In the latest models of the Divas’ Dream collection, the Roman jeweler continues to push the limits of form and function. Bringing the jeweler’s touch to the grand tradition of complicated watchmaking, the new Divas’ Dream Minute Repeater Malachite dares to combine one of Bulgari’s most recognized motifs — the Diva fan-shape — with an extraordinary mechanical movement to create the thinnest ladies’ minute repeater to date. The watch is finished with diamond pavé and a green malachite dial that captures the essence of Bulgari’s precious and exuberant style.
In addition, a new Divas’ Dream watch with a deep blue Lapis Lazuli dial and one adorned with a genuine peacock feather on its face represent the brand’s rich love of colour and devotion to unexpected materials. The new Divas’ Dream editions are a continuation of an ongoing saga, and one that sets Bulgari apart from both jewelers and watchmakers, sealing its peerless position as the Jeweler of Time.
The Smallest Women’s Tourbillon on the Market, It Could Only Come From the Roman Jeweler of Time
Bulgari, the Roman Jeweler of Time, introduces its latest novelties at the LVMH Watch Week Dubai 2020. The indisputable highlight of the 2020 debuts is the new Serpenti Seduttori Tourbillon, a unique small-sized women’s tourbillon specially designed to fit inside the sleek dimensions of the serpent-head case of the latest incarnation of Bulgari’s most iconic watch, Serpenti.
Over the years, Bulgari has assumed the unique role as the Jeweler of Time thanks to the distinctive and unprecedented combination of jewelry-making expertise and Swiss watchmaking know-how that is at the heart of every single timepiece. These are watches with the soul of a jewel. In their fabrication, function follows form — but only to the most minute degree; each technical element must not only be impeccably wrought, but it must also exist in service to the distinctive design codes of the brand.
Serpenti Seduttori Reveals Its Latest Expression
For women, one of Bulgari’s most iconic collections continues to evolve with the introduction of the Serpenti Seduttori Tourbillon.
When it was presented last year, the Serpenti Seduttori reimagined the Serpenti cult watch. The women’s watch that is Born to Be Gold, it elevates the preciousness of time and marks the golden moments of a woman’s life. Now, Serpenti Seduttori continues its journey with the debut of new models that are Born to Shine, including the rare tourbillon movement for women, BVL150 Caliber. The movement of the new Seduttori represents that synthesis of Swiss knowledge and jewelry-making savoir-faire that only Bulgari can execute — and is a pinnacle of design as the smallest tourbillon on the market. It revives the lost tradition of the small mechanical movements that were replaced by the quartz in the early 70’s.
Designed to fit the Serpenti-shaped case, this small-sized shaped Haute Horlogerie movement is rhodium-plated, hand-decorated with Côtes de Genève, perlage and beveling, and features one sapphire bridge. Unlike other watchmakers, Bulgari adapts the technical considerations to suit the aesthetics, and thus chose a transparent sapphire backcase at the level of the tourbillon to highlight the movement and decoration work, a winding stem inclined of 6 degrees, located between 2h and 3h, and special pavé setting to achieve as thin a case as possible.
The new Serpenti Seduttori Tourbillon models come in rose gold or white gold with diamond pavé and a leather strap or white gold with diamond pavé and a full diamond bracelet. In addition to those styles, five new Serpenti Seduttori editions round out the 2020 assortment. Their designs reinterpret the typical snake-skin smooth bracelet to debut one precious version with diamonds and one with alternating rose or white gold and steel.
For men, the record-breaking Octo Finissimo collection continues to break the mold of Swiss watchmaking with the launch of five new models. Bulgari once again rewrites the rules of contemporary watches with innovative new finishes like sandblast-polished ceramic and satin-polished steel and rose gold, making the Octo Finissimo the icon of the 21st century.
One highlight of Dubai 2020 is the new Octo Finissimo Minute Repeater in rose gold, powered by the ultra-thin 3.12mm Mechanical Manufacture Minute Repeater movement with manual winding, BVL 362 caliber. A new edition of the record-breaking Octo Finissimo Minute Repeater in titanium that first debuted in 2016, the original embodied a paradigm shift in terms of slenderness and laid the foundations of a new approach to mechanics and to classic complications, while preserving the legendary status of Bulgari watches, and cultivating the finest watchmaking traditions.
