Franck Muller X Jisbar: Where Haute Horlogerie Meets Pop Street Art

osama khalid
Apr 21
5 min read

The luxury watch world is buzzing with excitement as Franck Muller, known as the "Master of Complications," joins forces with French pop-street artist JISBAR in a groundbreaking collaboration.

Unveiled on April 1, 2025, at the prestigious World Presentation of Haute Horlogerie, this partnership brings together exceptional watchmaking and vibrant contemporary art in an unprecedented way.

The collaboration features a reimagined version of Franck Muller's legendary Crazy Hours collection, infused with JISBAR's colorful and quirky artistic vision.

The Collaborators

Franck Muller: Master of Complications

Franck Muller has earned worldwide recognition for creating some of the most complex timepieces in watchmaking history.

The Swiss luxury watchmaker consistently pushes boundaries with innovative designs and technical excellence. Under the leadership of CEO Nicholas Rudaz, the brand continues to redefine the possibilities of haute horlogerie with bold and emblematic collections.

JISBAR: Pop-Street Artist Extraordinaire

Jean-Baptiste Launay, known professionally as JISBAR, has made a name for himself by reinterpreting art history through the lens of contemporary culture.

His vibrant style mixes pop art influences with street art techniques, creating colorful works filled with symbols, words, and cultural references.

JISBAR's art breaks conventions while paying homage to the classics – a philosophy that aligns perfectly with Franck Muller's approach to watchmaking.

"This collaboration is the realization of years of work and reflection. I've always been fascinated by the boldness of Franck Muller, a brand that, like me, seeks to break conventions and push the boundaries of creation," explains JISBAR. "From our first exchanges, I knew we could create something exceptional."

The Collection: Where Watchmaking Meets Pop Art

The Franck Muller X JISBAR collection represents a true melding of avant-garde watchmaking and contemporary art.

For the first time, the iconic Vanguard Crazy Hours appears within a V43 case, creating a bold canvas for JISBAR's artistic expression. Each watch in this exclusive collection transcends its role as a timekeeper to become a moving work of art.

The most striking feature is the dial, completely reimagined by JISBAR as a miniature canvas. Each numeral carries the imprint of his vibrant visual universe while preserving the conceptual essence that has made the Crazy Hours an icon in watchmaking.

The result is a perfect fusion of Franck Muller's mechanical precision and JISBAR's explosive chromatic universe.

Design Process and Inspiration

The collection was born from the intersection of two creative worlds. JISBAR revisited the dial and numerals of one of Franck Muller's boldest and most emblematic collections, infusing it with his visual universe while maintaining the integrity of this extraordinary complication.

"JISBAR revisits the dial and numerals of one of Franck Muller's boldest and most emblematic collections, infusing it with his visual universe while preserving the conceptual essence of this extraordinary complication," says Nicholas Rudaz, CEO of Franck Muller Geneva.

The design process created a unique dialogue between watchmaking precision and artistic expression.

Inspired by the most iconic details of JISBAR's creations, the dial design intimately links these two worlds, resulting in timepieces that are both technically impressive and visually stunning.

Key Pieces in the Collection

The FRANCK MULLER X JISBAR collection is available in five exclusive finishes, each limited to just 50 numbered pieces:

Carbon - Featuring lightweight durability with a modern, technical aesthetic
Steel - Offering classic appeal with contemporary artistic elements
Titanium - Providing a perfect balance of strength and lightness
Black Titanium - Creating a bold, dramatic canvas for JISBAR's vibrant art
Rose Gold - Adding warmth and luxury to the artistic collaboration

Each version reflects a unique aesthetic, thoughtfully designed to resonate with JISBAR's visual universe while highlighting FRANCK MULLER's exceptional craftsmanship.

Where Art Meets Functionality

What makes this collaboration truly special is how it balances artistic expression with horological excellence. The Crazy Hours complication, with its unpredictable display of time, is the perfect mechanical complement to JISBAR's free and vibrant universe.

In a daring ballet, randomly arranged numerals reinvent time reading, turning each moment into a surprise – much like the unexpected elements in JISBAR's artwork.

Despite its artistic nature, each timepiece maintains FRANCK MULLER's rigorous standards for precision and functionality.

The watches don't merely showcase art; they embody it while performing their timekeeping duties with exceptional accuracy.

A Wearable Artwork, Art to Own

Each owner of a Crazy Hours X JISBAR timepiece acquires more than an exceptional watch – they become the custodian of genuine artwork.

For each model, JISBAR has created an original artwork on linen canvas that perfectly resonates with the watch edition.

These unique canvases will be hand-enhanced by the artist before being fragmented into 50 numbered pieces, resembling an exclusive puzzle.

Each collector receives an original fragment of this creation, authenticated and signed by JISBAR, integrated into the watch's presentation box.

"The watch inspires my artwork, and my artwork inspires the watch, creating a unique artistic dialogue," explains JISBAR.

Even the presentation box becomes an extension of the artwork, featuring a graphic patchwork reflecting the watch design.

This creates an inseparable link between time and art, highlighting the meeting between Franck Muller's mechanical genius and JISBAR's explosive chromatic universe.

Market Reception and Collector Interest

The collaboration has already generated significant buzz among both watch collectors and art enthusiasts.

This partnership represents a growing trend of luxury watchmakers collaborating with contemporary artists, opening new possibilities for creative expression in the watch industry.

The limited production of just 50 pieces per model ensures exclusivity, likely making these watches highly sought after by collectors who appreciate both exceptional watchmaking and contemporary art.

As both Franck Muller and JISBAR continue to gain recognition in their respective fields, these collaborative pieces may potentially increase in value over time.

How to Acquire

The Franck Muller X JISBAR collection will be available through authorized Franck Muller retailers worldwide.

Given the highly limited nature of the collection, interested collectors are encouraged to inquire with official dealers promptly to secure their piece.

While pricing details have not been fully disclosed, the collection represents an investment in both watchmaking excellence and contemporary art.

Each piece comes with its authenticated fragment of JISBAR's original artwork, adding significant value beyond the timepiece itself.

Conclusion: The Future of Art-Luxury Collaborations

The Franck Muller X JISBAR collaboration represents a groundbreaking milestone in how luxury watchmakers and contemporary artists can work together.

By merging exceptional watchmaking and artistic expression, this partnership creates timepieces that transcend their functional purpose to become wearable art.

This collaboration may well inspire future partnerships between luxury brands and contemporary artists, further blurring the lines between functional objects and artistic expression.

For both Franck Muller and JISBAR, this collection demonstrates how creative boundaries can be pushed when two visionary approaches combine.

The Crazy Hours X JISBAR collection stands as a testament to the emotion of untamable time, both in its mechanical function and artistic presentation.

It reminds us that time itself can be reimagined, reinterpreted, and appreciated as something far more than just passing seconds and minutes.

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