BVLGARI’s signature motif is the serpent, and its driving force is a fearless sense of design. These two elements combine in the Serpenti Seduttori (“seduction”) is a bold new interpretation of the design. It interprets the iconic drop-shaped watch case, but it is thinner than previous models, and it is set provocatively with diamonds on the side bezels. It has a sinewy new bracelet that is flexible, inspired by the original Serpenti watch, with links that mimic the shape of the case, and a serpent’s head. The crown is topped by a pink rubellite cabochon, a nod to Bulgari’s roots as a jeweller. There are several options, including rose, yellow, white gold and two diamond pavé options.