Today, TAG Heuer, the Swiss avant-garde watchmaker, partners with China Men's National Football Team to hold a press conference in Changsha, announcing to be China Men's National Football Team Official Watch Partner prior to the match of FIFA World Cup Qualification Asia Section for top 12. Mr. Leo Poon, TAG Heuer General Manager of Greater China, Mr. Lin Xiaohua, China Football Association Executive Committee Member, Mr. Qi Jun, Director of Competitions, Mr. Dong Zheng, General Manager of China Football Industry Development Corporation, together with 11 players of China National Football Team — Wu Lei, Zhang Xizhe, Wu Xi, Yu Dabao, Zhang Yuning, Wang Dalei, Zeng Cheng, Zheng Zhi, Zhang Linpeng, Huang Bowen and Cao Yunding attended the event, witnessing the glorious moment when China Men's National Football Team officially enters time with TAG Heuer !

As the avant-garde Swiss watchmaker, TAG Heuer has created watchmaking miracles again and again based on its century long expertise of its outstanding watchmaking craftsmanship including million times of polishing and debugging, which highly resonates with China Men’s National Football Team’s consecutive training and day and night exercing. From conception to be ready for the market, a TAG Heuer watch has to go through complicated processes from sketching, the assembly of the movement, to the testing and the final integration. It is just like how an excellent football team to be formed, selecting the right players, working together as a team, and training intensively and persistently. Only by doing all these, could a team, that will never crack under pressure, be possibly created.

Every drop of sweat during training and every fight for a minute or even a second in a match, shares the same spirit with TAG Heuer’s dedication for watchmaking: fully committed and never stop advaning. With its brand’s avant-garde spirit of #DontCrackUnderPressure, TAG Heuer offers its greatest support for China Men's National Football Team that will face a significant challenge very soon. Under the huge pressure, TAG Heuer will be side by side with China Men's National Football Team in every battle, bringing a game with a tradition breaking style and the extraordinary charm of fightin under extreme pressure fearlessly.

Leo Poon, TAG Heuer General Manager of Greater China, shared with us, “It is a great honor to become China Men's National Football Team’s Official Watch Partner. Competitive sport spirit has always been in the brand’s DNA of TAG Heuer, and there has always been this special passion and resonance with the soul of football. The extraordinary watchmaking craftsmanship of TAG Heuer is a perfect match with China Men's National Football Team’s commitment for challenging themselves and striving for excellence. TAG Heuer will definitely continue to support Chinese football and its development, promoting the avant-garde spirit of #DontCrackUnderPressure to more people that are passionate for sport and for Chinese football.”

Mr. LinXiaohua, China Football Association Executive Committee Member said, “ The match of 2018 FIFA World Cup Qualification Asia Section for top 12 is about to start, China Men's National Football Team will battle against Korean National Football Team in He Long Stadium in Changsha. We truly appreciate TAG Heuer’s support at this very moment before this important match. In addition, the brand new Chinese slogan of TAG Heuer #DontCrackUnderPressure will also inspire all of our football players to spare no efforts and continue to challenge themselves. Even though the Chinese football is still at a developing stage and facing various challenges, we will continue to hold our football dream, striving forward with all our effort. ” TAG Heuer has always been committed to Chinese football. This time, TAG Heuer and China

Men's National Football Team join hands and live up to the spirit of #DontCrackUnderPressure, rooting deeply in Chinese football and holding the Chinese football dream that has always been in the heart of millions of Chinese fans.