Alec Monopoly, TAG Heuer’s Art Provocateur, is spending a week at the Swiss watchmaker’s Manufacture in La-Chaux-de-Fonds. The avant-garde artist is working on exclusive art pieces in a dedicated studio.

After his arrival in Neuchatel canton this Monday, Alec Monopoly visited the Manufacture and the TAG Heuer museum. As a watch enthusiast, he could travel through time and almost 160 years of watchmaking history. He also looked up to the clockmakers’ know-how.

Then, he invested a studio specially prepared for him. Now, it is his turn to show his creativity and his skill. Alec Monopoly plans on working all week on new and unique art pieces. His free spirit always looks for new places for creation. He now has a unique occasion to conquer a new expression field!

Interview for WATCHESPEDIA :

« My work with TAG Heuer is a little deeper than a collaborationIm the art provocateurso Im like a brandambassadorIm also going to be designing dials and bands for watches and creating one of a kind work for themwe will be transforming boutiques into art galleriesIts cool to have the juxtaposition of the watches and the artworkin a place that is not just a watch shopit becomes an art gallery at the same time.

MBiver is amazinghes the one that brought me in and he gives me full reign to do whatever I wantThe best part isbeing able to have the creative freedomthats when you get the best productsBeing creative is being original andcoming up with new ideas every daythinking out of the box.

I like to communicate happiness with bright colors and evoke emotions and connect with peopleyou know whenpeople see my artwork they think of childhood memoriesplaying monopoly with their family and I enjoy theirreactions in art shows when they are looking at my work and I see them smilingthey are laughing and looking at thepiece and thats truly amazing to me.

As an artist I just work like crazy