Posts

Semmieke Rothenberger awarded the 2019 Longines FEI Rising Star

As FEI’s Top Partner, Longines was proud to participate in the FEI Awards Gala tonight in Moscow (Russia). On this occasion, the Swiss watch brand was delighted to grant German Dressage rider Semmieke Rothenberger the 2019 Longines FEI Rising Star Award. At only 20 years of age, the young athlete – sister of Longines Ambassador of Elegance Sönke Rothenberger – already won 21 FEI European Championship medals, making a name for herself on the international stage of Dressage.

On Tuesday, 19 November, the Grand Kremlin Palace in Moscow (RU) hosted the 2019 FEI Awards presented by Longines, celebrating since 2009 the men, women, young people and organisations that are making an outstanding contribution to the progress and excellence of equestrian sport.

On this occasion, German Dressage rider Semmieke Rothenberger was presented with the Longines FEI Rising Star Award – rewarding athletes between the ages of 14 and 21 who demonstrate outstanding equestrian sporting talent. As the Swiss watch brand attaches great importance to encouraging youngsters to practice sports, the young athlete was presented with an elegant timepiece from the hands of Longines’ Vice President Marketing, Matthieu Baumgartner.

Coming from an Olympic Dressage family – including Longines Ambassador of Elegance and previous Longines FEI Rising Star Sönke Rothenberger – Semmieke Rothenberger already counts 21 FEI European Championship medals ranging from the Ponies category to the Young Riders’ one. Out of those, six are individual gold and nine are team gold.

At only 20, she won almost every competition she took part in this year, culminating with triple gold at the FEI Dressage European Championships for Young Riders. In 2018, the Longines FEI Rising Star Award was presented to the French Eventing rider Victor Levecque.

Semmieke Rothenberger awarded the 2019 Longines FEI Rising Star

Besides the Longines FEI Rising Star Award, four other categories were awarded during the Gala on Tuesday evening: the FEI Against All odds Award, presented to the Jumping rider Zhenqiang Li (CHN), the Cavalor FEI best Groom Award, presented to Madeleine Broek (NED), the FEI Solidarity Award, presented to Uno Yxklinten (SWE) for its Farriers Training Program in Zambia, as well as the Peden Bloodstock FEI Best Athlete Award, presented to the Eventing rider Ingrid Klimke (GER). The results of the public vote and the results from the panel of judges, both worth 50%, are combined to decide the winners.

Longines Masters of Paris

Longines and its long-term Partner EEM were proud to present the 2019 edition of the Longines Masters of Paris and to officially launch the Season V during a press conference held at the Lido of Paris in the presence of world-class riders. As the Title Partner, Official Timekeeper and Watch of the Longines Masters Series, Swiss watchmaking brand is delighted to lend its name to the highlight trials, the Longines Speed Challenge and the Longines Grand Prix. This event will also be the occasion for Longines to welcome its Ambassador of Elegance and Korean actor Jung Woo Sung, who will be attending the Longines Grand Prix. In Paris, Longines will have the pleasure of presenting the new face of its emblematic line, the Longines Master Collection as the event’s Official Watch.

As the Title Partner, Official Timekeeper and Watch of the Longines Masters Series, Swiss watch brand Longines is looking forward to taking part in the 11th edition of the Longines Masters of Paris, held from 5-8 December 2019 at the Parc des Expositions of Paris Nord Villepinte and gathering a total of 145 riders from 30 different countries and 350 horses for four days of thrilling competitions.

During the Longines Masters of Paris, the Swiss watchmaking brand is delighted to lend its name to two of the weekend’s highlight competitions, the Longines Speed Challenge – known as the world’s fastest trial – and the much-awaited Longines Grand Prix, taking place on Saturday and Sunday respectively.

The latest will be the perfect opportunity for Longines to welcome its Ambassador of Elegance and Korean actor Jung Woo-Sung.

This glamorous equestrian rendezvous will also host the Riders Masters Cup, of which Longines is the Founding Partner. This unique show jumping competition pits the two world powers, Europe and the Americas. Each continent presents a team of five riders for two rounds of five breathtaking head-to-head duels.

Longines’ elegant pop-up store will open its doors in the heart of the Prestige Village during the Parisian leg of the Longines Masters. Accessible to all visitors, it will offer the chance to discover and purchase the brand’s various collections, such as the Official Watch of the event, a new model of The Longines Master Collection. The highlighted timepiece, featuring a moon phase indicator, perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.

