By Roberta Naas / Atimelyperspective.com

In a very exciting move for TAG Heuer, the brand unveils its newest timepiece and fashion-forward collaboration. It has partnered with Fragment Design’s founder and all-around Renaissance man, Hiroshi Fujiwara, also known as the Godfather of Streetwear. With a goal to re-introduce TAG Heuer’s 1960’s and 1970’s auto-inspired watches, the brand turned to Fujiwara for an updated, highly wearable style. He delivered. The new Heuer 02 Chronograph TAG Heuer x Fragment Design.

TAG Heuer x Fragment Design Heuer 02 Chronograph

TAG Heuer X Fragment Design Heuer 02 Chronograph

Hiroshi Fujiwara — founder of Fragment Design — has collaborated with some of the most renowned names in all walks of life since starting his brand in 2003. He has had significant impact on music, culture and design. As such, he was the perfect person (and company) for TAG Heuer to turn to for a collaboration when the brand opted to create a reinterpretation of its motor-racing C-case watches from the 1960’s and ’70’s.

TAG Heuer 02 Chronograph

The result is a nicely proportioned timepiece with minimalistic design that enhances the tachymeter scale on the bezel. To achieve a contemporary and stealth appeal, the black opaline dial features black embossed subsidiary counters at 3 and 9 o’clock. The white numerals and logo, as well as the red lacquered second hand, offer great contrast.  The 44mm watch is crafted in brushed steel and houses the Calibre Heuer 02 Automatic column-wheel chronograph movement. It offers 80 hours of power reserve. It also boasts a host of other exciting features, including a bold red sapphire case-back window and more.

TAG Heuer x Fragment Design Heuer 02 Chronograph