An example of the revolutionary Singer Track1 chronograph set a record auction price for the brand yesterday at the Phillips Geneva Watch Auction XI. The Singer Track1 Prototype sold for CHF 52’500 including buyer’s premium.

This was the first major public watch auction of 2020 and despite the global disruption caused by the C-19 pandemic, the result shows the recognition the Geneva-based watch brand has gathered from collectors since it was founded in 2017.

Singer Track1 Prototype

The watch sold at Phillips Geneva Watch Auction XI is of particular interest as it represents an important step in the evolution of Singer as a watch brand and underlines the brand’s established position as a part of the high-watchmaking world.

This prototype embodies the starting point for the final design of the later named Launch Edition

The wider Singer company was born over a decade ago in California and forged its reputation among drivers with beautifully executed, bespoke restorations of air-cooled Porsche 911s for a global group of discerning owners. Singer’s work in the automotive world has been guided by a simple philosophy: A Relentless Pursuit of Excellence.

Three years ago, the same philosophy was applied outside the world of cars for the first time as Singer launched its watchmaking arm, Singer Reimagined.

Singer Track1 Prototype Emirates Edition

As with its automotive endeavours, Singer approached its chosen subject matter as a passion project – the pursuit of a definitive vision for the sports chronograph – paying equal attention to iconic aesthetics and cutting-edge technical performance. The result was the Track1, which went on to win the GPHG Chronograph prize in 2018.

The Singer Philosophy is the pursuit of a definitive vision, whatever the subject matter.

The watch presents a formidable technical specification that seeks to celebrate the beauty and complexity of the chronograph. Breaking with the convention that separates chronograph functions into multiple small registers, Track1 places elapsed time functions front and centre. Three concentric registers record seconds, minutes and hours on the main dial.

Singer Track1 Prototype Emirates Edition

Meanwhile, time of day moves to the two rotating outer discs, read against an indicator on the outer dial. This reimagining of the chronograph is made possible by the revolutionary Agengraph movement, developed in collaboration between Singer and master watchmakers, Agenhor.

The technical brilliance of the movement is highlighted by the iconic case design from celebrated watch designer Marco Borraccino. Clever restacking of the movement allows the full mechanical beauty of the movement to be seen, unobscured by the rotor. Twin pushers control chronograph functions while the dial and hands echo the iconic Porsche 911 tachometer.

Form follows function, with a radical focus on legibility through the centralized display of all the chronograph functions thanks to a revolutionary movement