Longines Heritage Military 1938

With the Longines Heritage Military 1938, the winged hourglass brand revisits a military watch from the Interwar period. Featuring a timeless, understated design, this 43 mm steel piece features a hand-wound mechanical calibre. In a tribute to the year of production of the model that inspired it, The Longines Heritage Military is numbered and limited to 1938 pieces.

Emerging from the rich heritage of the winged hourglass brand, the Longines Heritage Military is the reinterpretation of a military watch produced in 1938 and conserved as part of the Longines historical Collection. Numbered and limited to 1938 pieces, this reissue of a timeless design is driven by a hand-wound mechanical movement.

The shape of the 43 mm stainless steel case is typical of the 1930s. Resolutely understated, the piece reveals other attractive details reminiscent of the original model, such as the bevelled bezel and its ribbed “sea urchin”-shaped crown which guarantees easy adjustment.

Longines Heritage Military 1938

Under its domed anti-reflection sapphire crystal, The Longines Heritage Military 1938 features a streamlined, perfectly easy-to-read, matte black dial. The “baton”-style hands and II cream-coloured Arabic numerals coated with Super-LumiNova® enable an excellent visibility of the time in any condition, an essential quality for a military watch. The elegant dial and small seconds, at 6 o’clock, are finely edged by an elegant “railway-track” decoration characteristic of the time.

The Longines Heritage Military 1938 is available with a patinated charcoal grey leather strap and a cognac-coloured NATO-style leather strap. A tool included in the case makes it easy to interchange them.

Longines FEI Jumping WC Verona

Longines was proud to be the Official Partner, Timekeeper and Watch of Jumping Verona – held from 7-10 November and host of the Italian leg of the Longines FEI Jumping World CupTM Western European League, to which the Swiss watchmaking brand lends its name.

This much-awaited competition was claimed by British rider Scott Brash on Hello M’lady. Longines was delighted to grant him with an elegant timepiece as a reward for his great performance.

Swiss watchmaking brand Longines was delighted to partner with Jumping Verona and to lend its name to the key competition, the fourth leg of the Longines FEI Jumping World CupTM Western European League.

The trial was successfully claimed by Scott Brash (GB) on Hello M’lady. Second place was taken by Ireland’s rider Darragh Kenny on Romeo followed by Steve Guerdat (SUI) and Alamo, landing at third. This qualifying leg allows its talented participants to accumulate points for the much-awaited Longines FEI Jumping World Cup.

Organized by Veronafiere, Jumping Verona offered to the spectators in attendance four days of intense competitions. The event was also the opportunity for Longines to cheer up its Ambassador of Elegance Jane Richard Philips, who participated in the highlight competition.

Longines FEI Jumping WC Verona

During the 2019 edition of the event, the Swiss watchmaking brand was proud to present, as the Official Watch, a Conquest V.H.P “Very High Collection” model.

The timepieces in this line are equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 seconds/year) and its ability to reset its hands after an impact or exposure to a magnetic field.

These attractive features are likely responsible for its exceptional movement status, to which a very long battery life and a perpetual calendar must be added.

Longines

As part of this agreement, Longines will be designated as the Official Timekeeper, Official Watch and Preferred Partner of the Grade 1 Belmont Stakes, the centerpiece of the three-day
Belmont Stakes Racing Festival held during the first weekend of June.

First launched as a multi-day event in 2015, the 2019 Belmont Stakes Racing Festival included 18 stakes races over three days, including an unprecedented eight Grade 1 races on Belmont
Stakes Day.

This partnership renewal also means that Longines will continue to serve as the Title Partner of the Grade 1 Longines Just A Game on Belmont Stakes Day as well as the Grade 1 Longines Test at Saratoga Race Course, which is contested on Whitney Day.

“We are especially proud to renew our collaboration with NYRA, Belmont Park and Saratoga Race Course, as Preferred Partner, Official Timekeeper and Official Watch,” said Longines Vice President Marketing, Matthieu Baumgartner. “Through these partnerships, our brand is honored to take an active part in Belmont Stakes Day and the Whitney Day. This exciting collaboration reinforces our long-lasting passion for horse racing, which dates back more than 140 years.”

NYRA and Longines first partnered in 2012, and Longines has played a central role in each subsequent year at Belmont Park and Saratoga Race Course.

“NYRA is pleased to partner with Longines and to feature this renowned brand as the Official Timekeeper and Official Watch of Belmont Park and Saratoga Race Course,” said NYRA Chief Revenue Officer Tony Allevatto. “We are also pleased to have Longines join us at Belmont Park and Saratoga Race Course for two of racing’s most prestigious events – Belmont Stakes Day and Whitney Day.”

