Panerai, the luxury Italian watchmaker brand, announced today that acclaimed filmmaker, photographer, climber and alpinist Jimmy Chin joined the ranks, as one of the brand’s newest ambassadors.

Having recently won the Academy Award for Best Documentary and seven Emmy Awards in each creative category for him and his wife Chai Vasarhelyi’s film Free Solo, Jimmy Chin has become an icon in the world of adventure sports. He has led and participated in dozens of high-profile exploratory expeditions on all seven continents including Skiing from the summit of Everest. He has completed a number of first ascents around the globe, working with the best adventure athletes in the world.

Today he joins Panerai worldwide Ambassadors’ team sharing with the Maison a never-ending adventurous spirit and the willingness to work hard by pushing himself beyond limits and breaking new challenging records.

Jimmy Chin

“Often as a professional climber, you are doing things that people think are impossible, but I found when you really commit to something you can achieve great things. I feel Panerai has the same mentality about its brand and innovation which is what drew me to it. The brand strives to create the exceptional, which is a trait I need in my equipment and what I strive for in life. To me, watches represent our most precious commodity: Time – whether on a climb or in life, we should be making the most of it,” explains Jimmy Chin.

On November 15th Chin joined Panerai US Brand President Philippe Bonay along with clients and VIP’s to kick off the partnership in New York at a private cocktail and pre-screening of the brand and filmmaker’s first partnered project – a film short depicting, from Jimmy’s eyes, what success and motivation means to him. Deeply personal, the short film shows the audience that in order to go beyond to achieve greatness against incredible odds, you have to sometimes look back to where you have grounded yourself. A great life’s suggestion for everyone.

“The partnership between Panerai and Jimmy Chin expresses values with which our brand is strongly linked, commitment to sport and enthusiasm for new adrenaline challenges. Panerai heroes push limits and break records. Jimmy Chin has been pushing those boundaries throughout his career and we are proud to welcome him to the Panerai community,” said CEO Jean-Marc Pontroué.