Panerai, the luxury Italian sports watch company, announced today the launch of the #OWNYOURTIME Interactive Content Platform, available to all existing community members and new individuals looking to explore more into the world of Panerai.

This multi-part online series will bring to the forefront iconic global ambassadors, leaders, and heroes; each one representing resilience in the face of challenges and a shared vision to make the most out of each moment in time.

#OwnYourTime’s streaming format will allow viewers to spend some real time with each ambassador as well as a rare personal Q&A moment. This new program represents Panerai’s brand ethos of bringing authentic experiences to the community and facing challenges with courage, together, with their customers and stakeholders.

The platform will start with Instagram Stories as well as Facebook and has future plans to expand content offerings to include expert panels, trainings, new releases, and even virtual community gatherings down the line – all geared toward lifting each other up, while staying apart.

With the announcement of the program, Panerai also revealed an inaugural schedule of episodes and weekly themes.

Programming is available through Panerai’s Instagram channel and free for anyone who wishes to tune in:

More information can be found at: in the News section and from April 10th on the dedicated Ambassadors section.