The minute repeater is indeed the most complex of all horological complications — and this model in sandblasted rose gold is an impeccable feat of technical and aesthetic expertise; the dial’s hour-markers have an incised, cut-out design as too does the small seconds counter at 6 o’clock: the openings serve to amplify resonance inside the case and thereby optimize the sound effect. The pusher activating the striking mechanism, fitted with an “all or nothing” safety device, is positioned on the case middle at 9 o’clock. This exceptional in-house developed and produced movement delivers a 42-hour power reserve once fully wound.
Octo Finissimo once again channels that rare fusion of edgy Italian design and Swiss engineering with the introduction of two new satin-polished non-monochromatic timepieces: the Octo Finissimo Automatic Satin-Polished Steel and the Octo Finissimo Automatic Satin-Polished Rose Gold. These are both powered by the 2.23mm thick BVL 138 Finissimo caliber and feature a polished black lacquer dial, fitted in the sophisticated Finissimo case. The rose gold edition comes on an alligator strap, perfectly integrated and complemented with a pin buckle.
The Octo saga presents its next chapter with the unveiling of the Octo Finissimo Automatic in Black Sandblast-Polished Ceramic, featuring a new sandblast-polished ceramic case and bracelet and sandblasted ceramic dial. A new signature monochromatic look, which alternates matte and brilliant surfaces, thus reflecting light in a way that feels fresh, innovative and new. To achieve the case’s extraordinary thinness in fine ceramic is a difficult feat — and requires the Roman Jeweler’s daring and delicate touch.
With its latest editions, Octo Finissimo paves the road into a thrilling new future for Swiss watchmaking. The latest models in its ongoing Rinascimento are an expression of Bulgari DNA in their daring, exuberance and artistry. In that vein, the Octo Finissimo Automatic in Black Ceramic and the Octo Finissimo Automatic in Steel represent such a nuanced take on classic masculinity that they can be worn by women as well as men — imbuing her style with boldness and a contemporary edge.
Passionate design, show-stopping colours, painstaking craftsmanship and a dash of Roman extravaganza: this is how dreams take shape at Bvlgari.
Step into the Bvlgari world and brace for surprise: for Holiday Season 2019 an enchanting journey to discover how dreams come true at the Roman Jeweller awaits.
The bold, inspiring beauty of Rome. The joyful colours of show-stopping gems. The unbridled vision of Italian Design. The skilled hands of expert craftsmen. And most of all, that touch of incomparable extravaganza – the crazily intense passion for life that makes every Bvlgari piece entirely unexpected. This is the secret that resides behind the Roman Jeweller’s creativity. And because there are countless preparations that light up the festive season with cheer and excitement, the nearly magical holiday campaign takes us behind the scenes, where every Bvlgari dream comes true. From the first sketch to a surprising wrapping, through the most inventive craftsmanship, every Bvlgari piece is a story of vision, excitement and know how. And certainly, of joy!
The Roman Dream Maker
Once more Bvlgari celebrates its everlasting love affair with the Seventh Art, one that begun when countless Hollywood film productions moved to the so called “Roman dream factory”, the Cinecittà Studios. The world’s most glamorous women naturally fell in love with the city’s way of life, while Bvlgari took on a new role: the Roman dream maker. Looking into the Bvlgari world is like watching a movie: there is no shortage of pyrotechnics and special effects. For Holiday Season 2019, the Roman Maison turns about 330 boutique windows worldwide into the backstage of a movie set.
While light bulbs of the iconic vanity mirrors frame the showcased products, panels in gem inspired nuances are crossed by a geometrical pattern, evoking the spotlights dance on the red carpet. And to start dreaming, just shake one of the boule de neige scattered among the jewels: from a tiny clapperboard to a miniaturized director’s chair, through the iconic eight-pointed star up to the enchanted Condotti palace, the snowball glasses open the curtain on a spectacular world.
A Midwinter Night’s Dream
THE DIGITAL CAMPAIGN // IN A DREAMLIKE WORLD // THREE, TWO, ONE: CELEBRATE!
