It is the year when the Velvet came into view. Just as when Roger Dubuis has confidently declared the arrival of the Velvet Diva, the manufacture has decided to go further and present the watch-loving public with a thrilling new offering. With a few more secrets revealed, Robert Dubuis surprises us with Velvet by Massaro, a delicious lineup of three limited-edition models, all interpreted with hints of creativity, imagination and inspiration shared by the two brands. 88 pieces are crafted for each model, all of them carved with great feminine charm and elegance.

Perhaps the question rolling in your mind now is "What is a Velvet Diva?" Roger Dubuis views her as a woman blessed with a variety of beautiful facets and a powerful personality. It is in this charisma that the Velvet collection was inspired from; the Maison itself chose different interpretations of femininity through different prisms the woman in the center of the spotlight.

Velvet watches are known for their split-level dials, exquisitely decorated with lugs that include a third element that offers two functional roles. A trompe l'oeil blends with the graphical tonneau shapes. The designs are ultra-feminine, but that does not mean that the inner engineering should become less of a priority. In fact, Roger Dubuis crafted accurate and reliable components powered by its in-house mechanical movements.

Each item in this wonderful trilogy is a tribute to the glamorous 1950s, Hollywood's golden age, where three iconic divas reigned and created a whole new meaning to this world. The names Rita Hayworth, Greta Garbo and Lana Turner will always be a part of the movie industry, shining forever as the industry's best of stars. With their grace, charm and persona, the Velvet collection moves into interpretation with different colors and characteristics.

All three models will bear the exclusive Poinçon de Genève, a distinct Velvet signature and are powered by a Roger Dubuis mechanical self-winding movement. By these two features, two maisons are connected and united. These watches can be worn with beautiful, individual straps created from genuine Massaro leather, usually implemented in high-end footwear collections. These straps embrace the wrist just as the leather material hugs the foot warmly, elegantly.

Brilliantly runway ready, Roger Dubuis expands its watchmaking credence into many ways that breaks the boundaries. Here, what is meant for the heel has been utilized for the hands, still bearing the same heart and soul of a graceful horlogerie dedicated to the best of women. 

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