Orangemania Was Just the Beginning – Colors Are in the DNA of Doxa Watches!
More than 50 years ago, in 1967, the Swiss brand introduced a revolutionary diver’s watch. One of the ingenious innovations that set it apart from all others was a bright orange dial, which made it more readable in the darkness of the depths.
Bright times ahead! New from DOXA in 2021: the SUB 300 carbon COSC makes a splash in 6 colors.
DOXA SUB 300 carbon COSC
In 1967, DOXA launched the revolutionary SUB concept with the SUB 300, the first truly purpose-designed diver’s tool-watch that was also accessible to the general public. The radical innovations it introduced quickly made it the benchmark for professionals, too. Rated to 30 ATM, i.e. water resistant to a depth of 300 meters or about 980 feet, it was the first to feature a unidirectional bezel with a dual indication of dive time and depth. Linking the two enabled divers to calculate and monitor dive duration to ensure a safe ascent without decompression stops.
At the time, the US Navy no-decompression dive table was the most authoritative system, allowing divers to monitor their underwater time as a function of depth to ensure a safe return to the surface. DOXA engineers took the US Navy’s findings and incorporated two separate scales into the bezel, one orange on the outer ‘depth’ ring and the other black on the inner ‘minutes’ ring – it became a DOXA patent.
The SUB 300 also became instantly recognizable – and legendary – for another reason: it was the first diver’s watch ever to sport a bright orange dial, contrasting with the traditional black or white dials so common on other diving watches of the time.
It’s the start of ‘Orangemania!’
Starting in 1968, the SUB 300 came to be seen on the wrists of divers jumping from the deck of the Calypso to take millions of viewers on the captivating missions of ‘The Undersea World of Jacques Cousteau’ every week on TV. Commander Jacques-Yves Cousteau, co-inventor of the scuba and the spiritual father of modern scuba diving, and already then a legend in his own time, was so fond of the SUB 300 that he actually negotiated exclusive distribution rights for the U.S.
In 2015, the SUB 300 came out in three dial colors: orange, black and silver.
Spring 2021: Into a new age with flying colors!
Following through on the great success of the SUB 300 Aqua Lung US Divers launched in 2020, a limited series of only 300 numbered pieces, DOXA Watches is bringing out the SUB 300 carbon COSC in a non-limited version, in 6 colors and 10 versions, vibrant, bright, summery and ready for adventure:
- Orange Professional
- Silver Searambler
- Black Sharkhunter
- Navy Caribbean
- Yellow Divingstar
- Turquoise Aquamarine
In sync with the times around the wrist, too.
The DOXA SUB 300 carbon also comes with a choice of rubber straps: tone-on-tone to match the color of the dial and, of course, black. The very soft rubber used for this series, with DOXA markings on both sides, makes the watch particularly comfortable to wear.
Besides a black PVD-coated folding clasp highlighted with the exclusive ‘DOXA fish’ symbol, the strap features an adjustable diver’s wetsuit extension.
Forged carbon provides DOXA with a high-tech, high appeal material to build on the heritage of the SUB 300.
More than 50 years after its launch, rich with a unique history, the legendary SUB 300 is available in 2021 for the first time in carbon as a non-limited version.
Uncannily lightweight compared to steel, forged carbon gives off an urban camouflage vibe that alternates shades of charcoal gray and black, an iridescent effect that fluctuates with the intensity of the light, turning the watch into a more radical, more contemporary statement.
As a year of constant change and challenges passes and a new one begins, we’ve seen how a positive attitude comes down to three things: love, trust and loyalty.
We take this opportunity to thank you for your unwavering support!
DOXA Watches wishes you all the best for a Festive Holidays Season, and Best Wishes of Health, Happiness and Success for a Dazzling 2021.
Color is in DOXA’s DNA. Over 50 years ago in 1967, DOXA Watches was the first brand to introduce orange in a world of white, gray or black watch dials. It wasn’t just about daring to be different. It was a purpose-driven choice.
Among the diver’s watches developed by DOXA Watches, there is a new collection with a mechanical self-winding chronograph, quick to spot with its three counters: the SUB 200 C-GRAPH.
The case, made of highest-quality 316L stainless steel has a diameter of 45 mm and features a unidirectional rotating bezel. The screw-down crown further ensures water resistance to 200 meters (≈650 feet). Under the dome-shaped, scratch-resistant sapphire glass box crystal, all dive-related indications on the dial are treated with a Super-LumiNova® luminescent coating to ensure optimum legibility under low-visibility conditions. The Swiss automatic movement offers a power reserve of approximately 48 hours.
6 colors, 12 versions, ready for adventure:
- Orange Professional, the dial color first introduced by DOXA Watches in 1967,
- Silver Searambler,
- Black Sharkhunter,
- Navy Caribbean,
- Yellow Divingstar, and
- Turquoise Aquamarine
Each of the 6 color variants of the SUB 200 C-GRAPH is available in two versions: either with the iconic stainless steel ‘rice bead’ bracelet with a deployant clasp and diver’s extension (for quick wrist size adjustment when wearing a wet or drysuit); or with a new, sportier, supple and resistant rubber strap, with a tang buckle, that matches the dial color and features distinctive DOXA markings on both sides.
All in all, a diver’s diving watch, a chronograph, reliable and robust that offers ultra-competitive value for the sum of its features: CHF 2’690.00 for the stainless steel ‘rice bead’ bracelet version, and CHF 2’650.00 for the version with the rubber strap.