TAG Heuer kicks off the 50th anniversary celebrations for the Monaco timepiece at the Monaco Formula 1 Grand Prix, the legendary event that gave the watch its name in 1969.
In honour of this milestone, throughout the year, five creations will be successively revealed, inspired by the different decades from 1969 to 2019, and paying tribute to timeless design, enduring innovation and a style icon now more contemporary than ever.
The Monaco’s daring and iconic design has made it instantly recognisable. Every aspect of the Monaco timepiece design was radical, and went where no other watch had gone before in terms of design and technology. Not only was the TAG Heuer Monaco the first ever water-resistant square watch, it was also the first to feature an automatic-winding chronograph movement.
Highlighting the breakthrough and yet timeless design of the original Monaco, TAG Heuer have created five new models inspired by the trends, colours and styles that characterised each decade of the Monaco’s half-century history.
Emblematic geometric shapes and colours from the 1970s, combined with a timeless Côtes de Genève pattern are some of the features that distinguish the first model to celebrate the Monaco’s 50th anniversary.
Presented on a brown leather strap with holes lined in light brown, this stainless-steel timepiece has been produced in an edition limited to only 169 pieces. The green dial features brown and yellow touches and a Côtes de Genève finishing. The hands are coated with SuperLuminova®. Only a quick glance at the subdials and the position of the crown is needed to recognise this unconventional timepiece’s Monaco lineage.
The caseback of this 1970s-inspired timepiece is engraved with the original “Monaco Heuer” logo as well as “1969-1979 Special Edition” and “One of 169”.
Beating inside the case is the renowned Calibre 11, a modern version of the automatic-winding chronograph movement that made its debut inside the original Monaco in 1969.
TAG Heuer Automatic Calibre 11, diameter 30 mm, 59 jewels, balance oscillating at a frequency of 28,800 vibrations per hour (4 Hz), 40-hour power reserve
Chronograph with seconds and minutes; date, hours, minutes and small seconds at 3 o’clock
Diameter 39 mm, case in stainless steel, fixed bezel in stainless steel, sapphire crystal, polished steel crown at 9 o’clock and push buttons at 2 and 4 o’clock, water-resistant to 100 metres (10 bar), steel caseback with “1969-1979 Special Edition” and “One of 169” engravings
Green dial with Côtes de Genève finishing, sunray black gold plated small counters, polished, facetted indexes, brown and yellow touches on hands and indexes
Brown calfskin leather strap, polished folding clasp in stainless steel
Limited to 169 watches
Like the watch itself, the watch box is also inspired by the original. Each of the special-edition models comes in a box with colours that match the watch and the decade it represents. The 1970s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal chequer-pattern stripe. The watch is placed on a yellow cushion and surrounded by a green interior – the same colour found on the dial.