TAG Heuer, the Swiss avant-garde watchmaker, made its presence in the Alibaba Group Corporate Campus, announcing its e-commerce partnership agreement with Tmall.com. It is officially the TAG Heuer Tmall Time! This strong partnership with Tmall.com demonstrated TAG Heuer’s avant-garde spirit of #DontCrackUnderPressure, offering a brand new shopping destination for on-line consumers of the younger generation.

Mr. Benoit Toulin, President of LVMH for Greater China, Mr. Leo Poon, TAG Heuer General Manager of Greater China, Mr. Loic Biver, Head of Marketing of LVMH Watch & Jewellery Greater China, Mr. Dong Benhong (Zhang Wuji), Chief Marketing Officer of Alibaba Group, and Ms. Liu Xiuyun (Er Ding), General Manager of Tmall.com Apparel, together with Ms. Song Jia, friend of TAG Heuer attended the event and unveiled the brand-new online store. Ms. Song Jia’s attendance surprised everyone and pushed the event to its climax. Mr. Jean-Claude Biver, TAG Heuer CEO and President of the LVMH Watch Division also expressed his best wishes for the grand opening of TAG Heuer Tmall.com flagship store through video. In the meanwhile, known as the Fashion Queen, Ms. Song Jia gladly accepted the improvisational street snap challenge, and with Mr. Leo Poon together presented the TAG Heuer Carrera HEUER 01 and Carrera lady – these his-and- hers watches are now available exclusively on TAG Heuer Tmall flagship store.

Established in April 2008, Tmall.com is dedicated to providing a premium shopping experience for increasingly sophisticated Chinese consumers in search of top-quality branded merchandise, and was China’s largest third-party platform for brands and retailers in terms of monthly active users in 2015 (according to iResearch). TAG Heuer’s bold and innovative move, partnering with Tmall.com, will not only expand its reach to the younger generation in China in an all-rounded and effective way, but also will enhance the new consuming model of luxury watches.

The TAG Heuer Carrera collection, representing speed and passion that the brand has chosen for the his-and-hers watches exclusively on Tmall.com now, is the perfect interpretation of a brand- new starting point. HEUER 01 Chronograph for men demonstrates masculine to its extreme while the Carrera Lady manifests the best of feminine brilliance. And the amazing details breeze in a metropolitan charm, making it the best explorer for TAG Heuer into the wild world of digital shopping.

Mr. Leo Poon, TAG Heuer General Manager of Greater China, shared with us, “As the leading Chinese online shopping platform, Tmall.com is the ideal partner for TAG Heuer. In the celebration of the grand opening of TAG Heuer Tmall.com flagship store, we would like to thank all the Chinese consumers for their support to TAG Heuer. We will continue to promote the avant-garde spirit in our unique and innovative manner and to provide the younger generation with more products and service that is of greater energy.

Ms. Liu Xiuyun (Er Ding), General Manager of Tmall.com Apparel said, “It is a great honor to partner with TAG Heuer, the Swiss avant-garde watchmaker. And welcome to Tmall.com! We look forward 

to walking side by side with TAG Heuer to provide the perfect online shopping experience for the new generation so that everyone can enjoy an online shopping platform with quality service.”

Ms. Song Jia showed her support and said, “I am very glad to be here and to witness this unforgettable moment of TAG Heuer making its presence on Tmall.com. I believe that with this new digital destination the young consumers will have a better understanding of TAG Heuer’s image and products and to experience the brand’s spirit of #DontCrackUnderPressure.”

TAG Heuer has never stopped its exploration in the avant-garde world, no matter it is in traditional Swiss craftsmanship, sports spirit, art and music, lifestyle, or making its way into Tmall.com. The brand has always been close to the consumers of the younger generation, injecting new energy into the avant-garde spirit of #DontCrackUnderPressure one step after another and is becoming the perfect representation of the young people that are going to lead the world.