Clifton Baumatic Day-Date, Moon-Phase

A New Aesthetic Exceptionally Crafted in a Solid Block of Rose Gold

An extraordinary timepiece joins the Baume & Mercier Clifton Baumatic collection. A new small complication with a unique look in addition to day-date and moon-phase.

The Baumatic BM14 in-house calibre embodies the full expertise and enthusiasm that has driven Baume & Mercier to create a new model. It now features a beautiful complication that reinforces the traditional watch expertise with a reliable, exclusive mechanism. This self-winding movement features a 5-day power reserve.

Clifton Baumatic Day-Date, Moon-Phase

In addition to functional considerations, there is an omnipresent pursuit of balance in the proportions and of harmony in the choice of materials and colours.

The round 42 mm rose gold case with satin-polished double-bevelled edges emphasizes the gradated lacquered grey dial. The dial reveals the moon-phase against a starry sky background accentuated by the smoky grey sapphire crystal. It is adorned by riveted trapezoid-shaped hour markers and elegant golden alpha-shaped hands. A domed sapphire crystal with a glare resistant coating offers excellent readability.

Clifton Baumatic Day-Date, Moon-Phase

As an ultimate touch of elegance, the piece is mounted on an interchangeable blue alligator strap with Bordeaux overstitching along the lining and bar tacking at the buckle. A fun yet reliable way to vary the look of the watch on a whim is made possible by a system of small curved bars with lugs requiring no tools.

A new Clifton that embodies the elegance and expresses the expertise of the Baume & Mercier House, specially designed for the connoisseur of beautiful watches.

Baume & Mercier

The Clifton Baumatic collection is composed of refined, aesthetic timepieces that offer great technical reliability. These not-to-be-missed allies of any connoisseur seeking performance and innovation offer a selection of materials and colors to suit any style.

A must-have for the chic gentleman, the gold Clifton Baumatic model takes elegance one step further. Its perfectly proportioned round case is made of 18-carat pink gold. The “warm” white porcelain-finish dial is adorned with golden hour markers and hands.

Faceted, riveted trapezium-shaped markers set the pace for the elegant, slender alpha hands, while an oversized date aperture opens at 3 o’clock. The minute track and the central focal point symbolize COSC certification and bring out the beauty of this harmonious display.

The self-winding modern caliber features carefully crafted traditional finishes – circular graining, sandblasting, snailing or even Côtes de Genève – on the plate, bridges and on the open-worked gold-toned tungsten oscillating weight. The black alligator strap with pin buckle adds a final touch of comfort, and can be easily interchanged without any tools thanks to its spring bar system.

The backs of each of the two timepieces may be engraved with a personalized message to bring a special, memorable touch to your holiday gift. An expression of affection for a truly unique object.

The Classima Lady line is characterized by elegant simplicity. Each model offers the classic hour and minute functions as well as the date, discreetly nestled in an aperture at 3 o’clock on the dial. New faces, additional sizes, and the choice between a quartz or self-winding mechanical movement: this line is designed to offer every woman the watch that best fits her.

A true ode to femininity, the self-winding diamond-set Classima Lady enhances the collection as the queen of this year’s holidays. This model reveals a luminous face in white mother-of-pearl, embellished by diamonds set into the design all around the bezel. Its frosted silver minute track along the edge of the dial brings a perfect finishing touch to its timeless style. The 31mm case features a transparent sapphire back that makes it possible to admire the self-winding movement within. The piece is mounted on a five-strand stainless steel bracelet equipped with a triple folding buckle and push-pieces.


Exceptional design has the power to move us at first glance. Yet, its magic is far more intricate than simply capturing the eye. The true measure of a design icon is its ability to contribute to performance and precision. It is a formula known as form follows function: style and engineering in perfect balance to deliver an unparalleled experience to its owner.

Baume & Mercier has followed this philosophy of perfection for 187 years. Each timepiece we create is a handcrafted study of how design can deepen craftsmanship and quality. A masterwork to be cherished and a statement of pride for those forged in the same restless spirit of exploration, passion and confidence.

As the next evolution of the partnership with the Carroll Shelby Company initiated in 2015, we are thrilled to extend our exclusive Shelby Cobra® collection with a focus on its most enduring design achievement. Our inspiration is the legendary Shelby Cobra Daytona Coupe*, the most iconic car in American motorsports.

In celebration of its legacy, Peter Brock personally joined with Baume & Mercier’s Design Director Alexandre Peraldi to create a collection that sets a new standard in style and presence. The result is the Clifton Club Shelby® Cobra Limited Editions, pinnacle chronographs launched for the first time within the Clifton collection. Every sweeping line and detail present on the iconic Shelby Cobra Daytona Coupe has been interpreted in stunning form.

Always looking for an edge, Carroll Shelby asked peter brock, now recognized as one of the greatest automotive designers of our lifetime, to sketch a new, better body that could be adapted to the existing cobra chassis.

Then he assigned his most important development engineer, Ken Miles, to the project. Even though many were skeptical that it would be successful, Carroll continued to finance and support development of the Cobra Daytona Coupe by his team.

Quietly working in Carroll Shelby’s crowded Venice, Calif., racing garage, Brock, Miles and other team members brought this vision of an aerodynamic GT racer to life against incredible odds. In just 90 days, the Daytona Coupe went from sketch to finished car, proving itself a winner from its first race in 1964.

