This year, at Baselworld 2018, we were kindly invited by the managing director of Maurice Lacroix, Stephane Waser.

Stephane Waser has been working since 2008 with Maurice Lacroix and has repositioned twice the brand and developed the campaign ‘Your Time is Now’ in 2016.

Stephane Waser is a marketing all-rounder with 18 years of experience in strategic and operational roles, with a strong focus on luxury and consumer goods.

Stephane Waser has substantial experience in implementing brand growth activities in international environments, with an unbeaten track record in both global and family-owned businesses.

We discussed, on location, at their booth in Baselworld 2018, the brand’s heritage, the brand’s values, this year’s novelties and more.

If you always wanted to know what it takes to develop and manufacture innovative timepieces and win Red Dot Awards.

Click play now and listen to this exclusive interview!


Interviewed by Alberic Virchaux