The famous Link is celebrating its 30th birthday with a masterful makeover! A noticeably larger diameter (41 mm), an understated contemporary design, halfway between a round and cushion shape, all while retaining its signature: the iconic bracelet with its S-shaped links.

Now, after the successful relaunch in 2016 of the Link for women, TAG Heuer’s Link collection is getting a makeover for its 30th birthday with a new version exclusively for men: the new Link for men.

Link. A design that dates back to 1987. Its defining feature is the immediately recognisable bracelet, boasting the signature S-shaped links. It is both an iconic design and a standard bearer in terms of ergonomics and wearer comfort. Each link is rounded on the top, bottom and sides for an exceptionally smooth feel on the wrist.

Made entirely of steel, the bracelet is totally integrated into the case, making horns superfluous, and providing a more fluid and ergonomic design. The finishes are sophisticated, with a combination of polished and brushed finishes on the case and bracelet. With a diameter of 41 mm, the silver-plated open dial allows for maximum readability, while the bezel features two components, combining two designs: a cushion base and an overlaid ring. Thanks to its four subtle corners, the case shape lies between round and cushion, giving it a softer, more understated design.

This model houses an automatic Calibre 5 movement visible through a sapphire case-back, and offers some of the best value for money on today’s market, much to the delight of watch collectors. The Link for men is available with three dial variations: black, silver-plated and blue sunray.