This year, at Baselworld 2018, we were kindly invited by Robert Buchbauer, CEO of Swarovski.

Robert has been a member of the Executive Board since 2002 and is Chairman of the Board. He is based in Männedorf, Switzerland, and is Head of the Swarovski Consumer Goods Business.

We discussed, on location, at their beautiful booth in Baselworld 2018, the brand’s heritage, the impact of Information technology on their business, future strategies and the 2018 novelties and more.

If you always wanted to know more about the brand with a million crystals, click play now!

Interviewed by Alberic Virchaux