TAG Heuer and the Red Bull Racing Team go further, and extend their partnership

The TAG Heuer name will continue to feature as part of the Team’s designation in the official Constructors’ listings

(2016 marked the first time that a watch brand has had its name directly attached to the name of a Formula One Constructor).

In continuation of the current terms of the agreement, the car name for the 2017 season will be the “Red Bull Racing – TAG Heuer RB13”

The TAG Heuer logo will continue to be seen prominently on the car, drivers and members of the Team.

Beyond the visibility generated simply by featuring in the team designation which appears throughout all race broadcasts, TAG Heuer can also be seen on the drivers’ helmets, their gloves, race suits, as well as on the team uniform and, of course, on the cars themselves; on the engine cover and chassis top.

In Abu Dhabi, yesterday evening, to coincide with the last Formula One Grand Prix of the season, Marc Biver, TAG Heuer Global Sports Director, and Christian Horner, Team Principal of Red Bull Racing, were joined by several guests and media today on the Rooftop of the Yas Viceroy Hotel on Yas Island to jointly announce that Red Bull Racing will continue to run with TAG Heuer branded engines for two more years, through the 2018 season. They were joined by Daniel Ricciardo and, together, the three men pressed a button to start a clock counting down to the next Grand Prix, which will take place in Australia on 26 March 2017. This fantastic gesture symbolizes the partnership between these two brands for the coming seasons.

Marc Biver, TAG Heuer Global Sports Director stated: “Formula 1 is part of TAG Heuer’s DNA. Red Bull Racing is a young, dynamic and driven team, perfectly in tune with our marketing strategy. This extension will give us even greater visibility, with a real focus on the future. We have a lot of different projects ahead of us in 2017, projects which are both creative and exciting. Our motto #DontCrackUnderPressure is our guiding principle in all our actions, with the support of the Red Bull Racing team and its highly contagious enthusiasm.”

Christian Horner, Team Principal of Red Bull Racing added: “I am very pleased to be extending our engine partnership with TAG Heuer today. TAG Heuer and Red Bull Racing are two brands which both have a passion for racing and a drive to do things differently, and this forms the basis of our partnership. The TAG Heuer motto of ‘Don’t Crack Under Pressure’ is something that we at Red Bull Racing live by day-to-day, so we look forward to helping TAG Heuer tell that story in the seasons ahead.”