A memorable day for the people of TAG Heuer and la Chaux-de-Fonds, who had the chance to experience a once in a lifetime moment together with Red Bull Racing. The Red Bull Racing RB8, which competed in the 2012 FIA Formula One World Championship, was driven by ex-Formula One race driver Patrick Friesacher. For the occasion the space around TAG Heuer’s HQ was transformed into a Formula 1 circuit, where Patrick showed us the speed and agility of a Formula One car, as well as a show of force of the 8 cylinder engine as he completed many burnouts and donuts.

The mechanics were asked few questions about their role to maintain and care for this powerful machine while the Driver was able to share his feeling after driving in such an unexpected and impromptu circuit.

TAG Heuer and Red Bull Racing

TAG Heuer is the Official Timekeeper, Official Watch and Team Performance Partner of the Red Bull Racing team, following an agreement signed in December 2015. It was the team’s atypical approach to sport, performance and entertainment which appealed to TAG Heuer and which continues to be perfectly in line with the avant-garde Swiss watch brand’s marketing strategy.

Beyond the visibility generated simply by featuring in the team designation which appears throughout all race broadcasts, TAG Heuer can also be seen on the drivers’ helmets, their gloves, race suits, as well as on the team uniform and, of course, on the cars themselves; on the engine cover and chassis top. Naturally, the brand also supports the team on their wrists — either with connected watches, Formula 1 watches or with Carrera Heuer 01 models exclusive to the team.