The prestigious Swiss watchmaker OMEGA officially opened its newest boutique in Zermatt. This marks the brand’s eighth boutique in Switzerland and the occasion was celebrated with a special event including OMEGA’s talented brand ambassador Bastian Baker.

Located at Bahnhofstrasse 30a, the new boutique looks perfectly at home in the surrounding mountains with a beautiful chalet-style exterior. On the inside, the 70m2 space includes a decorative fireplace, further adding to the alpine feel.

Like all OMEGA boutiques worldwide, the interior design concept incorporates the themes of water, earth and time. This includes the effective use of glass, reconstituted zebrawood and furniture pieces made with attractive leather. With an intimate, luxurious atmosphere, it's a chance for visitors to browse the brand’s extensive selection of Constellation, Seamaster, De Ville and Speedmaster timepieces, as well as the OMEGA Sunglasses Collection, Fine Leather collection and dazzling Fine Jewellery pieces.

Swiss singer Bastian Baker joined OMEGA for the boutique’s opening celebration, which included welcome drinks and a special dinner with invited guests. While posing for photos and cutting the official ribbon, Bastian was delighted to talk about his connection with OMEGA. “It’s been a great year with OMEGA. I was so happy to be with them in Rio to celebrate the Olympic Games in August. Now, we’re here in Zermatt finishing a wonderful year. As always, it’s a real pleasure to be a part of this amazing brand.”

Alongside Bastian was OMEGA’s President and CEO, Mr. Raynald Aeschlimann. He welcomed guests to the new boutique and spoke of his pride in further extending the global reach of the brand. He said, “Opening a new OMEGA boutique is always special. But to do so in Switzerland gives us even greater pleasure. We love sharing this brand with its home country because we are very proud of our Swiss Made credentials. And I have to say, this is a fabulous location with a very Swiss feel.”

The new boutique in Zermatt will be open 365 days a year between 9:30am and 7:00pm. Considering the international appeal of the mountainside resort, all staff are multi-lingual and fully trained to accommodate all customer needs and wants.