With the glittering Manhattan skyline as a backdrop, Piaget celebrated the launch of its new steel timepiece, the Piaget Polo S, with its International Brand Ambassador Ryan Reynolds, 8 ‘Game Changing’ men from around the world who embody its spirit, and friends of the Maison.
“We’re thrilled to be in Brooklyn, the heart of forward thinking,” said CEO Philippe Leopold-Metzger. “It’s the perfect place to celebrate our Game Changers and our new watch – a watch for a new generation.”
A digital experience like never before
Piaget’s 360° virtual reality polo experience – To celebrate its new Piaget Polo S watch, Piaget invited fans during the party to experience this elegant and daring sport. For the first time ever, Piaget created a Piaget’s 360° virtual reality polo experience that allowed fans everywhere to play Polo with the eyes of a professional player.
Take a ride on a horse, and follow the line of the ball, improve your swing, “ride- off” or hook the mallet of other players… Play a different game with Piaget! http://polo-experience.piaget.com
Broadcast on Facebook Live – For the first time, the Maison broadcasted the reveal of the watch live on its Facebook page (www.facebook.com/piaget), so the watch aficionados had the chance to experience the launch and joined the new brand ambassador Ryan Reynolds and other friends of Piaget in real time by logging into the live stream.
Following the announcement, guests could be found dancing, taking selfies or trying on each of the Piaget Polo S models.
Piaget broke the rules back in 1979 when it launched the original Piaget Polo watch with a parade of polo players down Fifth Avenue. And now once again, the Maison challenges convention by choosing the heart of Brooklyn for the unveiling of its newest timepiece and providing the ultimate close to New York Men’s Fashion Week.
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