Men’s Spring-Summer 2022 Campaign | LOUIS VUITTON

Zooming in and out on archetypes and subcultures, the Men’s Spring-Summer 2022 Collection explores the myth of ownership in contemporary creativity. First showcased cinematically last summer, Virgil Abloh’s latest collection is metaphorically informed by the Amen Break, a little-known 1969 drum solo that became a founding factor in hip-hop and jungle music and has been sampled thousands of times since. Captured here by Tim Walker, the collection explores the symbolic values of rave culture and martial arts in an electrifying new campaign.

Music: ‘Szerencsetlen’ by Venetian Snares
Composed by Aaron Funk. Published by Mute Songs, Universal Music. Courtesy of Planet Mu Records.

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Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.

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