Certina President – Adrian Bosshard
Mr. Bosshard has been at the helm of the Certina Swiss watch brand since 2003.
A busy man, to say the least, Mr. Bosshard was kind enough to take the time to grant us a one-on-one interview.
A perfect opportunity to learn more about Certina, because, who better than him to talk to us about the brand and its extraordinary technology, e-commerce, research and development?
On top of that, we got to hear how Mr. Bosshard envisions success and what it means for the future of the brand!
CERTINA DS-1 BIG DATE 60TH ANNIVERSARY
During our visit, we also had the amazing opportunity to get close and personal with the brand new DS-1 Big Date 60th anniversary piece!
The DS-1 Big Date timepiece is equipped with a beautiful dark green dial which perfectly contrasts with its elegant Milanese bracelet; while also featuring a brand new automatic movement – setting new standards in the Swiss Watch industry in terms of anti-magnetism, thanks to its innovative Nivachron™ balance spring.
The new Certina DS-1 Big Date is enhanced with the latest Powermatic 80 movement with an eye-watering 80-hour power reserve. The watch also comes with a big date at 6 o’clock, finely facetted wedge-shaped indexes and outstretched hands to ensure clear legibility. The back of the 41mm diameter case presents a commemorative 60th-anniversary design.
What impresses most about this new timepiece is the new material “Nivachron™”. High-end balance springs are usually made out of silicon which significantly increases production cost and impacts the overall price of a timepiece. However, with this innovative Nivachron™ Swiss Made balance spring, Certina can provide the same level of value without affecting the price or quality for their end customer.
Sixty years after the premiere of the Double Security concept, the latest DS-1 manages to set new standards and astonish the watch industry with its reliability. Once again, Certina has successfully paid homage to its core values, rich history and proved that it is more than capable of creating innovative new timepiece.
We would like to share our sincerest appreciation for the extraordinary feat that the whole team at Certina has collectively accomplished with their brand new DS-1 Big Date 60th-anniversary watch. Without a doubt, they have once again demonstrated their value and shown that they can be counted on. We are thoroughly convinced that, under the passionate leadership of Mr. Adrian Bosshard, Certina is bound to reach new heights in the future.
Interviewed by Pascal Grenacher
Produced by Alberic Virchaux
For 60 years now the initials “DS” have been synonymous with reliability. With the introduction of Double Security in 1959, Certina set new standards. Since then the ultra-robust concept has been adapted many times over to meet the demands of contemporary life. To mark this anniversary the brand presents a timepiece combining the timeless style of the past with today’s most advanced features. The DS-1 Big Date 60th Anniversary presents a dark green dial enhanced by the classic elegance of a Milanese bracelet. It also features an automatic movement that sets new standards in terms of anti-magnetism, thanks to its innovative Ni- vachronTM balance spring. Traditions, after all, must be kept up.
60 Years of Double Security
Since its premiere in 1959 the DS Concept has had many opportunities to prove itself in the eyes of a worldwide audience. On the occasion of the first ascent of a Himalayan peak or while researching the depths of the ocean: Certina’s DS watches have faced and overcome the most extreme conditions. The secret of their Double Security (DS) lies in elaborate protective features. The extremely robust construction extends to the entire watch case – from the scratch-resistant sapphire crystal and reinforced case back to the intricate system of seals – implemented in all models in the current Certina collection.
A worthy successor
The DS-1 Big Date 60th Anniversary is a modern interpretation of its adventurous predecessors. The do- med dial is presented with pride in the signature Certina green. The dégradé effect and sunburst finish enhance the intense hue and lend visual depth. A big date at 6 o’clock, finely facetted wedge-shaped indexes and long hands ensure clear legibility. The back of the 41 mm diameter case presents a commemorative 60th anniversary imprint. A stainless steel Milanese mesh bracelet rounds off the elegant look. The watch is presented in special packaging.