TAG Heuer Becomes Title and Timing Partner of the Porsche Formula E Team
TAG Heuer and Porsche enter a long-term agreement for their Formula E engagement. The Porsche works entry into the ABB FIA Formula E Championship 2019/2020 will be under the name of TAG Heuer Porsche Formula E Team.
Both brands have a long history in motorsport. Building on previous successes, Porsche and TAG Heuer are now accelerating toward new frontiers with their engagement in Formula E, the world’s first electric street racing series soon starting its sixth season.
This ambition, this Avant-Garde vision as well as this passion for motorsport are part of the set of values shared by TAG Heuer and Porsche. This new partnership in Formula E will reap the benefits of combining expertise across various areas to push both companies to new dimensions in terms of technology, accuracy and connectivity.
TAG Heuer has been synonymous with motorsport for a long time and is also one of the founding partners of the ABB FIA Formula E Championship, which continues to gain momentum and fans all over the world.