In step with the main theme of Bvlgari’s 2019 celebrations, the Holiday Season Digital Campaign will be all about dreaming: like a magical journey behind the scenes of the Roman Jeweller’s preparations for the festivities, it is an invitation to indulge in pure fun. To enjoy the moment. To set imagination free – the Bvlgari way.
And so it happens that the Bvlgari palace turns in the reign of possibilities, that Rome’s insatiable lust for life pervades the holiday spirit, or that on a night of unbridled celebrations, everyone dares to embrace the unexpected. Because this is the season to go beyond the ordinary.
All That Glitters
To complement the campaign, Bvlgari will engineer massive LED-light installations at its flagship stores around the world. The gigantic glowing Serpenti will once again return to the Tokyo Ginza Tower as an interactive installation that can be changed with an app. A brilliantly glowing sculpture of Serpenti will wrap the Londoner store of New Bond Street adding a touch of diamond sparkle to one of the city’s most glamorous spots, while a self standing Serpenti installation will light up the ION department store in Singapore with its merry resplendence.
The Chronograph Watch Prize is awarded to Bulgari, for the Octo Finissimo Chronograph GMT Automatic.
The Jewellery Watch Prize is awarded to Bulgari, for the Serpenti Misteriosi Romani.
BVLGARI AND THE FARNESE BLUE DIAMOND
Bvlgari is proud to add a new chapter to its glittering diamond saga. The Brand will present the new life of an extraordinary historical stone – the Farnese Blue Diamond – and feature it as the special “guest star” of its 2019 Cinemagia High Jewelry collection.
A masterful and very subtle recut has unlocked the potential of this 300-year-old diamond. The original amazing stone has been turned into a unique miracle of nature and workmanship to be set on a contemporary Bvlgari creation.
THE FARNESE BLUE DIAMOND: 300 YEARS OF HISTORY
As its name indicates, the Farnese Blue has been linked to Italy for more than 300 years. The Farnese family is first mentioned in historical records as ruling the ancient city of Orvieto in 980, but their unforgettable saga really begins to intensify at the end of the 15th century when Alessandro Farnese (1468-1549) became pope under the name of Paul III.
Alessandro’s palace (now the French embassy) and his Villa Farnesina, both in Rome, are testimonies to his patronage of the arts. His son, Piero-Luigi, would become the first duke of Parma and the founder of a dynasty. In 1714, the last Farnese princess, Elisabetta, brought additional glory to the history of the family when she married King Philippe V and became Queen of Spain.
Due to a long war of succession, Spanish finances were in a very bad state at the time. In order to provide a suitable dowry for the new queen, all the Spanish colonies were requested to send wedding presents. A fleet of 12 ships sailed at the beginning of 1715 from Cuba, carrying gifts of gold, pearls, diamonds and enormous emeralds.
Unfortunately, the fleet encountered a hurricane in the Gulf of Florida and eleven of the ships were destroyed. Only one reached Sevilla, carrying the magnificent wedding present of the governor of the Philippines Islands: a blue diamond of 6.16 carats.
Elisabetta’s union with King Philippe V of Spain was a very happy one and they had numerous children. However, it seems Queen Elisabetta had a special fondness for her second son, Philippe. In 1748, she managed to obtain for him the dukedoms of Parma and Piacenza, the estates of her Farnese ancestors whose male line was extinct. Philippe sailed for Italy and it is presumably around that time that his mother gave him the blue diamond.
For more than 250 years, the Farnese Blue Diamond was kept as part of the treasure of the Bourbon-Parma family. It was used in two settings: as a jewel on a tie pin and as an ornament on a wide diamond tiara. In 2018, the Farnese Blue Diamond was sold in Geneva by descendants of the Bourbon-Parma family for 6.7 million dollars.
Handcrafted in Rome with love, magnificent high jewelry with the pazzia of the finest films.
Bvlgari unveils Cinemagia, its spellbinding, new high jewelry collection. A celebration of the Italian Maison’s passionate relationship with the silver screen, Cinemagia spotlights the same boundless creativity and visionary expertise at the heart of the finest films.