Longines at 2019 Breeders' Cup

This weekend, Longines was the Official Partner, Official Timekeeper, and Official Watch of the 36th Breeders’ Cup World Championships at Santa Anita Park, CA (USA). On Saturday, November 2, the Swiss watch brand timed the victory of Vino Rosso, ridden by Irad Ortiz Jr., in the Longines Breeder’s Cup Classic. Affirming its longstanding connection with equestrian sports, Longines was also the Title Partner of the Longines Breeders’ Cup Distaff and the Longines Breeders’ Cup Turf, both run on that day. The Official Watch highlighted at Santa Anita this weekend was a model from the emblematic Longines Master Collection.

Swiss watch brand Longines served as the Official Partner, Official Timekeeper, and Official Watch of the 36th Breeders’ Cup World Championships, which took place on Friday 1 and Saturday 2 November in Santa Anita, CA (USA). On Saturday, Vino Rosso and his jockey Irad Ortiz Jr., galloped to victory in the Longines Breeders’ Cup. On the same day, Longines returned as the Title Partner of the Longines Breeders’ Cup Distaff, won by Blue Prize, as well as of the Longines Breeders’ Cup Turf, won by Bricks and Mortar. The winning connections of these three races received elegant timepieces from the hands of Longines representatives.

The weekend was also marked by the much-awaited Longines Prize for Elegance, in keeping with the brand’s motto ‘Elegance is an Attitude’. The fashion contest celebrated individual expressions of elegance, rewarding those Breeders’ Cup attendees who exude style, sophistication and confidence with a Longines timepiece.


As the Official Watch of the Breeders’ Cup, Longines was also delighted to highlight a new model from The Longines Master Collection. Powered by a new self-winding movement developed exclusively for Longines, this timepiece is characterized by a moon phase indicator and a refined aesthetic, creating a balance between technical excellence and classic elegance.

Longines at 2019 Breeders' Cup

Longines Equita Lyon

Longines was proud to be the Title Partner, Official Timekeeper and Watch of Longines Equita Lyon, Concours Hippique International held at Lyon Eurexpo. Five days of intense competitions came to an end today with the victory of Swiss rider Martin Fuchs on Clooney 51 in the third leg of the Longines FEI Jumping World CupTM Western European League. Longines was also delighted to take part in the second highlight Jumping trial, the Longines Grand Prix, which took place on Friday and was successfully claimed by Kevin Staut (FR) on Urhelia Lutterbach. The great winners of both competitions were granted with elegant timepieces in celebration of their remarkable sports achievement.

Swiss watchmaking brand Longines was glad to take part in Longines Equita Lyon, Concours Hippique International as its Title Partner and Official Timekeeper. This world-class event reached climax today with the third leg of the Longines FEI Jumping World CupTM Western European League, won by Martin Fuchs (CH) on Clooney 51. The podium was completed by American rider Jessica Springsteen on RMF Zecilie, who earned second place and Pieter Devos (BEL) on Claire Z who secured third place. This qualifying leg allows its talented participants to accumulate points for the much-awaited Final taking place in Las Vegas, in April 2020.

Longines Equita Lyon

On Friday 1st of November, the brand timed the second Jumping highlight trial of the event, the Longines Grand Prix, which was claimed by Kevin Staut on Urhelia Lutterbach on their home soil. Compatriot Alexis Deroubaix and his mount Timon d’Aure finished second ahead of Martin Fuchs (CH) on Silver Shine. The winners of both trials were presented with elegant timepieces from the hands of Matthieu Baumgartner, Longines Vice President Marketing.

Known as Europe’s biggest annual equestrian gathering, Longines Equita Lyon, CHI offered five days of national and international competitions for riders at all levels in the disciplines of Jumping, Driving and Dressage to spectators.

During the 2019 edition of Longines Equita Lyon, CHI, the Swiss watchmaking brand was proud to present the new face of its emblematic line, The Longines Master Collection, as the Official Watch of the event. This timepiece, featuring a moon phase indicator, perfectly embodies the values of excellence and elegance that have contributed to building the brand’s reputation across the world.

Longines Dolce Vita Event

Longines has naturally chosen Rome to present the 2019 novelties of one of its emblematic collection, Longines DolceVita. Characterized by its rectangular case, this line is enhanced this year with new dials in white and blue starry night, interchangeable coloured straps and an additional oversized case. On the occasion of the watch presentation, Longines invited its Ambassador of Elegance Aishwarya Rai Bachchan to celebrate the new models as well as the 20th anniversary of their friendship.

