TAG Heuer is very proud to partner for the first time for the 2017 edition with the Amgen Tour of California,  America’s most popular and prestigious annual cycling event.  Beginning May 11th in the state’s capital of Sacramento, the world’s best professional cyclists will compete over a challenging 700 plus mile course  along California’s most scenic highways, roadways and coastlines.  The seven day, seven stage race will travel south through California’s Central Coast, before finishing May 20 under the palms of Pasadena near Los Angeles.

 

With a roster brimming with the world’s most elite international teams featuring National Champions, Olympic Medalists and Tour de France Stage Winners, the event is known for making cyclists like Peter Sagan, Bradley Wiggins and Mark Cavendish household names.  In 2017, for the first time since it was founded in 2006, the Amgen Tour of California will be featured in the official UCI World Tour calendar.

Race owners and promoters AEG officially announced today that TAG Heuer will partner with the event as the Official Timekeeper of the Amgen Tour of California. The partnership further establishes TAG Heuer's position as preferred timekeeper for the major professional cycle races around the world.

The Swiss watch brand will also take on the designation of Official Watch partner and presenting sponsor of the Best Young Rider jersey awarded daily to the rider under the age of 23 with the least amount of elapsed time over the entire race to that point. This prestigious jersey, bearing TAG Heuer colours is being designed by Alec Monopoly, the brand's new Artist Provocateur.