Exceptional design has the power to move us at first glance. Yet, its magic is far more intricate than simply capturing the eye. The true measure of a design icon is its ability to contribute to performance and precision. It is a formula known as form follows function: style and engineering in perfect balance to deliver an unparalleled experience to its owner.

Baume & Mercier has followed this philosophy of perfection for 187 years. Each timepiece we create is a handcrafted study of how design can deepen craftsmanship and quality. A masterwork to be cherished and a statement of pride for those forged in the same restless spirit of exploration, passion and confidence.

As the next evolution of the partnership with the Carroll Shelby Company initiated in 2015, we are thrilled to extend our exclusive Shelby Cobra® collection with a focus on its most enduring design achievement. Our inspiration is the legendary Shelby Cobra Daytona Coupe*, the most iconic car in American motorsports.

In celebration of its legacy, Peter Brock personally joined with Baume & Mercier’s Design Director Alexandre Peraldi to create a collection that sets a new standard in style and presence. The result is the Clifton Club Shelby® Cobra Limited Editions, pinnacle chronographs launched for the first time within the Clifton collection. Every sweeping line and detail present on the iconic Shelby Cobra Daytona Coupe has been interpreted in stunning form.

Always looking for an edge, Carroll Shelby asked peter brock, now recognized as one of the greatest automotive designers of our lifetime, to sketch a new, better body that could be adapted to the existing cobra chassis.

Then he assigned his most important development engineer, Ken Miles, to the project. Even though many were skeptical that it would be successful, Carroll continued to finance and support development of the Cobra Daytona Coupe by his team.

Quietly working in Carroll Shelby’s crowded Venice, Calif., racing garage, Brock, Miles and other team members brought this vision of an aerodynamic GT racer to life against incredible odds. In just 90 days, the Daytona Coupe went from sketch to finished car, proving itself a winner from its first race in 1964.

Shortly before the first race of the 1964 season, the Shelby team took their creation to Riverside for a test drive. After just 20 laps, racing director and champion Shelby driver Ken Miles walked up to Carroll Shelby and delivered his verdict. The Daytona Coupe wasn’t just lightning fast, but beautifully poised and stable. It was ready to compete without a single modification.

Shelby’s tenacity paid off. During a spectacular initial season, Shelby American repeatedly put the Daytona Coupe in the winner’s circle. Dan Gurney and Bob Bondurant drove a Shelby Cobra Daytona Coupe (CSX2299) to win its class at Le Mans that year, the first victory at that 24 hour race by an American car. They also set the world alight with a blistering 196 mph (315 km/h) performance on the famous Mulsanne straight (36 mph faster than the acclaimed Cobra small block).

The Daytona Coupe returned to competition in 1965 in dominating fashion. From Sebring and the Nürburgring to the 24 Hours of Le Mans, Shelby fielded six Daytona Coupes to give America its first GT class World Sportscar Championship, culminating with glory at Reims on US Independence Day: July 4, 1965.

A luxury watch providing the optimum time-keeping experience for every man is Baume & Mercier‘s Clifton Chronograph Complete Calendar. It is a revelling of the present, and the revealing of the future, right on one’s own wrist. The handsomely-clad watch is powered by two powerful complications: a chronograph and a complete calendar, featuring moon phase, day and month indicator, and a 24-hour clock.

Under the 12 o’clock position is the calendar, explicitly noting the present date in a round aperture. Below it, just above the 6 o’clock, is the moon phase function, which highlights a moving moon that rotates in each lunar month. The chronograph function is recorded by the blue steel hands.

Charmingly masculine, the Clifton Chronograph Complete Calendar is designed with timeless aesthetics that will never go out of style. The 43-mm case showcases all functions at one glance, each nestled in the silvery satin dial accentuated with gold Arabic numerals and hands. At the back, one can see the beautiful movement showcased through the sapphire crystal back-case, engraved with Côtes de Genève pattern—the brand’s favourite adornment. Little details, such as the matte steel-finish and splashes of blue tones, indulges more of the watch’s gentlemanly appeal.

Simple, elegant, yet highly ergonomic, this timepiece is definitely a keeper. Powered by an exclusive Calibre Valjoux 7751 automatic movement and a visually-enthralling weight oscillation, anyone will be proud to showcase this piece of haute horlogerie. Add to that a few more exciting virtues: this watch comes with a power reserve of 48 hours and can stand up to approximately 50m under water.


  • Valjoux 7751 automatic movement
  • Chronograph and Complete Calendar Functions featuring Moon Phase, Day, Month and Central hand date
  • 24-hour indicator
  • 48-hour Power Reserve
  • 4 Hz Frequency
  • 50m Water Resistance
  • 43mm in diameter
  • Sapphire crystal case and case back
  • Satin-finished silver dial
  • Oscillating weight features Côtes de Genève pattern
  • Black alligator strap

With Clifton Chronograph Complete Calendar, one will never lose time. This timepiece is available in three versions, either with black or brown square-scaled alligator leather, or steel straps. Baume & Mercier adds an interesting feature to its strap design—the three-folding buckle, which is clasped firmly by a security button for a more comfortable fit.



Swiss luxury watchmaker Baume & Mercier offers a curtsy to American racing driver and auto designer, Carroll Shelby. In a Clifton-inspired timepiece series, the brand gives a nod to Shelby’s league of high-end sports car while pointing out his best work. The Cobra CSX212B, during the 1963 12 of Sebring Race, tramples its competition and rose to glory, cementing Shelby’s name and fame throughout the auto racing history.

The new line of timepiece is aptly called Cobra—a manufacture derived from the Clifton series, while imbibing features and virtues of Shelby’s genius. It is, in effect, a narrative of a race car on one’s wrist. The watch blatantly reflects a “spirit of competition” that makes legends out of present heroes, encouraging each wearer to go forth and seize the day.

Baume & Mercier created this watch to endure. Powered by a Swiss-made self-winding mechanical movement and a weight oscillation, it offers high-performance timekeeping with a touch of athletic luxury. One of its notable features: its triple functions including a date indicator, chronograph and tachymeter. Everything is bound in a sapphire case, with silvery Arabic numerals glowing above the black dial. The sunburst design and the circular apertures will remind one of a car’s dashboard. Superluminova tints are splashed on the hands and numbers for a clearer view in the dark.

The dial already looks astounding, but Baume & Mercier pays attention to the back as well. Beneath the sapphire crystal case back is a dark-coloured snailed PVD oscillating weight in Côtes de Genève  pattern. And, with a true spirit of Shelby, the makers included special engravings, including a Shelby® Cobra Edition signature, for the collector’s pleasure.

The entire aesthetics of Clifton Cobra is wrapped off with a prim looking black alligator strap, with a yellow rubberized lining underneath for an exciting pop of colour.


  • Valjoux 7753 mechanical self-winding movement
  • 48-hour Power Reserve
  • 4 Hz Frequency
  • 50m Water Resistance
  • Chronograph, Tachymeter and Date functions
  • 44mm in diameter
  • Sapphire crystal and case back
  • Weight oscillation in Côtes de Genève and Phi logo decor
  • “Shelby® Cobra Edition” “One out of 1963” engravings on case back
  • Black vulcanized rubber strap with triple folding buckle