WatchBox Lounge

The leading pre-owned luxury watch platform will participate in the 4th edition of Dubai Watch Week with a dedicated WatchBox Lounge, pop-up WatchBox Studio, and series of horological activations.

Upon the occasion of Dubai Watch Week 2019, WatchBox, the world’s leading platform for pre-owned watches, will descend upon the Middle East with a dedicated environment to showcase and celebrate luxury pre-owned timepieces, and to engage with the global watch community in the spirit of “Innovation & Technology,” the theme of this year’s edition.

Guests of Dubai Watch Week will be welcomed into a custom-designed WatchBox Lounge, positioned adjacent to the main brand exhibition hall, where they will explore a curated selection of pre-owned timepieces from WatchBox’s extensive global inventory.

The company’s expert watch advisors will be on site to discuss the flourishing secondary watch market, offer an up-close, hands-on look at WatchBox’s product quality standards, and introduce a new experience in horological discovery – uniting interactive technology and multimedia with the ‘traditional’ boutique environment.

Throughout Dubai Watch Week, visitors will also have the opportunity to receive complimentary evaluations for their personal watches, and initiate conversations about the buying, selling, and trading of pre-owned timepieces.

Additionally, WatchBox will present a pop-up WatchBox Studio, where the cameras will be rolling all week long. The company’s media specialist, Tim Mosso, will be joined by the heads of WatchBox’s video production division to create original content, conduct interviews with industry luminaries and guests of Dubai Watch Week, and initiate a dynamic conversation about all things pertaining to the global watch community.

WatchBox Studio DWW

Signature programs of Dubai Watch Week include the Horology Forum, consisting of panels and keynote speakers, and Creative Hub sessions, during which insight, opinion, and horological expertise will be shared. Danny Govberg, CEO and Co-founder of WatchBox, is among the 2019 Horology Forum speakers, and will be discussing the changing climate of the luxury watch market as part of a forum titled “Six ways from certified and the wisdom to know your place.”

He will also co-host a private Creative Hub session with Mohammed Abdulmagied Seddiqi; and together, they will explore the evolving interests and needs of the modern watch consumer. Lastly, Tim Mosso will lead a lively interactive Creative Hub for watch enthusiasts, which will be open to the public, covering the impact of innovations in engineering, style, and online watch culture on the watch collecting landscape.

For this 4th edition of the Dubai Watch Week, Singer Reimagined team will be present to welcome you and to introduce its Singer Track 1 Collection with a novelty specially designed for the occasion.

Marco Borraccino, CEO and Designer of the brand will be attending the event to share his vision of the reimagined chronograph.

Alpine Eagle Stand

In partnership with Ahmed Seddiqi & Sons, the Maison Chopard is proud to announce its participation at the 4th edition of the Dubai Watch Week that will take place at the Dubai International Financial Center, from November 20th to 24th, 2019. For the first time, Chopard will be present in a private exhibition area dedicated to its latest watch collection launched on October 1st; the Alpine Eagle. The 485 square meters, meticulously designed stand-alone area, will take the guests in an immersive journeyto discover the unique Alpine Eagle environment.

Alpine Eagle, the rebirth of a watch icon

Contemporary, refined and assertive, the new Alpine Eagle sports chic timepiece collection is a state-of-the-art reinterpretation of the St. Moritz, the first watch created in 1980 by Karl-Friedrich Scheufele, now co-president of Chopard. Imagined and personally designed by him, Alpine Eagle is driven by his passion for the Alps and by the lofty power of the eagle that reigns supreme there. Crafted from an exclusive, ultra-resistant and light-reflecting metal named Lucent Steel A223, it beats to the rhythm of a Chopard chronometer-certified movement.

Bearing testament to Chopard’s ethical approach, Alpine Eagle gives the Maison an opportunity to reveal its new commitment to protecting the Alpine environment through the launch of the Eagle Wings Foundation – of which Karl-Friedrich Scheufele is a founding member. Alpine Eagle is dedicated to contemporary eagles, the aspiring men who outperform in their daily lives and whose vision inspires and elevates. With foresight and determination, they act on the challenges of tomorrow and are innately aware of the importance of environmental issues.

Alpine Eagle

The 4th edition of Dubai Watch Week

Dubai Watch Week is a global platform dedicated to the preservation of watchmaking culture and heritage by creating one of the largest non-commercial events for the international watch community. Founded in 2015 by Ahmed Seddiqi & Sons, the event provides an intimate environment for collectors, brands, watchmakers and members of the media to interact and share knowledge.

Dubai Watch Week

Under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority, Dubai Watch Week, the global platform dedicated to the preservation of watchmaking culture and heritage, is pleased to announce its roster of renowned speakers and panel topics for the 4th edition.

This year, the Horology Forum will focus on bridging creative communities and as such, will bring together over 40 industry giants from varying professions. Speakers will range from watch curators, pioneers, brands, artists and collectors to foster the exchange of their insights and perspective over a series of panel discussions dedicated to the transfiguration of horology under the theme ‘Innovation and Technology’.

