Posts

Nadine Labaki

At Cannes Film Festival, Lebanese film director and President of the Un Certain Regard jury, Nadine Labaki opted for the Maison’s iconic Panthère de Cartier line.

www.cartier.com

Tonight, Cartier was prominently featured at the opening ceremony of the 72nd Annual Cannes Film Festival with Iranian actress, Golshifteh Farahani premiering an exclusive set from Cartier’s upcoming Magnitude High Jewelry Collection which officially launches next June.

www.cartier.com

Tilda Swinton

At Cannes Tilda Swinton, who stars in Jim Jarmusch’s “The Dead Don’t Die”, elegantly graced the steps wearing a Cartier diamond cuff bracelet paired with a diamond double-ring.

www.cartier.com

Amira Casar

At Cannes, Franco-British actress and UnCertain Regard jury member, Amira Casar chose to associate a Clash de Cartier ear cuff and matching bangle with a Cactus de Cartier bracelet.

www.cartier.com

The Drive de Cartier watch is the watch of a man of passion and continues the long standing tradition of Cartier watches with distinctive shapes. 

Instinct, independence, elegance, these are the qualities of the Drive man; an attitude and a mindset that are not just about existing, but about knowing how to live. This is a man who cannot be categorised, who seems natural on rst impressions, but is more sophisticated than he initially appears. His true talent is an aptitude for style and freedom. He appreciates the good things in life for himself and the pleasure they bring him. His watch is worn as a re ection of the man, rather than for status, the same applies to his passions which he steers, as he would his car, appreciating the beauty of the skills involved. People say he’s a connoisseur, sensitive to the precision of a fold, an exact shade of patina or a meticulously turned cu or lapel. These are the details that make the di erence for him. Was it the balance between the dimensions of the case and the taut linear design that initially caught his eye in the Drive de Cartier watch? Certainly the mark of this stylish timepiece’s character is cultivated in its cushion-shaped case. 

Over and above a strongly de ned character, the aesthetic emphasis of the Drive de Cartier watch changes with each di erent model. Its case, in pink gold or steel, is tted with a black, grey or white guilloché dial marked by Roman numerals punctuated with sword-shaped hands. The transparent case-back reveals the Manufacture movement 1904 MC, available in two versions: hours, minutes, small seconds and date for the 1904-PS MC; and second time zone, day/night indicator, large date and small seconds for the 1904-FU MC. The Drive de Cartier watch is also available in a Fine Watchmaking version, with a ying tourbillon 9452 MC, certi ed “Poinçon de Genève”. With the patterning of the guilloché dial resembling the design of a radiator grill, the domed crystal, counter at 6 o’clock and the winding crown shaped like a bolt, the motor car is an indisputable presence. This is an allusion that Cartier has diverted and enhanced, reinterpreting the distinction of its streamlined forms. 

The nishes seem designed to meet the exacting standards of the connoisseur: textured satin at the sides with polished surfaces for the top and bottom. The former is intended to magnify the volume, the latter to hone it. 

The taut curves and re ned lines construct an identity that is stylish, elegant and modern: the language of Cartier is thus perfectly articulated. 

Three calibres power the Drive de Cartier watch: the 1904-PS MC, the 1904-FU MC for the small complication, and the 9452 MC for the Fine Watchmaking version. All three are produced at the Cartier Manufacture. 

The calibre 1904 MC, created in 2010, was among the rst movements conceived, developed and assembled by the Cartier Manufacture. The care lavished on calibre 1904 MC, with re ned nishes such as the Côtes de Genève decoration on the bridges and the oscillating weight, or the polished screw-heads, attests to the high standards of quality to which Cartier holds its movements. This 11 1⁄2 line calibre has been designed to maintain perfect chronometric stability, harnessing 

a double barrel system to ensure consistency of the mainspring torque over a long period. Fitted with a ne regulating system, the calibre was conceived for the Manufacture to perfectly adjust its chronometry and guarantee that it runs with great precision. 

The calibre 1904-FU MC, created in 2014, combines a retrograde second time zone display, a day/night indicator, a large date and small seconds, with the complications coordinated directly by the crown. This movement equips the small complication model of the Drive de Cartier watch. 

Finally, the Drive de Cartier Flying Tourbillon watch, a Fine Watchmaking timepiece fitted with the mechanical movement with manual winding, calibre 9452 MC. Certi ed “Poinçon de Genève”, this watch is assembled and set in the Cartier Fine Watchmaking “Poinçon de Genève” workshops, situated on the rst oor of the Cartier Boutique at 35, Rue du Rhône in the heart of Geneva. 

What has been achieved here is a watch created in accordance with the most prestigious of all watchmaking certi cations, testifying to Cartier’s excellence in Fine Watchmaking. 

Drive de Cartier watch, self-winding Manufacture mechanical movement, calibre 1904-PS MC 

Case: 18K pink gold
Dimension 40 x 41 mm
Crown: octagonal 18K pink gold
set with a faceted sapphire
Dial: silvered inqué, Roman numerals Hands: blued steel sword-shaped
hour and minute hands.
Blued steel leaf-shaped second hand. Strap: brown alligator skin
Buckle: double adjustable folding clasp in 18-carat pink gold
Crystal and case back: sapphire
Case thickness: 11,25 mm
Water resistance: 3 bar (~30 metres)