Fueled by the larger-than-life spirit of the Eternal City, the magnificent Roman High Jeweler once more turns the impossible possible with Cinemagia. Daring, unprecedented color combinations, materials, gemstone cuts and artistry come together in the collection’s dreamlike masterpieces.
Infused with a nearly magical craftsmanship, Cinemagia captures all the wonder of the movies. Prepare to be delighted. Brace for surprise. Dare to dream: an enchanting journey into a world of unparalleled beauty awaits.
The Highlights of the Cinemagia Collection
Artfully fashioning gems into a new height of glamour begins at Bvlgari’s High Jewelry workshop in Rome: Limitless imagination. Immeasurable technical ingenuity. Inexhaustible passion. These Roman values drive a new, daring level of artistry in Cinemagia. Just one majestic statement necklace demands more than 500 hours of work and pushes the boundaries of jewelry design with singular innovations. The result is inestimable: a masterpiece that turns its wearer into a captivating, scene-stealing star.
The Action! Necklace
Epitomizing the most authentic spirit of Bvlgari’s vision, visionary and bold, the Action! necklace celebrates 1885’s groundbreaking invention of celluloid roll film, which is evoked through a sinuous and flexible sophisticated construction hiding a spring mechanism. This dynamic, exuberant piece, which required 800 hours to be fully assembled, is crafted from black-silver zirconium, a hyper resistant metal which Bvlgari first introduces in the high jewelry business. Infused with a gentle, soft and supple effect, “Action!” is covered with diamonds, making this necklace a must-have piece on the next red carpet.
Three. two. one. Action!
Four little words are all it takes to mobilize an entire movie set, and the epic adventure of Cinemagia naturally begins with action, too. The Action! Necklace celebrates the groundbreaking invention of celluloid in 1885. Known for its cutting-edge daring, Bvlgari marks the event with its own innovation, the introduction of zirconium. An entirely new metal in high jewelry design, zirconium has a striking black-silver sheen that impeccably renders an old piece of film.
Involving more than 800 hours of work by a single goldsmith, the Action! necklace remarkably features the flexibility of film, though it’s encrusted with 32 carats of pavé diamonds. Rulebreaking, visionary, dazzling and entirely surprising, the Action! necklace is quintessential Bvlgari and consummate Cinemagia. The Action! of film whisks the moviegoer to legendary lands, and one of the most fabled is the Emerald City in the Wizard of Oz. “It’s a place that stands out for its jewel-like brilliance and for the hope it awakens.
For Dorothy and her friends, it is the destination of salvation and happiness,” says Lucia Silvestri, Bvlgari’s Creative Director. The enchanting magic of the metropolis is captured by the Emerald City necklace, featuring a showstopping 21.49-carat emerald. Around the stunning stone, rows of triangular prisms, set with pavé diamonds and emeralds, evoke towers. The sumptuous piece is designed to leave you as awestruck as Dorothy at her first glimpse of the city’s vibrant, green skyline.
Inspired by the magical capital of the Land of Oz of 1939’s American musical fantasy film Wizard of Oz, Emerald City reveals a graphic, 3D diamond, emerald and mother of pearl pave, which enfolds the central 21,49 karat emerald stone, who steals the spotlight with exuberant preciousness – a distinctive feature of Bvlgari’s outstanding creations.
The Roman jewelry house’s savoir-fair with colorful and brilliant gemstones is also fully expressed with Forever Emerald, a geometric necklace dominated by a showstopping 24.31-carat cabochon emerald for a timeless and glamorous indomitable allure.
10 YEARS TOGETHER TO CHANGE THE FUTURE
Bvlgari unveils the new silver and onyx Save the Children pendant to celebrate the
10th anniversary of the partnership and the ambitious goal of $100 M of overall
In 2009, to commemorate its 125th anniversary, Bvlgari celebrated its past by committing to a better
future for the world’s most vulnerable children, starting a joint path with Save the Children, driven
by an audacious dream. Over the last ten years, the powerful vision of the Roman Jeweller and the
100-year-long experience of the NGO, allowed to reach tangible results, helping over 1,5 million
children to make their dreams come true through the power of education.
