IWC_Longest Flight_Stamp_CANYON

It’s been just over three weeks since pilots Steve Boultbee Brooks and Matt Jones set out on their epic round-the-world journey. Fresh from New York, they have been busy, trekking across the United States in their iconic Spitfire, and stops in Texas, Las Vegas and finally Santa Monica have dominated their schedule over the last few days.

DATE: September, 2

STOP OVER: New York – Santa Monica


“What a week! After bidding farewell to the Manhattan skyline and giving the Statue of Liberty a wave goodbye, we set to work making up some more kilometres. Luckily, the weather was firmly on our side and we had a productive few days making it out to Beaver County before continuing onwards.

IWC_Longest Flight_Stamp_CANYON

“However, just as we were getting into the groove, a temperature gauge failed in the cockpit at 8,500 feet, and we were forced to break our flow. Despite the technical difficulties, the guys at Comanche Ranch in Texas were perfect hosts, and whilst the problem was fixed, we had a wonderful day or so of respite, enjoying some amazing food.

“On our departure, we had the greatest send-off you can imagine. Two members of Houston’s brilliant Horsemen Flight Team flew up alongside us as we left Texas. It was such an honour to share the skies with two other stunning warbirds, as we continued our journey in our own beautiful aircraft.

IWC_Longest Flight_Stamp_CANYON

“Pressing on, we soon arrived in Nevada, and flying over the Grand Canyon at 3,000 feet was absolutely sensational. We also had a bird’s-eye view of the Las Vegas Strip, which was just as impressive. We couldn’t stop for long, and we eventually arrived in Santa Monica on August 28th. We will be here for a few days, before heading up to Vancouver.


“As we enjoy this brief hiatus, we’d really like to say how overwhelmed we’ve been by the warmth and generosity of the support we have experienced so far. The reception we and, of course, G-IRTY have received along the way has been quite simply fantastic, and we really want to thank all of our supporters for coming out to wish us well.”


IWC Schaffhausen has teamed up with new brand ambassadors,

IWC Schaffhausen has teamed up with new brand ambassadors, model Josephine Skriver and actress Ning Chang, to unveil the new Portofino 34mm line. The beautiful campaign was shot entirely on location in the idyllic Italian village, which inspired the collection’s name.

The bright and breezy shoot follows Skriver and Chang as they immerse themselves in a relaxed day on the Mediterranean coast. Authentic and spontaneous, it is imbued with a laid-back sense of style, reflecting the same easy-going elegance the Swiss watchmaker instils within the Portofino line. Photographed dipping toes in the sea, taking a boat and a classic car out for a spin, and tasting gelato on the quayside, the campaign depicts a glamorous pair of friends enjoying a picture-perfect day.

IWC Schaffhausen has teamed up with new brand ambassadors,

In a nod to the watches being launched, every shot is framed with a stunning Portofino backdrop, full of vibrant colour and timeless charm. This year’s new editions each feature an inventive easy-to-use strap change system, which allows the wearer to customise their own watch with up to 13 different strap options. Crafted by the Italian leather goods maker Santoni, hand-coloured shades include grey, light grey, black, blue, dark brown, bronze, orange, burgundy, raspberry pink, aubergine, green and indigo blue. A Milanese stainless steel mesh bracelet is available too. The new watches also have a feminine 34mm dial size – the smallest in IWC’s current collection.

Skriver, who has modelled for countless fashion houses around the globe, and Chang, who has appeared in over 40 films and television series in Asia, were both delighted to be asked to become the faces of the Portofino campaign, and wear the new designs.

“I couldn’t imagine beginning my relationship with IWC in a more perfect place,” said Skriver. “Portofino is a magical

location, and I have had such a great time with Ning Chang. One of the true joys of being a model is that I can encourage people to be bold in their fashion choices, and the new Portofino designs really represent this philosophy, as they can be adapted to fit your look or your mood.”

IWC Schaffhausen has teamed up with new brand ambassadors,

Chang added: “Exploring Portofino with Josephine has been such a wonderful experience. I was so happy to be asked to become part of the IWC family, and to start in this beautiful place has been incredible. It is so exciting to work with such a creative brand. A Portofino watch is chic and elegant; it is the perfect addition to any outfit.”

The new watches remain loyal to the signature Portofino codes, with their sleek style and uncluttered dials, but IWC has also sought to introduce a dash more colour, and a more feminine spirit into the line.

“We wanted the new campaign to be light-hearted and fresh,” said Franziska Gsell, CMO of IWC Schaffhausen. “The watches are elegant and modern as ever, and Josephine and Ning Chang are great representatives for this ethos. We are pleased to have them both on board as brand ambassadors. Just like IWC, passion and creativity are present in everything they do, and the photoshoot really highlights their natural beauty and energy.”

All the new Portofino models are now available in IWC boutiques and authorised IWC retailers in China and Hong Kong, arriving in the rest of the world throughout October 2019.