by the crown located at 2 o’clock, allowing the wearer to determine the remaining dive time.
The indexes, numerals and hands, adorned with Super LumiNova®, pop from the black lacquered dial for optimum legibility, which is further enhanced by the plain, clean typeface used for the numerals 6, 9 and 12. The steel case is coated with a 42 mm layer of black PVD, and contains an automatic mechanical movement that is exclusive to Longines, with the illustration of a diver engraved on the screw-down back. A Milanese-style black rubber strap equipped with a folding titanium clasp treated with black PVD and an integrated diving extension complete this timepiece.
Longines and the World Breeding Federation for Sport Horses (WBFSH) are proud to announce their new partnership, which sees the Swiss watch brand become the Official Partner of the federation.
Through its new collaboration with the WBFSH, as well as its long-term partnership with the Fédération Equestre Internationale (FEI), Longines emphasises the importance of breeding and breeders and their roles in the development of equestrian sports. In the context of this new agreement, the world’s best breeders in the disciplines of Jumping, Dressage and Eventing will be honoured at the end of the season during the “Longines WBFSH Breeders Awards”, which will take place at a selected event supported by the Swiss watchmaker.
Jan Pedersen, President of the WBFSH said: “If Longines has enormously contributed to the development of equestrian sports through its partnership with the FEI, the WBFSH, through its 76 studbooks, gathering more than 150 000 breeders worldwide, also plays an essential, permanent, technical and emotional role. It seemed natural then that one day or another we would meet with Longines. I am convinced that through our joint effort a larger public will realize the importance of our breeders. Through the horses they breed, they are the roots of the sport; true actors of its development, discreet yet connected, who deserve to be known and recognised.”
Matthieu Baumgartner, Vice President Marketing of Longines, said: “Given Longines’ role as Top Partner of the FEI and Official Partner of the FEI WBFSH World Breeding Jumping & Dressage Championships for Young Horses (WBCYH), the collaboration with the World Breeding Federation for Sport Horses is a logical development of our support to equestrian sports.
Longines is proud to promote and recognise the pivotal role of breeding in maintaining the highest level of excellence in equestrian sports.”
The World Breeding Federation for Sport Horses (WBFSH) is a non-profit federation of sport horse studbooks from around the world, which promotes the common interests of its member studbooks, acts as a representative body for sport horse breeding and stimulates its development worldwide.
It is the major connection between the breeding organisations of sport horses and the Fédération Equestre Internationale (FEI). Together, the FEI and the WBFSH have organised the World Breeding Championships for Sport Horses (WBCSH) in dressage, jumping, and eventing since 1992.
Longines’ passion for the equestrian world dates back to 1869, when the brand produced its first equestrian pocket watch, displaying a proud horse head. A few years later, in 1878, Longines developed a chronograph movement, fitted in a case engraved with a jockey and his mount.
Seen on the racetracks as early as 1881, this type of timepieces proved extremely popular among jockeys and horse-lovers, as it enabled its user to time performances to the second. Today, Longines’ involvement in equestrian sports includes show jumping, dressage, driving, eventing competitions, as well as horseracing.
A new all-ceramic version broadens the Longines HydroConquest collection
Longines offers a new all-black ceramic version of the HydroConquest timepiece. The dynamic profile of this watch completes a line recently augmented with variations featuring a bezel enhanced by a coloured ceramic insert. Combining the technical excellence and traditional elegance of the brand, the HydroConquest collection draws its inspiration from the world of aquatic sports.
Longines has recently given its HydroConquest line a new brilliance by creating sleek models featuring a bezel embellished with a coloured ceramic insert. Today, the brand goes even further in using this exclusive material with a model entirely made from black ceramic whose dial proudly displays its chemical composition: ZrO2. This highly technical and scratch-resistant material is perfectly suited to the sporty look of the new HydroConquest watch. Its boldness is further heightened by the different finishes of each of its components: a matte dial, a polished case, a round satin bezel and a back blending a circular satin and matte finish.
An iconic representation of the sports watches created by Longines, the HydroConquest collection meets the expectations of those who are drawn to the open sea while remaining true to the elegance of the Swiss watchmaker. Preserving the traditional style of diving watches, the new HydroConquest is inspired by the unique requirements of the sport. Its water resistance to 300 metres, unidirectional rotating bezel, screw-in crown and double security folding clasp are all features that emphasize the style of this timepiece.
Inside its 43 mm case, this three-hand and a calendar watch features a self-winding mechanical movement (L888.3) developed exclusively for Longines. The radiant white of its Super-LumiNova® coated indexes and hands contrasts with the deep black of its dial. The new HydroConquest comes with a black rubber strap offering precise size adjustment for optimal comfort.
With its strong identity and highly distinguished lines, this all-ceramic version will find its rightful place on the wrists of aquatic sports lovers who seek to combine performance and elegance.
Based in Saint-Imier, Switzerland since 1832, Longines watchmakers enjoy an expertise steeped in tradition, elegance and performance. With generations of experience as the official timekeeper for world championships, and as a partner of international sports federations, Longines has created strong and long-lasting relationships in the world of sports, over the years. Known for the elegance of its timepieces, Longines is a member of Swatch Group Ltd., the world’s leading watchmaker. The Longines brand, with its winged hourglass emblem, is established in over 150 countries.
Longines is proud to welcome the German dressage champion Sönke Rothenberger as an Ambassador of Elegance. At the age of just 24, Sönke has already had a career that many twice his age can only dream of. Through the graceful elegance of his discipline, he epitomises the values embodied by the brand’s slogan “Elegance is an Attitude”.
Swiss watch brand Longines, whose passion for equestrian sports dates back more than a century and a half, is delighted to announce that the talented dressage rider Sönke Rothenberger has become its latest Ambassador of Elegance. In a career spanning more than a decade, the German rider has collected a string of titles and medals, notably with his iconic gelding Cosmo in the past few years. Sönke’s impressive results include a double German national champion title in 2018 (Grand Prix Special and Grand Prix Freestyle) and team gold at the 2016 Rio Olympic Games, as well as at the 2017 Longines FEI European Championships in Gothenburg (SWE) and at the most recent FEI World Equestrian Games in Tryon (USA).
As part of the work undertaken by the brand to support the talented athletes of tomorrow, Longines awarded Sönke Rothenberger the 2016 Longines Rising Star prize during the FEI Awards ceremony, in recognition of his remarkable talent and his extraordinary commitment to equestrian sport.
Dressage as a discipline, in which Sönke excels, is the perfect embodiment of the values of elegance promoted by Longines in its slogan “Elegance is an Attitude”. The harmony of the movements, the completely symbiotic relationship between athlete and horse and their respect for one another are the ultimate expression of elegance.
Sönke Rothenberger said: “I am extremely proud to join the Longines family as an Ambassador of Elegance and to be associated with a key player in equestrian sport. Not only are elegance and precision at the very heart of every Longines watch; they are also an essential part of my sport and are qualities to which I aspire as an athlete. I was lucky enough to visit the Longines museum and production workshops last month, allowing me to find out more about the brand’s history and to gain a greater understanding of the valuable expertise that goes into its watch production.”
Longines and equestrian sport
Longines’ passion for the world of equestrian sport dates back to 1869, when the brand first produced a pocket watch bearing a horse’s head. In 1912, it then became involved with an international show-jumping competition in Portugal and almost a century later, in 2013, it became the Fédération Equestre Internationale’s Top Partner and Official Timekeeper. Today, Longines’ commitment to equestrian sports includes show jumping, dressage, combined driving, endurance racing and eventing, as well as horse-racing events.