Now, in 2019, the 10 years of the ambitious partnership are coming together with the
100 years of Save the Children’s foundation for a truly unique joint anniversary.
A century of progress for children, that once more inspired the Roman Jeweller in the launch of a
new pendant – enriching the custom-made Save the Children jewellery collection – and in the
achievement of a new, challenging goal: to round its overall donations to Save the Children to
$100M within a year.
The new pendant in sterling silver and onyx is inspired by the iconic BVLGARI collection,
reimagining one of the Maison’s most distinctive designs. The unmistakable hard stone disk is
encircled by the bold double logo and topped by a precious red ruby from Mozambique, whilst its
back unveils the charity’s emblem with its promising and hopeful message. To be launched in May
2019, the new pendant will be retailed at $770 (€ 750) of which €75 are directly donated to Save
The new piece will be the fourth addition to the custom made jewellery collection, which now counts
three silver and black ceramic creations inspired by B.zero1’s design: a ring, a bracelet and a pendant
respectively retailed at $560 (€530), $580 (€560) and $620 (€600), of which €75 go to the
To date, the successful sales of Bvlgari’s Save the Children jewellery collection have helped to raise
almost $90M (€80M) globally, primarily invested to guarantee quality education as an
indispensable premise for development. Other key areas of intervention are youth empowerment,
providing adolescents with the practical skills they need to find a job and earn a living, emergency
response and the fight against poverty through targeted programs in the communities.
Ten years ago, Bvlgari and Save the Children put their strengths together with the dream to achieve
a tangible impact on the lives of the most vulnerable children around the world, directly reaching
over 2,1 million beneficiaries, of which 1,5 million children. Today, drawing inspiration from our
joint past, we keep looking together to the future, in the steadfast belief that education can save
lives: in 10 years of shared vision and a century of progress for children, together we could reach
for the “ambitious” target of $100M of raised funds and millions of dreams that became – and will
keep becoming – true – Bvlgari CEO, Jean-Christophe Babin.
Pascal Grenacher: First of all, we would like to welcome you and thank you for being our guest today. It’s great to see you again. Can you tell us something about being a speaker at this Dubai Watch Week event in London?
Fabrizio Buonamassa: Thank you for having me. Speaking of Dubai Watch Week itself, I have to admit, it has definitely become one of my favourite events in the watch industry. It is something completely different compared to other manifestations organized in our business. While we were there, we didn’t talk about sales actually; we simply talked about interesting topics, such as the evolution of the watch market, trends, etc. It was refreshing to see such a different format, so cleverly organized, and I am truly grateful for the invitation. I am very, very happy to be a part of it.
Pascal Grenacher: What are your thoughts on their move, as the event is no longer organized only in Dubai?
Fabrizio Buonamassa: It is a new challenge, a different occasion, for sure. Personally, I find London to be one of the most inspiring cities in the world. It is definitely one of the most important ones. It is a great opportunity, without a question. People might find it strange, you know, because of the different weather, but it is not an obstacle whatsoever. It can work equally as successful here as it did in Dubai. The venue is fantastic; the city’s contemporary art scene is incredibly thrilling, so for me, the decision to organize it here in London was brilliant.
Pascal Grenacher: I agree, London is an amazing city, there are so many beautiful places to visit; a town with a rich history, and of course, Christie’s Headquarters are here, so that’s another asset. Thank you for your comments on Dubai Watch Week.
Now, moving on, could you tell us something about the BVLGARI Watch Collection?
Fabrizio Buonamassa: Of course. Well, we are very proud of our new launches, it is obvious that the overall brand perception has improved – which is great. I mean, the Octo Finissimo is a major success. When you create a collection of automatic timepieces with so much diversity when it comes to movement, finishing, and material, it is always a risk. That is why this success meant a great deal to us. It presents an enormous asset, of course. After winning the Grand Prix d’Horlogerie in Genève in 2017, we received the IF Gold Design Award and the Red Dot: Best of the Best award. Naturally, this makes us very happy. It shows the BVLGARI quality. I am a designer, and for me, the most exciting part was to get recognition for the design product.