Among the speakers are renowned personalities, including non-Executive President of the LVMH’s Watch Division, Jean-Claude Biver; luxury timepiece brand Breitling’s CEO, Georges Kern; Actor/ Horologist/ Watch Designer, Aldis Hodge; and Danny Govberg, Co-founder and CEO of WatchBox. These speakers will also be joined by the Global Managing Director of Christie’s, Aline Sylla-Walbaum; acclaimed Chef and Restaurateur, Izu Ani and legendary watchmaker, Philippe Dufour.

“This year’s Horology Forum will bridge different communities and connect industry visionaries, over a series of inspiring topics, designed to pay homage to watchmaking culture and heritage. We are pleased to host key global minds – and look forward to fostering a series of fascinating conversations, which will center around this year’s theme of ‘Innovation and Technology.” said Hind Abdul Hamied Seddiqi, Director General of Dubai Watch Week.

With some of the world’s most illustrious names participating and sharing their thoughts on the watch industry’s most debated and trending topics, such as what it entails to become a master at your craft, understanding the luxury market’s ecosystem, to the process of creative control between brands, retailers and distributors to self-aware consumers who have access to a the wealth of information and how brands adapt to this, this year’s Horology Forum is set to be one of the most exciting yet.

Open panel discussions will take place during the Horology Forum and will be moderated by internationally renowned editors and watch experts in order to generate provocative discussions. Dubai Watch Week is free-to-enter for all and masterclasses and panels can be registered for by visiting the website.

Dubai Watch Week

A biennial event to celebrate two of the industry’s biggest drivers of progress: Innovation and Technology

Under the patronage of Her Highness Sheikha Latifa bint Mohammed bin Rashid Al Maktoum, Chairperson of Dubai Culture & Arts Authority (Dubai Culture), Dubai Watch Week, the global event celebrating the art of horology, is set to bring together the world’s watch industry from 20 -24 November 2019. The biennial platform, dedicated to uniting and growing the global watch community for the preservation and transmission of horological knowledge, is set to unveil an extraordinary programme of events, exhibitions, and activations during the five-day event.

Dubai Watch Week has established itself as a key event in the regional and international horological calendar. The event has gained popularity over the past few years amongst the collector base and watch enthusiasts who wish to have direct access to industry experts and key figures. In addition, the focus on education remains Dubai Watch Week’s most important pillar, with panel discussions, masterclasses and creative hubs available for public access.

Since the first edition, Dubai Culture & Arts Authority has remained the cultural partner of Dubai Watch Week. In addition, the platform has brought on board several key strategic partners and built associations that have been ongoing for years, which include event founder, Ahmed Seddiqi & Sons, the region’s leading retailer of luxury watches and jewellery; Christie’s, the world’s leading art business; and the DIFC, one of the world’s most advanced financial centres, and the leading financial hub for the Middle East, Africa and South Asia.

Dubai Watch Week

“Dubai Watch Week’s is proud to present one of the most exciting editions to date as we explore the world of innovation and technology through the eyes of our partners, brands and supporters. The event has grown organically over the past few years and this year we have the largest edition with over 6000 SQM of space that will bring to life our vision. The fourth edition is set to be a memorable event with key milestones such as the participation of Rolex and several other exciting programmes that will be unveiled in due course. We look forward to welcoming our expanded and diverse visitors to the 2019 edition of one of the most anticipated horological events of the year,” said Hind Abdul Hamied Seddiqi, Director General of Dubai Watch Week.


Swiss luxury watch manufacturer Rolex will be making its debut at the Dubai Watch Week this year, the first time the global company will be participating in a watchmaking event in the region. The event will also play host to a number of international watch launches by key global brands.


Returning for this year’s edition is the Horology Forum, which is set to bring together key experts from varying industries. Notable speakers include watch curators, pioneers, brands, artists and collectors who will exchange insights and perspectives over a series of panel discussions dedicated to the transfiguration of horology.

Dubai Watch Week

The first-of-its-kind non-commercial event also maintains its commitment to showcasing the creativity and ingenuity of the industry through the brand-led Creative Hubs and watchmaking and watch craft masterclasses. Visitors can expect to experience the most interactive and inclusive edition of Dubai Watch Week to date in which to learn more about the remarkable craft of watchmaking and inspire a new generation of watch enthusiasts.

The event is free-to-enter for all and masterclasses and panels can be registered for by visiting the website.

Building on a long-standing partnership with Rolex, Ahmed Seddiqi & Sons is pleased to announce the brand’s participation at Dubai Watch Week, set to take place from 20 to 24 November 2019.
This is the first time that Rolex will participate at a watchmaking event in the Middle East, with a dedicated exhibition exploring the universe of the Oyster Perpetual Submariner.

Through panels and interactive displays, the Submariner exhibition tells the story of how the celebrated divers’ watch developed over the years. Guests will also discover how, over time, the Submariner became an emblematic watch on land as well as at sea. “We are extremely honoured to have Rolex presented for the first time at Dubai Watch Week. This is something really special for Dubai following the opening of the largest Rolex Boutique in the world in 2018” said Abdul Hamied Ahmed Seddiqi, Vice Chairman of Seddiqi Holding.

In celebration of this momentous occasion, Ahmed Seddiqi & Sons is also organizing an exhibition that will feature some inimitable vintage Rolex timepieces. As a curator of time and advocate of horology, Ahmed Seddiqi & Sons continues its commitment towards the watch industry by investing in initiatives that support the development and education of the watch sector in the region.