La Carrera Panamericana 2016, sponsored and officially timed by TAG Heuer, Swiss Avant-Garde watchmaker since 1860, kept all its intrigue, intensity, pressure and performance. TAG Heuer drivers – Laura and Hilaire Damiron – did a fantastic race and took the first place.

TAG Heuer supports more than ever the legendary La Carrera Panamericana

The race is part of the DNA Swiss brand

What a race!

A first place on the podium for TAG Heuer’s drivers

The legendary race through unique and spectacular natural scenery,

More than 3.700 kilometers with an average speed of more than 180 kmph,

7 intense days and 70 crews

A unique #DontCrackUnderPressure race,

Congratulations to Hilaire and Laura Damiron !

TAG Heuer created an exclusive Carrera Panamericana dial only available for the “TAG Heuer Connected” watch. The design showcases the original itinerary of the race, as well as Juan-Manuel Fangio’s car, famous car racing pilot who helped to create the legend as he participated to the race. This unique watch face is available through the TAG Heuer app on the Google Play Store.