Of course, designing is not a one-man-show, our whole team played an important part. We are a big company, and everyone works hard. From the manufacturer to the designer, each person contributed in their own way. I would often make sketches, trying to come up with an innovative design for the timepiece. I would ask the designers in my team to change how the watch was to be worn, to create a new clamp, a new buckle, and this approach helped us to come up with a prototype in no time. My sketches quickly became 3D files, thanks to the incredible effort put in by my colleagues.
Pascal Grenacher: So, you’re saying it is all about teamwork?
Fabrizio Buonamassa: Indeed. Teamwork is everything because we have the manufacturing side, the development team, the designers, the marketing team, and all of them are working hard for our success.
Pascal Grenacher: You talked about the Finissimo range. Are you planning on developing this product further?
Fabrizio Buonamassa: It is difficult to manage all these breakthroughs and improvements at once. We take it one step at a time since we speak very sophisticated movements with very unique designs. We have to match all these elements together, everything has to be flawless. Opportunity never knocks twice. That is why I believe that our approach is the correct one; we have to be very patient and make the right choices. Most importantly, the process of developing these pieces with different materials and colours is no walk in the park.
Pascal Grenacher: You mentioned Baselworld earlier today; this is a hot topic. Could you tell us something more about it?
Fabrizio Buonamassa: To tell you the truth, that is not really my thing. I mean, whether the boutique is in Rome, Shanghai or Basel makes no difference to me. I would say that this fair format is getting a bit old, outdated… But, still, this is a process that is evolving. We are in the middle of the transition, I believe, and it needs time to be successful. Nevertheless, we absolutely love hosting these events, our booths are always crowded, which is great to see. Everybody loves the Italian way: a warm welcome for our guests, who know how easy-going and unreserved we are. It is all about exchanging knowledge and having fun. We are enjoying great success with our events, our restaurant, our bar and we hope our guests are happy with us too.
Pascal Grenacher: We would appreciate it if you could give us your thoughts on the Middle East customers, your clients there, and the market development in Dubai.
Fabrizio Buonamassa: It has always been a very important and historical market for us. Although it differs from ours when it comes to taste, it is a market that works very well to this day. People here are attracted to different colours, proportions and even fragrances when compared to our customers in the Middle East. It’s one of my favourite places in the world. The people there are very kind and the setting is quite appealing. We have our hotel in Dubai, which serves as a great way to make all these amazing events and talk about the brand with various people. We get to connect with potential clients and people who are interested in the brand as a whole; not just watches or jewellery. We tell them about our brand, why it is so unique, about its style and history – it is an experience that goes well beyond the brand itself, really. In the next two years, we hope to open another venue in Moscow with the same goal in mind.
Pascal Grenacher: Thank you so much for your time and effort to help us learn something about your brand and vision. I have only one question left. What makes you happy, besides watchmaking?
Fabrizio Buonamassa: I consider myself a lucky, lucky man because my work is my passion. Every day I make different sketches because I love to do it. I am curious about objects, materials, and our brand has given me this inspiration and desire to make sure every decision is a step forward for us. The people I had the pleasure of meeting in London, Dubai, Tokyo, New York, all of them have helped me to push forward. For instance, the design of Divas’ Dream timepieces was conceived in a hotel in Beijing, overnight. This shows that we can never know when the perfect idea might come. Lots of pens and lots of paper is needed to make sure the right idea does not evaporate.
The inspiration can come from anywhere; literally, anywhere. After all this time, I do not classify pieces into jewellery, watches, cars, etc. For me, it is difficult to leave out certain details that represent Bulgari as a brand. As an industrial designer, I can adapt these ideas to every object in my sketches; not only watches or jewellery. In the same way, while I was working as a car designer, I always tried to find inspiration from outside the world of cars. It is not easy, there are no rules, but this creative flow is something that each of us can try to nourish every day by keeping our eyes open for different and unexpected sources of imagination.
Of course, for me, it is all about objects. I love cars, motorbikes, vintage cars, timepieces.
Pascal Grenacher: And you are doing a great job if you ask me! Once again, thank you very much for the interview. That was the last question.
Fabrizio Buonamassa: Thank you. It was nice talking to you.