De Bethune DB25 Quetzalcoatl: A Timepiece Born From Myths & Legends

Just merely judging it by its name, you just know that there is something remarkably exquisite and mystical about De Bethune’s release—the De Bethune DB25 Quetzalcoatl.

Quetzalcoatl—a name derived from the Nahuatl language of the Nahua peoples of Mexico and Central America is a combination of quetzalli and coatl. Quetzalli, describing the large, precious green feathers of the sacred quetzal bird; meanwhile, coatl means snake. The feathered serpent—as seen at the center of the dial—is the most iconic incarnation of one of the principal divinities of the Mesoamerican civilization.

Without a doubt, the De Bethune Quetzalcoatl is such a mesmerizing sight to behold—like an ancient timepiece unearthed from ancient civilizations. There’s much to be said about this powerful symbol of the Mesoamerican culture, but myths and legends have conveyed that in conjunction with the evening star, this symbol was known to govern the cycle of time from dawn to dusk.

De Bethune has done great justice to this revered symbol by having the very gifted Michelle Rothen do the engraving based on David Zanetta’s illustrations. It exemplifies above par craftsmanship that the brand is known for, allowing the bearers of this timepiece to have a magnificent piece of history that’s deeply intertwined with legends, emotions, and mankind’s universal culture.

The dial is made of solid gold, showcasing the snake’s head pointing to the hours, while tail end shows the minutes. The Quetzalcoatl coiled at the center is set against a radiantly glowing De Bethune guilloché motif. The surrounding figures, indicating the hours, are inspired by Aztec temples from the Tenochtitlan Templo Mayor as though they are viewed from the sky. No matter how many times you take a good look at it, the sight of it never fails to leave a feeling of immense awe with the engraving’s exceptional detailing and depth.

Let’s not forget about the excellent Calibre DB2005 mechanical hand-wound movement, as well as other innovations and patents from the brand. This quality mechanism on top of this ancient-inspired Marvel is bound to enrapture and enchant connoisseurs of history, mystical symbolism, and unparalleled sophisticated style.

The De Bethune Quetzalcoatl retails at around CHF 118,800.-


The history of navigation tells stories of adventurous pioneers risking their lives and their crews for the goal of discovering new worlds. What has always been important to succeed in these perilous explorations is having at one’s disposal and accurate way of time-keeping to determine one’s longitude.

We can go back to the as early as 1530 to discover that our precursors in navigation where developing modern techniques then. For example, the hourglasses were still used by the British Royal Navy until 1839 to keep time.

Since this period mechanical watches are still being used today as a navigation instrument.

The method of navigation might have slightly changed but at the heart of it, the modern man in business still needs his watch to determine his longitude and timezone on this beautiful planet.

This is where the new DB25 World Traveller by De Bethune comes has a blessing for the global trotter of today.

 The new DB25 World Traveller by De Bethune is a world premiere because of it second timezone and world time feature displayed mysteriously.

The world time function appears on a disc encircled by a graduated channel where the moving microsphere indicates the reference time.
The movement of the timepiece is a mechanical calibre DB2547 that manually winds and has been assembled in-house by De Bethune. The aesthetics are unique and fascinating. De Bethune has gone so far as to undertake an impressive finish for the first time on the central delta bridge that they have named non-over then “Côte De Bethune.” De Bethune have put their distinctive know-how in this impressive watch. From taking into account the temperature variations, equipping the new DB25 World Traveller regulator is fitted with a new evolution, a new titanium balance wheel made out of beautiful white gold.

The irresistible 45mm diameter white gold case is impressive and heartwarming. It displays the ergonomics and make the readability ever more stunning and clear.

The new DB25 World Traveller by De Bethune is distinctive, dazzling and fair. What does the new DB25 World Traveller by De Bethune do? It dramatically changes the way a second-time-zone can be displayed and re-thinkes it over. The modern man can spend his precious time travelling and always knowing that his valuable watch will always be there to assist him everywhere he goes.

The new DB25 World Traveller by De Bethune retails at CHF 150’000.- and is limited to 12 pieces.