Exclusive and trailblazing: the newest trendsetting creations and the most brilliant innovations from the international watch and jewellery industry celebrate their premieres at Baselworld 2017. The most prestigious and best-known global brands, the most renowned buyers and the most influential international media unite here under one roof from 23 to 30 March. This year, Baselworld presents another highlight for its visitors: the new ‘Design Lab’ provides an incomparable platform for successful designers and up-and-coming brands.

Whether they’re luxury manufacturers or top designers, renowned specialized dealers or the best sources for diamonds, gemstones, pearls and technology: each year, Baselworld magically attracts the crème de la crème of this multifaceted industry. That’s because Baselworld is renowned as the premier event for the world’s watch and jewellery industry. It is the planet’s most spectacular stage for the latest collections and trend- setting innovations, which the whole world will be talking about for the following 12 months.

Baselworld is always a trendsetter, even with its exhibition concepts. This year’s visitors can experience a new highlight. For the first time, a special area is dedicated exclusively to well-known designers and promising brands: the ‘Design Lab’ is simultaneously also a strong sign showing the ongoing growth of the show’s competence in jewellery. “Many rising talent designers and brands with unconventional ideas are active in this branch of industry. The ‘Design Lab’ concept provides them with the ideal platform to be perceived in the most publicly effective manner. Our artists experiment as one would in a laboratory, so the name ‘Design Lab’ instantly suggested itself”, explains Baselworld’s Managing Director Sylvie Ritter.

Attractively located in a highly frequented area (Hall 1.1), approximately 30 selected participants present themselves and their special jewellery concepts to the show’s international visitors. The exhibitors here include design icons such as Georg Spreng and Marcin Zaremski, newcomers such as Christina Rasmussen and Liliana Guerreiro, as well as up-and-coming brands such as Setare and Capolavoro. “The ‘Design Lab’ is a gigantic opportunity to also present our creations to an international audience. We look forward to Baselworld and to the encounters we’ll experience there”, says Capolavoro owner’s Gerhard Fritsch.

The ‘Design Lab’ offers perfect surroundings for visitors and exhibitors to strike up conversations. Baselworld thus reaffirms its leading role as the world’s most innovative show in the watch and jewellery industry.

Countdown to the one unmissable trendsetting show Baselworld 2016!

Baselworld 2016 is in the starting blocks poised for take-off. Anticipation rises as the one unmissable trendsetting show gets ready to capture the hearts and minds of the 150,000 attendees and 4,000 press representatives as well as consumers around the world. The premier show representing all sectors of the world’s watch and jewellery industry goes live from 17th to 24th March, 2016!

The unrivaled premier marketplace for an entire industry

What exemplifies Baselworld is its unique ability to regroup the biggest and most prestigious watch and jewellery brands in the world, emerging design talent, the finest retailers and the global press. Over and above that, Baselworld has firmly established its role as the most important platform that showcases those innovations, creations and brand new collections that set the trends and determine what will be worn and most talked about in the coming year. “There are always collections at Baselworld that stir up excitement with our customers,” says Greg Simonian, President of Westime, USA, who continues saying that he “gets text messages from clients–starting the first day of Baselworld!—asking me to get such-and-such a novelty that they just read about on a blog or social media from the show. So you can imagine how that anticipation builds all year!” Baselworld is also the leading global event for diamonds, gemstones and pearl merchants as well as machinery and other suppliers to the industry as every year 1,500 brands from 40 countries exhibit in spectacular pavilions on 141,000m2. On hand to witness all of this innovation and creativity are no fewer than 4,000 of the world’s most prestigious press who deliver up-to-date editorials to consumers in every corner of the planet.

A tribute to the high-value of this show for Switzerland and the wider world, Baselworld is inaugurated every year by a member of the Swiss Federal Council. This year, Federal Councillor Simonetta Sommaruga, Head of the Federal Department of Justice and Police, will grace the show with her presence and officially open Baselworld on Thursday March 17, 2016.

New trends reverbate around the world

Baselworld has achieved this unrivaled status as the one unmissable show for the watch and jewellery industry clearly because the amazement it creates reverberates around the world, extending well beyond those professionals who attend the show to the consumers who know that what is presented at Baselworld will be the must haves in watch and jewellery fashion.