Shortly before the first race of the 1964 season, the Shelby team took their creation to Riverside for a test drive. After just 20 laps, racing director and champion Shelby driver Ken Miles walked up to Carroll Shelby and delivered his verdict. The Daytona Coupe wasn’t just lightning fast, but beautifully poised and stable. It was ready to compete without a single modification.

Shelby’s tenacity paid off. During a spectacular initial season, Shelby American repeatedly put the Daytona Coupe in the winner’s circle. Dan Gurney and Bob Bondurant drove a Shelby Cobra Daytona Coupe (CSX2299) to win its class at Le Mans that year, the first victory at that 24 hour race by an American car. They also set the world alight with a blistering 196 mph (315 km/h) performance on the famous Mulsanne straight (36 mph faster than the acclaimed Cobra small block).

The Daytona Coupe returned to competition in 1965 in dominating fashion. From Sebring and the Nürburgring to the 24 Hours of Le Mans, Shelby fielded six Daytona Coupes to give America its first GT class World Sportscar Championship, culminating with glory at Reims on US Independence Day: July 4, 1965.

A luxury watch providing the optimum time-keeping experience for every man is Baume & Mercier‘s Clifton Chronograph Complete Calendar. It is a revelling of the present, and the revealing of the future, right on one’s own wrist. The handsomely-clad watch is powered by two powerful complications: a chronograph and a complete calendar, featuring moon phase, day and month indicator, and a 24-hour clock.

Under the 12 o’clock position is the calendar, explicitly noting the present date in a round aperture. Below it, just above the 6 o’clock, is the moon phase function, which highlights a moving moon that rotates in each lunar month. The chronograph function is recorded by the blue steel hands.

Charmingly masculine, the Clifton Chronograph Complete Calendar is designed with timeless aesthetics that will never go out of style. The 43-mm case showcases all functions at one glance, each nestled in the silvery satin dial accentuated with gold Arabic numerals and hands. At the back, one can see the beautiful movement showcased through the sapphire crystal back-case, engraved with Côtes de Genève pattern—the brand’s favourite adornment. Little details, such as the matte steel-finish and splashes of blue tones, indulges more of the watch’s gentlemanly appeal.

Simple, elegant, yet highly ergonomic, this timepiece is definitely a keeper. Powered by an exclusive Calibre Valjoux 7751 automatic movement and a visually-enthralling weight oscillation, anyone will be proud to showcase this piece of haute horlogerie. Add to that a few more exciting virtues: this watch comes with a power reserve of 48 hours and can stand up to approximately 50m under water.


  • Valjoux 7751 automatic movement
  • Chronograph and Complete Calendar Functions featuring Moon Phase, Day, Month and Central hand date
  • 24-hour indicator
  • 48-hour Power Reserve
  • 4 Hz Frequency
  • 50m Water Resistance
  • 43mm in diameter
  • Sapphire crystal case and case back
  • Satin-finished silver dial
  • Oscillating weight features Côtes de Genève pattern
  • Black alligator strap

With Clifton Chronograph Complete Calendar, one will never lose time. This timepiece is available in three versions, either with black or brown square-scaled alligator leather, or steel straps. Baume & Mercier adds an interesting feature to its strap design—the three-folding buckle, which is clasped firmly by a security button for a more comfortable fit.



Swiss luxury watchmaker Baume & Mercier offers a curtsy to American racing driver and auto designer, Carroll Shelby. In a Clifton-inspired timepiece series, the brand gives a nod to Shelby’s league of high-end sports car while pointing out his best work. The Cobra CSX212B, during the 1963 12 of Sebring Race, tramples its competition and rose to glory, cementing Shelby’s name and fame throughout the auto racing history.

The new line of timepiece is aptly called Cobra—a manufacture derived from the Clifton series, while imbibing features and virtues of Shelby’s genius. It is, in effect, a narrative of a race car on one’s wrist. The watch blatantly reflects a “spirit of competition” that makes legends out of present heroes, encouraging each wearer to go forth and seize the day.

Baume & Mercier created this watch to endure. Powered by a Swiss-made self-winding mechanical movement and a weight oscillation, it offers high-performance timekeeping with a touch of athletic luxury. One of its notable features: its triple functions including a date indicator, chronograph and tachymeter. Everything is bound in a sapphire case, with silvery Arabic numerals glowing above the black dial. The sunburst design and the circular apertures will remind one of a car’s dashboard. Superluminova tints are splashed on the hands and numbers for a clearer view in the dark.

The dial already looks astounding, but Baume & Mercier pays attention to the back as well. Beneath the sapphire crystal case back is a dark-coloured snailed PVD oscillating weight in Côtes de Genève  pattern. And, with a true spirit of Shelby, the makers included special engravings, including a Shelby® Cobra Edition signature, for the collector’s pleasure.

The entire aesthetics of Clifton Cobra is wrapped off with a prim looking black alligator strap, with a yellow rubberized lining underneath for an exciting pop of colour.


  • Valjoux 7753 mechanical self-winding movement
  • 48-hour Power Reserve
  • 4 Hz Frequency
  • 50m Water Resistance
  • Chronograph, Tachymeter and Date functions
  • 44mm in diameter
  • Sapphire crystal and case back
  • Weight oscillation in Côtes de Genève and Phi logo decor
  • “Shelby® Cobra Edition” “One out of 1963” engravings on case back
  • Black vulcanized rubber strap with triple folding buckle