True ode to the Italian sweet life, Longines DolceVita draws its inspiration from an historical piece from the 1920’s. Since its creation in 1997, the line has developed as many variations as there are ways of living and expressing the dolce vita. To unveil the 2019 novelties of this collection, the Swiss watch brand invited its guests at the Villa Aurelia, a typical Italian mansion located near Rome, which perfectly matches with the spirit of the timepieces presented.

Longines unveiled a new system of interchangeable coloured straps to personalize your DolceVita watch as well as new dials in white and blue starry night. An additional XL case size, which perfectly suits men wrists, was also introduced.

Longines Dolce Vita Event

The Longines DolceVita event in Rome was also the occasion to celebrate the 20th anniversary of partnership between the brand and Aishwarya Rai Bachchan.

To pay tribute to the elegance and the charm of the beautiful Indian actress, the Swiss watch brand created a special watch from the Longines DolceVita collection.

Limited to 5 pieces, the Longines DolceVita Elegance celebration – Limited Edition combines rose gold, diamonds, white mother-of-pearl and turquoise blue. On the occasion of the Longines DolceVita event in Rome, Walter von Kdnel, President of Longines had the pleasure to present the watch number 5 to Aishwarya Rai Bachchan herself.

Breeders' Cup

Longines is proud to renew its collaboration with the Breeders’ Cup, one of Thoroughbred horse racing’s most famous international events. As part of this new agreement, the Swiss watch brand becomes the Title Partner of the newly named Longines Breeders’ Cup Classic.

The landmark agreement represents the first time that Breeders’ Cup has placed a brand before this iconic race, which culminates the annual racing season, and solidifies Breeders’ Cup’s status as a premier lifestyle and sports event.

A brand that has been rooted in equestrian universe for 150 years, Longines has been an important Breeders’ Cup partner since 2014. In addition to acting as the Official Timekeeper and Official Watch for the Breeders’ Cup World Championships, the renowned watchmaker continues to serve as the Title Partner for the Longines Breeders’ Cup Turf and the Longines Breeders’ Cup Distaff. The brand also officiates the Longines Prize for Elegance competition, celebrating the World Championships’ most elegant man and woman each year.

“For years, Longines’ unwavering support of the Breeders’ Cup and the horse racing industry has been extraordinary, and we are greatly pleased that they have expanded our partnership to a new level,” said Drew Fleming, Executive Vice President and COO of Breeders’ Cup. “The Longines Breeders’ Cup Classic is one of the world’s greatest horse races and it’s hard to imagine a better brand fit when matched with the elegance and prestige of Longines.”

“Longines is pleased to renew its association with the Breeders’ Cup and to become the Title Partner of the Longines Breeders’ Cup Classic”, said Matthieu Baumgartner, Longines Vice President Marketing. “Our involvement in horse racing dates back to the 1870s, when Longines developed its first chronograph movement, used on the American racetracks. 140 years later, as the Official Partner, Official Timekeeper and Official Watch of the much-awaited Breeders’ Cup, Longines reaffirms its long-lasting passion with the discipline.”

The Breeders’ Cup World Championships, a two-day event consisting of 14 races, continues to be recognized as one of the world’s most exciting gathering of the sport’s greatest horses, jockeys, trainers, owners and breeders. The 2019 event will take place on November 1-2 at Santa Anita Park in Arcadia, California. The Longines Breeders’ Cup Classic will take place on Saturday, November 2, and will be televised live and in primetime on NBC.

The Longines Breeders’ Cup Classic annually draws one of the best fields of racehorses from throughout the world. Its winner has also been named the coveted Horse of the Year on 14 occasions, including in 2015 when Triple Crown winner American Pharoah won the Classic in his final career race.

Longines in Sölden

As the Official Partner and Timekeeper of the FIS, Longines was present today in Sölden, Austria, with all key players of the White Circus, for the new season’s kick-off.

Walter von Känel, President of the brand, took part in the FIS Forum Alpinum, during which he announced the renewal of the brand’s support to young athletes, with the Longines Future Hahnenkamm Champions and the Longines Rising Ski Stars prize, to be rewarded during the Finals in Cortina d’Ampezzo (ITA), in March 2020. He also presented the two Official Watches of the ski season, a lady and gent version of the Conquest V.H.P. « Very High Precision » collection.

As the Official Partner of the International Ski Federation (FIS), Longines is proud to put its expertise in sports timekeeping to use in the realms of alpine skiing for the trials of the FIS Alpine Ski World Cup and the FIS Alpine World Ski Championships. In addition, the brand is looking forward to the performances of its Ambassador of Elegance, American skier Mikaela Shiffrin, as well as the members of the Longines Family, Switzerland’s Loïc and Mélanie Meillard, Marco Odermatt and France’s Matthieu Faivre.

