St Regis | Mexico City| 16th-18th October

Attending the SIAR (Salon Internacional Alta Relojería) during last week was such an experience for our Brand Singer Reimagined, not only for the importance of the event as it is the most prestigious watch fair in Latin America but also for the great support provided by Carlos Alonso (CEO of the SIAR) and his team during the exhibition. Being at the SIAR has been a huge opportunity to reveal our Track1 Collection and our revolutionary caliber AgenGraphe to relevant figures of the Mexican and South American political, financial and social communities who have embraced Singer Reimagined timepieces with great enthusiasm. We presented our entire Collection Track1 with the Launch Edition in Titanium, the Geneva Edition in 18K Yellow Gold and finally our star sport piece the Hong Kong Edition in Ceramic-Aluminum with its unmistakable vibrant Orange hue in contrast with the intense matte black ceramic.

St Regis | Mexico City

The SIAR 2018 in collaboration with TIEMPO DE RELOJES presented awards in several categories to notable watches and brands. AUDEMARS PIGUET was awarded the Concept Watch for the Royal Oak RD#2. GREUBEL FORSEY scooped the award for the watch value and SINGER REIMAGINED took the honors with the Chronograph category for the HONG KONG Edition. This was an extraordinary surprise we are still on cloud nine as we did not expect to get a prize from our first participation to the SIAR.