On the occasion of 2019/2020 FIS Alpine Ski World Cup opening in Sölden, Austria, Longines presented the two Official Watches of the season, the Conquest V.H.P. “Very High Precision” in lady and gent versions. The latter, in a diameter of 41 mm, displays a silver dial, while the former, in 36mm, features a mother-of-pearl dial set with diamonds. Both are equipped with an exclusive movement renowned for its high degree of precision for an analog watch (± 5 s/yr) and its ability to reset its hands after an impact or exposure to a magnetic field. These attractive features are completed by a very long battery life and a perpetual calendar.

Longines, in keeping with its desire to promote the next generation of athletes, will again lend its support to the Longines Future Hahnenkamm Champions race, to be held in January in Kitzbühel on the eve of the legendary World Cup stage. The race is a team event in two legs for promising young skiers aged under 16 years old. It provides a platform for upcoming skiers to partake in alpine ski sport at a competitive level.

Furthermore, the brand will award the Longines Rising Ski Stars prize, which goes to the top female skier under 21 and the top male skier under 23 during the FIS World Cup season. Winners will receive a Longines watch, a trophy and a cheque at the end of the season, which will wrap up in Cortina d’Ampezzo, Italy, in March 2020.

 

Simon Baker discovers the Longines universe in Saint-Imier

Longines Ambassador of Elegance and Australian actor Simon Baker visited the company in Saint-Imier, Switzerland, the birthplace of the brand since its inception in 1832. On this special occasion, Simon Baker was warmly welcomed by the employees before having the opportunity to discover the various departments of the headquarters.

Simon Baker discovers the Longines universe in Saint-Imier

Swiss watchmaking brand Longines was proud to welcome Simon Baker, its Ambassador of Elegance since 2012, to its headquarters in Saint-Imier.

During this very special day, Simon Baker had the opportunity to meet with the employees and to go through the complex process of creating a watch as he visited the production workshops.

Simon Baker discovers the Longines universe in Saint-Imier

After having had his very first cheese fondue in a typical Swiss restaurant, Simon had the pleasure to discover the treasures kept in the brand’s museum, which harbours collections representing all facets of Longines’ rich past.

Simon Baker discovers the Longines universe in Saint-Imier

Delighted to witness the watchmaking expertise and to immerge himself into the brand’s history, Simon Baker commented: “Having been part of the Family for seven years, it is overwhelming to finally be here, it puts a very human quality element to the whole brand that resonates directly in me. Being able to feel the love that the watchmakers have for what they do has been very enlightening and inspiring, it moves the product itself to a richer place.”

Simon Baker discovers the Longines universe in Saint-Imier

Over the course of his visit, Simon Baker was wearing a new all-ceramic version of the HydroConquest collection, which draws its inspiration form the world of aquatic sports.

 

Longines revisits a model typical of the 1930s – characterized by the aesthetic of its sector dial – to introduce The Longines Heritage Classic. The long and rich history of Longines is written into each of the brand’s designs. Each piece produced over the years is part of the Swiss watchmaking identity, a historical legacy that Longines has always strived to preserve and highlights this patrimony in its inspired Heritage line.

With a streamlined design, the new Longines Heritage Classic perfectly respects the 1930s spirit of the piece that inspired it. In particular, it reflects the aesthetic with its sector dial and a subtle balance of colors and lines. Its silvered opaline disk glows, emphasizing the fine blued steel hands which stand out at its center.

The hour circle, adorned with Arabic numerals and hour markers, appears on a satin-finished silvered disk. A fine edge, also in silvered opaline, surrounds the hours. Another significant detail of the dial is the small seconds counter rendered in striated silvered opaline, characterized by its size and remarkable position, which remains faithful to the original model.

In this spirit, The Longines Heritage Classic is driven by a new, exclusive calibre (L893.5), and features a silicon balance spring. This self-winding mechanical movement, developed especially for the pieces of the Heritage line, enables the small seconds display to be located under the central axis for a design that is even closer to that of the historical pieces. The watch is also distinctive for the diameter of its stainless steel case: 38.50 mm, a contemporary dimension that reflects the elegant pieces of the 1930s.

To perfect this exceptional model, a blue or semi­ matte black leather strap with beige overstitching adorns the case. These two variations are joined by a denim-effect leather NATO strap of on anthracite or blue color. A tool provided with each model makes it possible to easily interchange these straps on a whim.

With The Longines Heritage Classic, the winged hourglass brand once again illustrates its ability to honor its past and to add a new timepiece to the Heritage line that will thrill Longines lovers and lovers of classic vintage style.